A bicycle drive-in
15-4-2013
By 2025 the number of cyclists is expected to double in Switzerland’s largest metropolitan area. Because of these staggering statistics, Zurich’s City Council has created the stadtverkehr 2025 program, which aims to improve the pedestrian and cyclist infrastructure, and reduce motorized traffic. Part of this initiative includes the opening of the Velokafi – a ‘drive-in’ for bicycles on the outdoor terrace of the Rathaus Cafe, which is a popular spot next to the Limmat river. Two wooden docking stations with tabletops enable cyclists to pull up and have some food and a coffee without getting off their bike. Nice gimmick but we prefer to drink our espresso at the terrace. But the initiative gives a lot of rumour around the ‘Stadtverkehr 2025 program’.
DAMn Food Waste
12-4-2013
40% of the food in the Netherlands disappears into the trash of consumers, supermarkets and producers. DAMn Food Waste wants to bring the food waste to the attention. On June 29 in the heart of Amsterdam they organize a free lunch for 5,000 people, made of food that would have ended up in the trash. However, they need 5,000 registrations on Facebook to organize this lunch. Previous actions against food waste were organized in London en Sweden.
Responsible organic hot dog
11-4-2013
Cool green events will introduce the old hot dog, but with new tricks. The hot dog will be made of honest meat with a transparant background, multigrain bread, topped with beetroot and parsnips (depending on season) and artisanal sauces. The organic hot dog is made of biological ingredients and fits the current trends like healthy, pure and sustainable food. The organic hot dog will be served this summer by the ‘Cool green house’ (kind of a food truck without wheels) and be available on events and festivals. Maybe they can serve this organic hot dog at the new ‘healthy’ hot dog restaurant of Jamie Oliver?
Croquette made of the kings of vegetables
10-4-2013
Spring has started, the sun begins to shine and to introduce the asparagus season Kwekkeboom launches the spring croquette in mid-April. The spring croquette is filled with ragout based on white asparagus. The asparagus croquettes will be produced in a limited quantity and is available in a number of cafes and restaurants, so they can distinguish aselves from supermarkets. We already look forward to the winter croquette filled with sauerkraut and sausage pieces
Greenhouse on the roof of Whole Foods Market
10-4-2013
Food store ‘Whole Foods Market’ and supplier ‘Gotham Greens’ are building a greenhouse farm of 20.000-square-foot on the roof of the forthcoming Whole Foods Market store in Brooklyn. Gotham Greens has been a valued local supplier of fresh produce and will grow in the greenhouse farm premium quality, pesticide-free produce. In this way Whole Foods Market can offer consumers the freshest leafy greens, herbs and tomatoes, year-round. Whole Foods also plans to offer educational opportunities for area students and local schools to learn about greenhouses and farming.
Douwe Egberts gives coffee advice
9-4-2013
The (cold) weather in the Netherlands is currently a ‘hot’ topic. The Douwe Egberts coffee café responds to that in a great way. Every week they give coffee advice based on the weather. For example with cold weather they advise a choc-au-lait or when the sun shines an Ice-Cappuccino. The drinks are bit easy chosen but a nice idea.
Perrier invites you to a Secret Place
5-4-2013
Perrier is the sexiest sparkling water you’ll ever taste, says Perrier. So sexy that you will find yourself transported to a secret online party. Perrier and Ogilvy have invited you with Perrier Secret Place, an online underground nightclub where you will bounce around the different viewpoints of attendees at the ‘party’. If you find the ‘golden woman’ and ‘secret bottle’ you will make a chance to win a trip to a ‘real’ party somewhere like St. Tropez, Rio during Carnival, Miami Art Basel or at Ibiza. Check more clips at the website of ADweek.
Cooking with weet
4-4-2013
For the new campaign, fashion brand Stussy worked together with FreshCotton. FreshCotton has monopoly on the sale of Stussy t-shirts and as a result of this collaboration they launched a cookbook that uses a typical ingredient of Amsterdam, weed. For this project FreshCotton asked the highly rated chef Misha Sukyas to create recipes with every street-legal drugs available in Amsterdam. The project shows what we like about Amsterdam: fashion, good food and having fun. Check out the website of FreshCotton for recipes.
Gin and Tonic pop up bar
4-4-2013
Early February Bastian Heuser (Barworkz), Mario Grünenfelder (Rocco & Sanny, AMANO Bar) and Sebastian Brack (soda brand Thomas Henry) opened in cooperation with Tanqueray No. TEN a pop-up Gin and Tonic Bar in Berlin. The bar features classic cocktails with gin and tonic in numerous variants and they differ every season. In addition to the various cocktails, they also serve gin and tonic tea variants. The G&T bar organizes workshops and lectures and will be open for one year. Last 27 and 28 March there was a pop-up Gin and Tonic bar in Covent Garden London as well. Pop-up bars are regularly used to promote drinks.
Tea Fusion by Lipton
3-4-2013
With the ‘Tea Fusion’ Lipton offers a new tea concept. The quality and experience of making a cup of tea will increase. During making a cup of tea, the tea will experience a ‘Tea Fusion’ that is visible through the transparent cylinder. As a result it releases an enhanced smell, color and taste. Lipton has a special assortment of teas from Kenya available for the Tea Fusion concept.
