At the railway station of Leiden (The Netherlands) customers can buy a bicycle light from the fast food vending machines this Thursday. It’s an initiative of the Dutch Bicycle union in partnership with the fastfood chain Smullers. The new campaign is called “Ik Val Op” (I’m noticed) and focuses on the youth of the Netherlands.
Paprika grower Hermans-Walter and ice cream maker Theo Clevers have taken the challenge to create a new flavour of ice cream for the Dutch market. Together they have created the orange paprika flavoured ice cream. The main reason for creating this flavour of ice cream is to promote the orange paprika throughout the country.
Spa Reine has started a campaign in cooperation with Unicef. For every bottle that is sold, Spa donates 4 liters of clean drinking water to the children living in Burkina Fas. Consumers can leave a personal message about this campaign on the website Spahelpt.nl and create more awareness to the campaign.
Smirnoff organizes a worldwide party in fifty countries at the 12th of November. The vodka brand challenges visitors to come up with original ideas, and create fifty unforgettable nights together. After suggesting an idea in the category music, location, dancing, eating, drinking and ‘other’ people can vote for their favorite idea. The campaign is supported with a video, Facebook page and a website.
Starbucks has invited designers to make coffee-inspired t-shirts in celebration of their 40th anniversary. The designs are inspired by coffee and made by Alexander Wang, Billy Reid and Sophie Theallet. So a shirt with a coffee stain might be a top notch design item in the future.
Restaurant ‘De Bloemkool’ (The Netherlands) organizes a slow food evening on the 11th of October in collaboration with Knooopjelos.nl. The wine & food evening is all about calf ‘from head to tail’. A limited amount of 40 people can eat and drink for a special all-in prize.
“We want the beans back on the table” says food critic Lizet Kruyf. Together with food journalist Onno Kleyn and nutrition expert Yneke Vocking they’ve created the “Bruine Bonenbende”(brown beans gang). The bean gang exists for almost a year, but is recently gaining momentum due to their new website. Their goal is to create more popularity around the beans as food choice in the culinary world.
Innocent, the British brand which is famous for their 100% natural smoothies, has started a campaign in which small knitted caps are made for their smoothie bottles. For every sold smoothie with a knitted cap, 20 cents will be donated to the National Elderly Fund in the Netherlands. Also want to show your knitting tricks? You can send your self-knitted caps to Innocent, which will be sold.
Designers of the French design companies Elium Studio and Duende Studio have collaborated together to create a home vinegar maker. The design is inspired by the biotechnology where vinegar is based on, and its instruments.
In the first weeks of October ( week of the taste) children from Dordrecht (The Netherlands) will attempt to cook a total of 1000 liters of soup. The main idea of this event is to get the children more into contact with healthy, fair, eco friendly and self made food. The event will be held across Dordrecht in association with several schools. The alternative translation of the Dutch saying ‘Dordrecht walks in the soup’ is ‘it goes totally wrong in Dordrecht.’
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
At the railway station of Leiden (The Netherlands) customers can buy a bicycle light from the fast food vending machines this Thursday. It’s an initiative of the Dutch Bicycle union in partnership with the fastfood chain Smullers. The new campaign is called “Ik Val Op” (I’m noticed) and focuses on the youth of the Netherlands.
Paprika grower Hermans-Walter and ice cream maker Theo Clevers have taken the challenge to create a new flavour of ice cream for the Dutch market. Together they have created the orange paprika flavoured ice cream. The main reason for creating this flavour of ice cream is to promote the orange paprika throughout the country.
Spa Reine has started a campaign in cooperation with Unicef. For every bottle that is sold, Spa donates 4 liters of clean drinking water to the children living in Burkina Fas. Consumers can leave a personal message about this campaign on the website Spahelpt.nl and create more awareness to the campaign.
Smirnoff organizes a worldwide party in fifty countries at the 12th of November. The vodka brand challenges visitors to come up with original ideas, and create fifty unforgettable nights together. After suggesting an idea in the category music, location, dancing, eating, drinking and ‘other’ people can vote for their favorite idea. The campaign is supported with a video, Facebook page and a website.
Starbucks has invited designers to make coffee-inspired t-shirts in celebration of their 40th anniversary. The designs are inspired by coffee and made by Alexander Wang, Billy Reid and Sophie Theallet. So a shirt with a coffee stain might be a top notch design item in the future.
Restaurant ‘De Bloemkool’ (The Netherlands) organizes a slow food evening on the 11th of October in collaboration with Knooopjelos.nl. The wine & food evening is all about calf ‘from head to tail’. A limited amount of 40 people can eat and drink for a special all-in prize.
“We want the beans back on the table” says food critic Lizet Kruyf. Together with food journalist Onno Kleyn and nutrition expert Yneke Vocking they’ve created the “Bruine Bonenbende”(brown beans gang). The bean gang exists for almost a year, but is recently gaining momentum due to their new website. Their goal is to create more popularity around the beans as food choice in the culinary world.
Innocent, the British brand which is famous for their 100% natural smoothies, has started a campaign in which small knitted caps are made for their smoothie bottles. For every sold smoothie with a knitted cap, 20 cents will be donated to the National Elderly Fund in the Netherlands. Also want to show your knitting tricks? You can send your self-knitted caps to Innocent, which will be sold.
Designers of the French design companies Elium Studio and Duende Studio have collaborated together to create a home vinegar maker. The design is inspired by the biotechnology where vinegar is based on, and its instruments.
In the first weeks of October ( week of the taste) children from Dordrecht (The Netherlands) will attempt to cook a total of 1000 liters of soup. The main idea of this event is to get the children more into contact with healthy, fair, eco friendly and self made food. The event will be held across Dordrecht in association with several schools. The alternative translation of the Dutch saying ‘Dordrecht walks in the soup’ is ‘it goes totally wrong in Dordrecht.’
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