Nutella is very popular all over the world, but especially in America. The brand has recently opened a web shop in America where you can buy Nutella-related items, except the hazelnut spread itself! Items like t-shirts, coffee cups and smartphone cases are sold in the web shop. Nutella wants to give the fans the opportunity to prove their love to the brand beyond the kitchen. Up to now, the web shop only sends items within the U.S.
Grolsch inspired four artists with stories from its 400 years of history. The corporate story gets a second life with these initiatives. DJ Mark Sixma produced a trance track, fashion designer Jacob Kok created a dress, writer Joost Zwagerman wrote a poem and ice sculpturer Peter Meurders created a giant Grolsch bottle. The project was part of the new Grolsch campaign “400 years of character.
Chocolate beer, honey-beer, tobacco beer… We now spotted coffee beer! Anchor coffee, a small coffee company in Japan and brewery Sekinoichi in Japan have developed a unique coffee beer. A drink for the real coffee and beer lover! During the brewing process of the beer they added coffee beans, the bitterness and aroma of coffee gives the beer a deeper flavor. To save costs, existing bottles have been used and are covered with small bean-shaped stickers. The packaging is designed by Nendo. Both villages where the coffee company and brewery are located, were destroyed by the tsunami in 2011. The coffee beer is a charity project to fundraise for disaster relief.
A real fashionista and love to eat? Visit the lounge bar ‘Sorel’s Midtown Bar & Lounge’ at the Amsterdam Marriott Hotel on Saturday, July 6th and Sunday, July 7th. The lounge bar is fully dedicated to fashion during the ‘downtown’ program of the Fashion week, where fashion and food are the main ingredients of the lounge bar. Five conceptual dress silhouettes made from organic vegetables and fruit juices will be exhibit in the lounge bar. These dresses, also known as ‘eat patterns’ are made by the ‘Culinaire Werkplaats‘ with the aim to set people thinking about sustainability and the roll of the fashion world. The lounge bar also offers a stylish menu of fresh dishes and snacks.
Eating yogurt without the need for spoons or an ice cream that does not melt quickly…. The Wikibar in Paris offers a special menu of food with an edible coating, the ‘Wikipearl’. These ‘Wikipearls’ have a heart of yogurt, ice cream, coffee or cheese that is protected by a special edible skin. When taking a bite you will be surprised by a liquid or frozen content. The food can also be taken home in a 100% biodegradable packaging. The Wikibar was founded by David Edwards en François Azambourg.
Fooddrome will open its doors in Villa Flora (Venlo) around June 2014. Fooddrome will be a location of 7,500 m2 where retail, food service industry, education and recreation will meet. According to the initiator Gert Benders the classic supermarket sells standard products for the lowest price, while the quality of the pure products and the buying experience get lost. Fooddrome is a fresh food concept with authentic, special and sustainable products of mainly Dutch soil for consumers and business users. Healthy and honest food for an affordable price is the key for Fooddrome. The products can be tasted and bought to prepare the dishes at home. The products can also be ordered through the internet or smartphone and will be delivered refrigerated.
Clothes & Accessories store Kate Spade Saturday uses the busy sidewalks in New York City, by creating a shoppable store windows. They have placed interactive windows in formerly vacant retail stores where you can shop online. The storefronts are painted yellow with black and white elements and a selection of clothing and accessories are displayed on hangers and hooks inside the windows. Through the large touch screen display, passers by can browse the entire collection and get more information. Only a mobile phone number is required and a confirmation will be send, payment will be done at delivery, the order will be delivered for free within one hour. The four stores are open 24 hours a day between June 8th and July 7th.
Again a brilliant advertising of Coca-Cola to share ‘happiness’. In the animated movie ‘The wearable movie’ Coca-Cola wants to deliver fans all of the world a smile. The concept was developed by Ogilvy and created by Psyop. Each frame of the movie was put on a t-shirt and sent to fans. The fans were asked to take a picture of themselves with the t-shirt. These pictures were combined to recreate the animated movie of all Coca-Cola’s fans.
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.
‘Waternet’ organizes activities on the water in Amsterdam to ask the attention for the importance of clean water in the canals. During Queens day the ‘Emergency Boot’ with toilets was launched. This boot prevented that people would pee in the canals or on the street. Three islands with toilets floated at the center of the water. Useful during the watersport season or when there are events on the water!
‘Waternet’ will do an activation on the canals to launch the ‘canal website’ on Saturday June 15. A photo boat of ‘Waternet’ floats around in the Amstel River in Amsterdam and takes photos of people with their boat. The pictures can be found on the ‘canal website’ and the most popular photo will be enlarged on canvas. The canal website contains tips, experiences, photos but also information about terraces and water events.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
Nutella is very popular all over the world, but especially in America. The brand has recently opened a web shop in America where you can buy Nutella-related items, except the hazelnut spread itself! Items like t-shirts, coffee cups and smartphone cases are sold in the web shop. Nutella wants to give the fans the opportunity to prove their love to the brand beyond the kitchen. Up to now, the web shop only sends items within the U.S.
Grolsch inspired four artists with stories from its 400 years of history. The corporate story gets a second life with these initiatives. DJ Mark Sixma produced a trance track, fashion designer Jacob Kok created a dress, writer Joost Zwagerman wrote a poem and ice sculpturer Peter Meurders created a giant Grolsch bottle. The project was part of the new Grolsch campaign “400 years of character.
Chocolate beer, honey-beer, tobacco beer… We now spotted coffee beer! Anchor coffee, a small coffee company in Japan and brewery Sekinoichi in Japan have developed a unique coffee beer. A drink for the real coffee and beer lover! During the brewing process of the beer they added coffee beans, the bitterness and aroma of coffee gives the beer a deeper flavor. To save costs, existing bottles have been used and are covered with small bean-shaped stickers. The packaging is designed by Nendo. Both villages where the coffee company and brewery are located, were destroyed by the tsunami in 2011. The coffee beer is a charity project to fundraise for disaster relief.
A real fashionista and love to eat? Visit the lounge bar ‘Sorel’s Midtown Bar & Lounge’ at the Amsterdam Marriott Hotel on Saturday, July 6th and Sunday, July 7th. The lounge bar is fully dedicated to fashion during the ‘downtown’ program of the Fashion week, where fashion and food are the main ingredients of the lounge bar. Five conceptual dress silhouettes made from organic vegetables and fruit juices will be exhibit in the lounge bar. These dresses, also known as ‘eat patterns’ are made by the ‘Culinaire Werkplaats‘ with the aim to set people thinking about sustainability and the roll of the fashion world. The lounge bar also offers a stylish menu of fresh dishes and snacks.
Eating yogurt without the need for spoons or an ice cream that does not melt quickly…. The Wikibar in Paris offers a special menu of food with an edible coating, the ‘Wikipearl’. These ‘Wikipearls’ have a heart of yogurt, ice cream, coffee or cheese that is protected by a special edible skin. When taking a bite you will be surprised by a liquid or frozen content. The food can also be taken home in a 100% biodegradable packaging. The Wikibar was founded by David Edwards en François Azambourg.
Fooddrome will open its doors in Villa Flora (Venlo) around June 2014. Fooddrome will be a location of 7,500 m2 where retail, food service industry, education and recreation will meet. According to the initiator Gert Benders the classic supermarket sells standard products for the lowest price, while the quality of the pure products and the buying experience get lost. Fooddrome is a fresh food concept with authentic, special and sustainable products of mainly Dutch soil for consumers and business users. Healthy and honest food for an affordable price is the key for Fooddrome. The products can be tasted and bought to prepare the dishes at home. The products can also be ordered through the internet or smartphone and will be delivered refrigerated.
Clothes & Accessories store Kate Spade Saturday uses the busy sidewalks in New York City, by creating a shoppable store windows. They have placed interactive windows in formerly vacant retail stores where you can shop online. The storefronts are painted yellow with black and white elements and a selection of clothing and accessories are displayed on hangers and hooks inside the windows. Through the large touch screen display, passers by can browse the entire collection and get more information. Only a mobile phone number is required and a confirmation will be send, payment will be done at delivery, the order will be delivered for free within one hour. The four stores are open 24 hours a day between June 8th and July 7th.
Again a brilliant advertising of Coca-Cola to share ‘happiness’. In the animated movie ‘The wearable movie’ Coca-Cola wants to deliver fans all of the world a smile. The concept was developed by Ogilvy and created by Psyop. Each frame of the movie was put on a t-shirt and sent to fans. The fans were asked to take a picture of themselves with the t-shirt. These pictures were combined to recreate the animated movie of all Coca-Cola’s fans.
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.
‘Waternet’ organizes activities on the water in Amsterdam to ask the attention for the importance of clean water in the canals. During Queens day the ‘Emergency Boot’ with toilets was launched. This boot prevented that people would pee in the canals or on the street. Three islands with toilets floated at the center of the water. Useful during the watersport season or when there are events on the water!
‘Waternet’ will do an activation on the canals to launch the ‘canal website’ on Saturday June 15. A photo boat of ‘Waternet’ floats around in the Amstel River in Amsterdam and takes photos of people with their boat. The pictures can be found on the ‘canal website’ and the most popular photo will be enlarged on canvas. The canal website contains tips, experiences, photos but also information about terraces and water events.
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