Overheated World Cup fans receive ice-cold treat
14-7-2014
Russian soccer fans, who were in Brazil for the World Cup, were treated to a six-pack of ‘Skol’ beer entirely encased in ice. The unique packaging was designed to chill the beer without freezing it and included a handle for easy transportation. The ice-pack was designed as a reminder that packaging can be both beautiful and multifunctional. Although the video is spoken in Russian and Portuguese, the reactions speaks for themselves..
Limited editions beer cans for Tomorrowland
14-7-2014
For the 10 year anniversary of Tomorrowland, the festival created 10 limited edition Belgian beer cans. Each can symbolises a milestone of the existance of Tomorrowland, that is displayed by the Mainstage of that year. Tomorrowland is one of the largest festivals of the world and takes place in the Belgian Boom. The limited edition beer cans can be collected via various supermarkets.
Drinking a cup of coffee in a folded paper cup together?
14-7-2014
Nescafe inspires readers to interact with those around them and share a mug of coffee. They constructed a newspaper advertisements equipped with two foldable mugs packed with instant coffee. The paper has been distributed throughout the Parisian metro system and transforms the quite time of reading a newspaper in to a shared activity! Created by the agency Geometry Global Paris for Nescafe France.
Truffle infused beer
12-7-2014
Brewing company ‘Moody Tongue’ from Chicago introduced truffle infused beer. Brewer Jared Rouben shaves fresh truffle through the beer during the brewing process. The truffle beer is served in the restaurant from Thomas Keller, Per Se in New York. According to the website, Fine Dining Lovers, the chef and sommelier from Per Sey combine the beer with roasted dark chocolate and truffle pudding with brioche cream and nuts. The brewer said the truffle beer will be launched the coming weeks in Chicago and is especially interesting for the high-end restaurants and hotelbars, as the price is 120 dollar.
Orange cocktail with Colombiana kola
11-7-2014
A nice idea for the Holland – Argentina match today; an orange cocktail with Colombiana kola. Colombiana kola is a sparkling drink from South America with a unique flavor. It is alcohol-free and has less calories and sugar than other kola brands. It exist since 1904, but recently sold in the Benelux as well by PaisaNL. PaisaNL has a social dimension by working together with local entrepreneurs and investing in local projects. The thing we like most about Colombiana kola is that it works really well in orange cocktails, what makes it perfect for the World Cup.
AH starts with pilot thuisafgehaald.nl
10-7-2014
The Dutch retail chain ‘Albert Heijn’ started a pilot in cooperation with website ‘thuisafgehaald.nl’. ‘Thuisafgehaald.nl’ is an online platform that connects home cooks with people who don’t have the time to cook for themselves. In this way the website connects people in the same neighborhood and reduces waste at the same time. In one ‘Albert Heijn’ in Amsterdam, a Touch screen is placed, where people can find and order meals.
Hey Joe on the go
9-7-2014
Your own fresh coffee during a picknick or a festival. It’s possible with the ‘Hey Joe Coffee Mug’. This isn’t only a coffee flask, but also a portable coffee machine. Making a cup of coffee is simple; add water and coffee, press one, two or three times on the button to decide the temperature and the ‘Hey Joe Coffee Mug’ does it’s magic. The device is battery operated, which allows the ‘Hey Joe Coffee Mug’ to be used everywhere. The ‘Hey Joe Coffee Mug’ can only be preordered via Kickstarter (crowdfunding platform).
A kitchen garden in a water bottle
8-7-2014
With the ‘Petomato’ you can grow your own vegetables 365 days of the year. The originally Japanese product exists out of a special bottle cap, which you can place on a plastic bottle filled with water. The next step is to choose from the seven different seeds, such as cherry tomato, basil, strawberries and fresh mint, and place these in the cap. The ‘Petomato’ is a great product to recycle used plastic bottles. Available in Japan and the USA.
A patriotic beer fridge
8-7-2014
The latest promotional stunt from Canadian beer brand ‘Molson Canadian’ is testing the country’s patriotism with a special beer fridge. The fridge only unlocks when people sing the country’s national anthem, ‘O, Canada’, with perfect timing and passion. The fridge is released in honor of the 147th birthday celebration of the nation.
Ripe Near Me
7-7-2014
RipeNearMe is an online platform from Australia that helps users find fruit and vegetables in the neighborhood. Visitors of the platform keep track of the ripeness of the fruits and vegetables and buy or collect these when they are ripe. They could also contact the growers and give their vegetables a review. In the neighborhood of New York you can collect free Butternut squash at this moment because somebody has to many in his of her garden.