Crowdfunded fashionlabel
22-11-2010
On websites www.fashionstake.com and www.catwalkgenius.com fashion lovers can invest in upcoming fashion labels for a minimum of € 10, = Shareholders receive a few percent of the profits. Shareholders can market ‘their’ brand on Facebook and Twitter, this structure is called Crowd Funding.
Eat Carrots Like Junkfood
20-11-2010
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An interesting way promote healthy carrots, “eat them like junk food. ” Bolthouse Farms came up with this playful promotional video. The idea was to use advertising techniques that are used to promote junk food and apply that to small healthy carrots. We don’t tell that carrots are healthy because people already know that, according to the creators.
Kommt Essen!
20-11-2010
Residents of Sweden, Norway and Germany who do not know what to eat for dinner can nowturn to the Facebook pages of KommtEssen Middagsfrid. Through these website people can see what’s on the menu, not only for today but for the next few days. KommtEssen then provides all the ingredients required. The products delivered are local and are also ecological. All dishes come with clear instructions for preparation.
Luminous nano-tree
19-11-2010
Scientists in Taiwan created an environmentally friendly alternative to streetlights. They developed a luminous tree. By applying golden nanoparticles to the leaves of a Bacopa plant, the leaves light up. In the future, they think of using this technique on roadsides to save energy costs and to reduce the CO2-emissions.
High Tea at Omar Munie
18-11-2010
On November 17th the Dutch bag designer Omar Munie opened a new store in Rotterdam. In this store he sells his bags and during the weekends a Bag & Tea is offered on the first floor of the building. During a high tea, the customers can search for the perfect bag. Munie wants to give his customers a relaxed feeling of being together. The menu offers sweets like cupcakes but also several savory dishes as quiche and sambusa.
Supermarket eith membership
18-11-2010
In The People’s Supermarket, members receive a 10 percent discount on their groceries. For this membership, they need to pay an annual fee of £ 25,=. Besides this, each member has to work for four hours in that supermarkt. Thanks to the low personnelcosts, the supermarket can offer low prices.
Eco-friendly pop-up store
18-11-2010
The Detox Market, an eco-friendly pop-up market, sells natural beauty products and organic food, produced by serveral small farms. The interior consists of recycled wood. Besides grocery shopping, people can visit The Detox Market for facials, tastings, demo’s, parties or just for a conversation with the owner.
Printed banana
17-11-2010
Design studio Ludens is specialized in making prints on several materials. This company is using the program Repper, which deforms pictures into a creative pattern. This pattern can be printed on several materials, for example a banana.
KLM spreads happiness
17-11-2010
Passengers of KLM Royal Dutch Airlines may be surprised with a gift as soon as they announced there travelplans on foursquare. KLM uses the slogan ‘ We want to discover how happiness spreads’. Through the website you can register yourself as a follower of KLM.
Food analyses by iPhone app
16-11-2010
With the new iPhone application Fooducate supermarket visitors can find out the nutritional facts of products. By scanning the barcode the application also shows a healthier alternative to the product. Currently there are more than 160,000 products that can be scanned by Fooducate, this number increases every day.