Trends we spotted | Week 34
27-8-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- French startup Gourmey seeks approval in 5 key markets for lab-grown foie gras.
- Kirishima Shuzo x Starbucks’ first collaboration facility to open spring 2026 in Japan. The facility is 100% generated by sweet potato-generated power!
- World-renowned chef Massimo Bottura debuted Torno Subito in Downtown Miami on August 21st.
- Last week Chipotle was calling all scholars to enter a Chipotle IQ test with more than 1 million in Bogos and free burritos. Great idea: an IQ test based on your brand as marketing tool?
- Hampton by Hilton unveils first‑ever Waffle Bosses for National Waffle Day.
- the CESAR brand teamed up with five of New York City’s most desirable pet-friendly eateries to invite pet parents and their dogs to enjoy a dining experience together during the first-ever CESAR Restaurant Weekend.
- The Vineyard Open Days in the Netherlands take place in September and more than 30 Dutch vineyards are participating.
- A couple of weeks ago we wrote an article about ‘The Cantinas’ by Taco Bell. This event took place August 17-18 2024, we spotted a great reel by Taylor King, a recap of the event!
- And a great suggestion: Eleven Madison Bark!

Enjoy reading!
Reopening of The College Hotel Bar & Bistro | Classic French with a touch of Caribbean
23-8-2024
Reopening – On August 20th, The College Hotel on the Roelof Hartstraat in Amsterdam reopened its Bar & Bistro after an intensive renovation. Designer Piet Boon gave The College Hotel Bar & Bistro (as well as the rest of the hotel) a handsome new look and the kitchen has also been redesigned. Diners are welcome from morning till late at night – from coffee to cocktails and high tea to main course. And all with French elegance and a touch of Caribbean island vibes.
Trends we spotted | Week 33
20-8-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Another ‘100 Best of’ list. The World’s 100 Best Coffee Shops!
- Shake Shack will use autonomous robot delivery by Serve Robotics via Uber Eats in the Los Angeles area.
- The O2 SURFTOWN MUC, Germany’s first and Europe’s largest surf park, recently opened its doors. They have a new globally unique wave technology.
- Utah’s Powder Mountain will soon double as a skiable outdoor art museum. That’s a great way to visit a museum, skiing through it!
- The Appellation chain announced the opening of urban resort MOHI by Appellation in Morgan Hill, Silicon Valley’s next culinary capital, in fall 2025.
- Curbit announced a collaboration with Microsoft to deliver innovative AI solution to the restaurant industry.
- Spotted on Instagram: Japanese Koshu Grapes aka Pink Cotton Candy Grapes. The grapes look delicious!
- Domino’s Pizza Belgium puts the popular Bicky pizza back on their menu. A collaboration with Bicky. The Bicky burger is a true classic in Belgium.
Enjoy reading!
Alain.AI | Le Pain Quotidien uses AI to create ‘digital twin’ of chef-founder Alain Coumont
19-8-2024
Le Pain Quotidien has announced Alain.AI, a tool that turns the brain of founder and creative director Alain Coumont into artificial intelligence. Alain Coumont is the first founder worldwide with a digital twin that imitates his knowledge and creativity to propose new recipes. The bakery and restaurant chain have been working closely with digital partner November Five for years. They are now further committed to rolling out various customer experience-oriented innovations around the world.
3 minutes read
Restaurant Demetra opens in Amsterdam | Everything fresh, Italian and homemade
19-8-2024
Opening – In the historic centre of Amsterdam, on the Reguliersdwarsstraat, Italian restaurant Demetra is opening its doors on August 22nd. With a menu full of fresh and homemade Italian dishes, Demetra is a very welcome variety in the neighbourhood’s current culinary offerings. Although they serve classics, chef Andrea Impiccini likes to play with surprising flavours and modern techniques. Demetra is named after the goddess of grain, and you can taste it.
2 minutes read
Trends we spotted | Week 32
12-8-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Seville is getting a Crystal Lagoons project aka a Public Access Lagoons Meanwhile, there are quite a few lagoons in the pipeline for Europe.
- Ras Al Khaimah’s Al Hamra is targeting UK and overseas investors with a month-long, PR concept at Harrods. Opening in August.
- A research institute in Japan for a special dish! The dish: raw eggs over rice or as they call it: Tamago Kake Gohan (TKG). Ever heard of yuzu eggs or wine eggs?
- Frittenwerk already has 40+ branches in Germany. They are ready to open branches outside Germany as well. Check out their marketing! Really cool.
- Dutch GP announces biggest ever flag campaign in Dutch sports history.
- Saudi Arabia has unveiled the designs for 11 new stadiums for the 2034 World Cup as part of its bid book. Extraordinary architecture!
- McDonald’s is testing a ‘Big Arch’ burger in Portugal.
- Savor has developed a technology that turns carbon into cooking fats, oils, and other food products, like butter.
- Artist Iwan Smit designed the 2024 Duvel Glasses. The theme for the design is, ‘making a real connection’.
- And a reel about a Cherry Crioche, created by chef Dmytro Zhukovets. More inspiration on his Instagram account!
Enjoy reading!
Panja Paloma | Waterkant and Brewery ‘t IJ created a refreshing summer beer cocktail
8-8-2024
This summer, Brewery ‘t IJ and Waterkant are jointly launching a new and surprising beer cocktail in a sexy can called: Panja Paloma. The inspiration for this new drink was found in the popular paloma cocktail, an effervescent Mexican long drink cocktail with tequila and grapefruit. This cocktail combined with Brouwerij ‘t IJ’s famous beer creates a refreshing summer treat. In short, a collaboration with a sunny edge between two Amsterdam icons. Panja Paloma is now available at the Waterkant and is preferably drunk on a warm summer’s day.
Chunk Foods X Pastrami Queen | Serving plant-based pastrami
8-8-2024
In New York City, Chunk Foods and Pastrami Queen announced a new partnership. Since Thursday, August 1, Pastrami Queen’s Moynihan Food Hall location serves “The Prince powered by Chunk”, a wonderful combination of Chunk’s award-winning plant-based Slab prepared as Pastrami, New York deli mustard, rye bread, and a pickle. This exciting collaboration honours the rich culinary heritage of NYC while embracing new, delicious, meaty options.
Sometimes a name brings back memories! Back in the eighties I travelled frequently to NYC, staying either in Brooklyn or on Manhattan. I can still remember the taste of my first pastrami sandwich. I hope the ‘The Prince powered by Chunk’ offers vegans the same memories! ^Marjolein
Immerse LDN | ExCeL London unveils new dedicated immersive entertainment district
8-8-2024
This Summer, ExCeL London, part of ADNEC Group, will launch the first phases of Immerse LDN, set to be the UK’s largest immersive entertainment district and offering new afterhours and hospitality opportunities for the events industry. Spanning more than 160,000sqft once fully complete, Immerse LDN will be dedicated to showcasing world-class immersive experiences and original productions across brand-new purpose-built venue spaces in the heart of London’s Royal Docks – set to the backdrop of ExCeL London’s newly developed waterfront.
Chef’s Table cruises | 3-day fine dining trips on luxury river ship
6-8-2024
Event agency Creators of Live is launching Chef’s Table cruises, which are unique culinary 3-day river cruises on a floating five-star boutique hotel, river cruise ship ‘Advance’, where fine dining is the common thread. For the gastronomic element, some of the Netherlands’ most prominent and innovative, culinary talents play the leading role. Transcend Cruises’ most luxurious river ship ‘Advance’ serves as the setting for the culinary voyages.