Warsteiner NightGolf Challenge
9-6-2014
The German premium beer Warsteiner transformed the Amsterdam Forest (Amsterdamse Bos) last June 7 to a golf course with a ‘par-3 course’ specially designed for the occasion. LED lighting and striking ‘glow-in-the-dark‘ golf balls guiding the players along the golf course in an exceptional setting that was made up of temporary tee boxes and greens. As the sun went down, the game started (at 23:00 hour) and the last ball found the hole at 02:00 hour. As sponsor of the KLM Open and as official sponsor of the European PGA Tour, the top European golf competition, Warsteiner wants to help golf to a wider audiences.
Novotel Amsterdam City made in LEGO
6-6-2014
The Novotel Amsterdam City was replicated in LEGO. It took more than 30 days and 5.000 stones to build the construction, it was revealed on 11 June. The mini building was constructed to promote the exhibition ‘The Art of the Brick’ at Amsterdam EXPO.
Minitiature Time Square in a mall in Moscow
5-6-2014
Philips recreated a minitiature Times Square in Moscow’s new shopping and entertainment mall, Vegas Crocus City. Philips, global leader in LED, worked on the design, installation and the technical launch. The LED lighting, light panels and HD-screens create the atmosphere of the center. Video content, animations and images can be displayed in HD quality on the screens. Watch the video for the result.
Pinkpop festival of NIX
5-6-2014
To archieve more attention for the laws that prevent under age drinking, Pinkpop organizer Jan Smeets communicates in various ways that the festival will provide no sigarettes nor alcohol to minors. The festival offered various alternatives, Happy Drinks was one of them.
Kornuit opens pop-up record production store
4-6-2014
Grolsch Kornuit gives the opportunity to transform your own playlist to vinyl. Via the website www.brouwjeeigenplaat.nl a lucky few can compile a personal playlist, design a sleeve and produce a personal vinyl record. The record is made at a pop-up store at the Overtoom 228 in Amsterdam that is open until the end of 2014. Kornuit gives away vouchers to music lovers now, consumers will get the opportunity to personalize their vinyl later this year.
Coca-Cola mini kiosk
3-6-2014
To introduce the mini Coca-Cola cans the Berlin branch of advertising agency Ogilvy & Mather rolled out these mini kiosks, with mini vending machines in them, in 5 German cities. ‘It’s the little things in life that make us happy’. Read more at The Pop-Up City.
Papertowel news
3-6-2014
In the Netherlands we have a saying: ‘In today’s newspaper tomorrow’s fish will be wrapped’. If we start to print newspaper items on paper towels we could change the saying in ‘with the news of the moment, we dry our hands.’ This perhaps provides a better insight in the volatility of many news items! Nice action from máspormás.
Create your own favorite taste with Pepsi
1-6-2014
Be your own mixologist with the Pepsi Spire. Add up to three flavor shots to customize your Cola or Mountain Dew drink. You can choose from cherry, vanilla, strawberry, lemon and lime. At this moment the Pepsi Spire is only available in the USA but soon worldwide. The Pepsi Spire lineup currently includes three models, each designed to meet a specific set of foodservice customer needs.
Barbecue pot
26-5-2014
When the sun shines, people love to eat ribs and burgers from the barbecue grill. Those who want to have a culinary barbecue can try the surprising and innovative barbecue pot by Casper Tolhuisen. The barbecue pot is a ceramic pot with a spout to cook stew dinner. You need to fill the barbecue pot with ingredients, seal it with a lemon and put it on the barbecue. Steam is created and the taste of lemon will be mixed with the ingredients through the smoke. The barbecue pot originated in Güveç and is a traditional Turkish preparation method. The ceramic bowl is filled with ingredients, sealed with a dough and cooked in the coals of the fire.
SCiO scanner gives information about chemical composition
22-5-2014
SCiO is a new device that allows customers to scan products and get information about the chemical compositions. The SCiO is developed by Consumer Physics and has the size of a USB drive. Constomers can not only get information about medicines and plants but also about the nutritional value of their food and for example if the avocado is ripe enough to eat. The device sends the information through Bluetooth to the smartphone and there are several apps available. The goal of the Kickstarter project has already been achieved but when you order the SCiO you will get all new apps for free the next two years.
