Fooddrome
27-6-2013
Fooddrome will open its doors in Villa Flora (Venlo) around June 2014. Fooddrome will be a location of 7,500 m2 where retail, food service industry, education and recreation will meet. According to the initiator Gert Benders the classic supermarket sells standard products for the lowest price, while the quality of the pure products and the buying experience get lost. Fooddrome is a fresh food concept with authentic, special and sustainable products of mainly Dutch soil for consumers and business users. Healthy and honest food for an affordable price is the key for Fooddrome. The products can be tasted and bought to prepare the dishes at home. The products can also be ordered through the internet or smartphone and will be delivered refrigerated.
Shoppable store windows
25-6-2013
Clothes & Accessories store Kate Spade Saturday uses the busy sidewalks in New York City, by creating a shoppable store windows. They have placed interactive windows in formerly vacant retail stores where you can shop online. The storefronts are painted yellow with black and white elements and a selection of clothing and accessories are displayed on hangers and hooks inside the windows. Through the large touch screen display, passers by can browse the entire collection and get more information. Only a mobile phone number is required and a confirmation will be send, payment will be done at delivery, the order will be delivered for free within one hour. The four stores are open 24 hours a day between June 8th and July 7th.
The wearable movie
20-6-2013
Again a brilliant advertising of Coca-Cola to share ‘happiness’. In the animated movie ‘The wearable movie’ Coca-Cola wants to deliver fans all of the world a smile. The concept was developed by Ogilvy and created by Psyop. Each frame of the movie was put on a t-shirt and sent to fans. The fans were asked to take a picture of themselves with the t-shirt. These pictures were combined to recreate the animated movie of all Coca-Cola’s fans.
Public painting machine
17-6-2013
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.
Amsterdam water promotions
14-6-2013
‘Waternet’ organizes activities on the water in Amsterdam to ask the attention for the importance of clean water in the canals. During Queens day the ‘Emergency Boot’ with toilets was launched. This boot prevented that people would pee in the canals or on the street. Three islands with toilets floated at the center of the water. Useful during the watersport season or when there are events on the water!
‘Waternet’ will do an activation on the canals to launch the ‘canal website’ on Saturday June 15. A photo boat of ‘Waternet’ floats around in the Amstel River in Amsterdam and takes photos of people with their boat. The pictures can be found on the ‘canal website’ and the most popular photo will be enlarged on canvas. The canal website contains tips, experiences, photos but also information about terraces and water events.
Corona with a slice of the moon
14-6-2013
A bottle of Corona with a slice of the moon? Corona and advertising Carmer-Krasselt have made a large billboard in New York City, where on certain nights in the month the crescent moon look like a slice of lime in a Corona bottle. Great campaign!
The Pilot store
13-6-2013
The ‘Pilot store’ opened last April at shopping mall Hoog Catharijne Utrecht. The ‘Pilot store’ is a temporary store where consumers can test products. When consumers order a sandwich they are asked to participate in a taste test. If they cooperate, they will get their sandwich for a reduced rate. Consumers aren’t required to cooperate with the test. Based on the results, the producer will improve the tested products before they will be available in the supermarket. Consumers can influence the products that will be available in the supermarket. The store will be open until July 13.
The Croque Monsieur Rap or the Bitterballen rap
11-6-2013
The ‘Croque Monsieur’ Rap By Wordburglar pays homage to the classic French sandwich. The YouTube video features a lot of Croque Monsieurs. Wordburglar is far from the first rapper to express his love of food, though. Check The Huffpost Taste for a list of food raps. And we would like to suggest a rap to pay homage to our classic Dutch ‘Bitterbal’.
Coca-Cola ice cold
10-6-2013
Coca-Cola Colombia, has created Ice Bottles. The bottles where introduced in Cartagena, sunny Colombia. A red Coke-logo band lets you hold the frozen bottle without chilling your hand too much. With only leaving the band with the logo behind, an innovative and environmental friendly packaging! Remains the question about hygiene. Agency: Ogilvy Colombia.
#RCMemories through promoted by
10-6-2013
The official twitter stream of The Ritz-Carlton Hotel Company, L.L.C. Tweeting for global travelers, collectors of #RCMemories and lovers of #luxury. We do not often see examples of hotels using the ‘promoted by’ opportunity via Twitter. Recently we spotted the above mentioned tweet promoted by @RitzCarlton: ‘Travel inspires the most treasured memories. Share yours on @twitter & @instagram with #RCMemories. We can’t wait to see what you discover‘. They gather photos taken by their guest at #RCMemories at Twitter and Instagram. Thus the story of vacationing at the Ritz-Carlton locations worldwide are told through pictures by their guests. Great marketing campaign! And inspiration for each hotel or restaurant. As to come up with a hash tag for your own business is easy. Getting your guest to send in pictures is a challenge! We contribute to the #RCMemories by placing the picture of the Bathmenu from the Ritz-Carlton in Kuala Lumpur. Also shown in our booklet ‘Royal hospitable gestures‘.
