Bicycle light vending machine

19-10-2011

At the railway station of Leiden (The Netherlands) customers can buy a bicycle light from the fast food vending machines this Thursday. It’s an initiative of the Dutch Bicycle union in partnership with the fastfood chain Smullers. The new campaign is called “Ik Val Op” (I’m noticed) and focuses on the youth of the Netherlands.

Orange paprika ice-cream

19-10-2011

Paprika grower Hermans-Walter and ice cream maker Theo Clevers have taken the challenge to create a new flavour of ice cream for the Dutch market. Together they have created the orange paprika flavoured ice cream. The main reason for creating this flavour of ice cream is to promote the orange paprika throughout the country.

Nutri-Pulse e-cooker

18-10-2011

IXL Netherlands BV introduces a new way of cooking with the Nutri-Pulse® e-cooker. This e-cooker uses electric pulses to cook meat, fish, vegetables and fruit within minutes, or even seconds. By using this new way of cooking, all the nutritive value of food, as well as the taste, colour and flavour are preserved. At the same time it creates a reduction in energy and food waste. With the Nutri-Pulse e-cooker, IXL Netherlands BV has won the Food Valley Award of 2011. Watch the movie for an explanation.

Organic energy drink

18-10-2011

Scheckter’s OrganicEnergy is a new energy drink, developed by using natural ingredients. These natural products like the raw green coffee beans, guarana (seeds), ginseng and gingko biloba, gives this drink your body and mind a natural boost of energy.

Get well soup from Heinz

17-10-2011

Send your loved ones a “Get well soon” soup from Heinz if they are ill. Instead of a simple card, one can create a personal message on the website that’s printed on a can of soup and sent. This campaign is currently only available for UK facebook fans of Heinz.  

Digital bottle message for Burkina Faso

17-10-2011

Spa Reine has started a campaign in cooperation with Unicef.  For every bottle that is sold, Spa donates 4 liters of clean drinking water to the children living in Burkina Fas. Consumers can leave a personal message about this campaign on the website Spahelpt.nl and create more awareness to the campaign.

Blippar

12-10-2011

Blippar shows the consumer extra product information of a certain product by using augmented reality. By filming the product with a smartphone, product information and recipes appear in the screen of your phone. Blippar has a partnership with several supermarket chains in the UK, such as Tesco and Cadbury’s, in order to make sure that most products will be recognized by Blippar.

Drinking vinegar for your health

12-10-2011

Drinking vinegar is an age old practice in many cultures. Andy Ricker, announced to Best Chef Northwest 2011, launched his Pok Pok Som. This is a refreshing vinegar drink with concentrated flavours of fruit, vegetables and aromatics, and is very good for your health.

Drink to Relax

11-10-2011

A moment of relaxation, but staying focused at the same time; a new soda ChillCat Drink to Relax. This is no energy-drink, but a light carbonated soft drink, based on exclusive and natural white and green tea extracts and anti-oxidants, like pomegranate. Specially developed for moments of relaxation and inner peace, without losing the focus.

The supermarket of the future

6-10-2011

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“Park Supermarket” is an idea to create landscape supermarkets which are situated in the ‘city parks’ of the Netherlands. The polder was once intended to feed the Dutch consumer, but is becoming outdated and no longer meet the needs of the 170 nationalities in the Netherlands. The idea and concept is designed by the Van Bergen Kolpa Architect firm and Alterra Wageningen. The goal of the “Park Supermarket” is to provide and sell food, which can be found in the contemporary supermarket. Watch the movie for an explanation.

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