What’s on your pint?

4-8-2011

Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.

Special kit on your fries?

3-8-2011

For the real handyman, if he is in charge of the to BBQ. Three varieties, mayonaise, kitchup and mosterdtix.

Sample Central, tryvertising at its best

3-8-2011

The first European Sample Central store is set to open in Budapest, Hungary. Operating in a similar way to Sample Lab (Japan), the new store allows its members to try out a range of products and services for free. The products can be taken home or at the store. The only “payment” that’s required is to complete online surveys regarding the tried products, providing valuable feedback to manufacturers.

Coca-Cola is taking it light this summer

2-8-2011

Just look at the youtube movie, and smile. At the mall, Les 4 Temps à la Défense, Paris,  Coca-Cola light started its campagne Love it Light. As people passed the billboard, text emerged, asking questions or giving comments. Entertainment during the salesperiod.

 

Cheese pencils

27-7-2011

Parmesan cheese shaped in a pencil with pesto, chili and truffles filling. The cheese can be sprinkled over the food with the included sharpner. The stripes on the ‘pencil’ measure portions and even Calories. Only disadvantage: the 500 sets were sold out in two weeks.

Coffee in style with P-Cup concept

25-7-2011

A stylish coffee maker with cup dispenser. Designer Sueng Jun Jeong makes ‘traditional’ coffee making at the office appealing again. The name P-Cup is a contamination of paper cup + pickup and paper cup dispenser + coffee maker.

Unstoppable salty snacks

25-7-2011

Candy and snack maker Perfette Van Melle has introduced a new salty snack in India. The style of design would be noted as well in our supermarkets. Check the advertisement video.

Drink for an aerosol

7-7-2011

Pretty soon we will be drinking from aerosols. Turbo Tango is the first beverage from an aerosol. The drink is available in the UK from the 19th of August 2011.

Virtual shopping in a subway station

5-7-2011

Supermarket chain Tesco has developed a virtual shop at a subway station in South Korea. People can shop with their smartphone from billboards and get their order delivered when they get home.

Update: The Bilder & De Clercq grocery store from Amsterdam introduced an interactive wall.

Kung fu in the kitchen

1-7-2011

A kitchen knife for the wannabe Bruce Lee or Chuck Norris. With this knife you’re the kung fu master in your own kitchen (for a moment).

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