Region chef cooking competition

24-4-2013

The first edition of the cooking competition ‘Region Chef’ will take place on 28 September in Amersfoort. During this competition amateur chefs cook with locale produce. By promoting locale produce the organization wants to reduce the ecological footprint of the food consumption. The goal is to make consumers more aware of it and to show them in which season the products will have the best flavors.

A bottle cracking iPhone case

23-4-2013

  • iPhone

A very useful gadget for the summer: an iPhone case with a built-in bottle opener. First you need to install an integrated app before you can use the bottle opener. The app will track how many bottles you have opened, what kind of beer you’re drinking and how many gallons you’ve consumed. You never have to look for a opener, because you will always have your iPhone that opens beer bottles!

Be part of the Tiger Beer augmented reality campaign

23-4-2013

A nice example of augmented reality. An interactive Tiger Beer video wall ( of beer brand Tiger Beer) situated along the connecting walkway within Dhoby Ghaut MRT station detects passers-by through infrared motion sensors, displays the persons walking past and triggers speech bubbles to appear above their heads, as if they were thinking out loud. The speech bubbles contain quotes with excuses to not miss the football match. Fans can post their most original and innovative suggestions on how to make it in time for a match online. The best submissions will be featured on the video screen.

Sandwich with ice cream

22-4-2013

  • Ijs

Why serving a scoop of ice cream in a cone or in a bowl, when you can also serve it as a sandwich? Chocolatier Pierre in the Netherlands offers this delicacy: a sandwich with ice cream. The sandwich is a light brioche bun with the sweet taste of cake and a hint of orange. Recommended is to fill the sandwich with “creamy” ice creams such as nuts and chocolate. The sandwich with ice cream is inspired by Sicily, where locals eat the delicacy regularly. Chocolatier Pierre sells this sandwich for the second year.

Whiskey brand puts music legends in the spotlight

22-4-2013

Last week Jack Daniel’s launched a global advertising campaign with the legends of the music industry in the Netherlands. The campaign shows classic images of Joey Ramone, Bad Brains, Franks Sinatra and Freddie King. The campaign of Jack Daniel’s shows the close connection between Jack Daniel’s and music over the years. The campaign will be shown on Discovery Channel and online via Youtube and Facebook, until March 2014.

Bavaria opens non alcoholic bar

19-4-2013

After about 15 years the non-alcoholic beer will return in the shelves of gas stations in the Netherlands. To celebrate the return of non-alcoholic beer, Bavaria will introduce their beers in a pop-up non-alcoholic bar in a Shell station near Amsterdam. In this pop-up bar visitors can taste the Bavaria 0.0% Original beer for free. With the introduction of non-alcoholic beer in the gas stations, Bavaria wants to create a new moment of use for Bavaria 0.0% Original, Lemon and White.

Lighting beer bottle of Heineken

18-4-2013

  • Heineken

During the Milan Design Week Heineken introduced the beer bottles ‘Heineken Ignite’ that interacts with people and its surroundings, by shining. The interactive beer bottles have micro sensors and wireless networking technology to sense when people are clicking the bottles together to toast. The bottle also lights on when someone takes a sip and it responds to music. With this bottle Heineken is trying to get a greater range in the nightlife. The bottles are specially designed for the Milan Design Week, hopefully we see them in bars and clubs soon…

The friandise Tresor

17-4-2013

  • friandise tresor

The friandise Tresor is chosen by the INN Awards (Belgium) as one of the best innovations of 2012. INN Awards are the premier award of innovative food products in the Retail sector. This friandise of grilled gingerbread, bloc de foie gras and onion preserves provides a sophisticated snack during the aperitif. It’s delivered frozen.

Suspended fries at friturist

16-4-2013

Following the ‘Caffe Sospeso’ and the ‘Suspended Coffee’ we now spotted the ‘Suspended Fries’. Owner Eric Duhamel, of the snackbar Bompa in Brussels, is the initiator. His customers can buy one portion of fries for the price of two! They can leave the voucher they receive for social workers in the neighborhood or give them away to Brussels’ homeless people. The first week the friturists sold sixty portions ‘Suspended fries’ and thirty were claimed. There are several frituristen in Belgium who will follow the initiative (a Friturist is an owner of a snackbar in Belgium).

Pat & Mat water bottles

16-4-2013

  • flesje water

The sustainable brand ‘Well Water’ celebrates its tenth anniversary with the introduction of a ‘Pat & Mat’ bottle. To get even the smallest children to drink water, their spring water is packaged in a handy bottle for small children’s hands, with a resealable cap. In addition Well Water works with Simavi to provide thousands of people in Malawi clean and safe drinking water in 2013.

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