Creative marketing really works
15-5-2010
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This Thai producer of soda water could not break through in Thailand. Until they came up with this marketing stunt. In the months following after that stunt, sales rose from 200,000 bottles to 1,000,000 bottles. View the marketing stunt on YouTube.
Ben & Jerry’s clothes for charity
15-5-2010
Besides ice cream, Ben and Jerry’s now also sells clothes in their webshop. Half the profit goes to charity. Be quick, because everything is made in a limited edition.
The first ‘green’ stadium
14-5-2010
The stunning sustainably-built rugby stadium features state-of-the art green technology, making the most of available resources. They use rainwater, heat and cold storage, solar power and natural light. An example for future stadiums.
Fastservice pancake restaurant
14-5-2010
In France, the first fast service “crêperie” opened with 3 outlets in Paris. The concept is named after the savory crêpe, “Roule Galette”. One of France’s most classic dishes in a modern way.
Atelier in a cafe
13-5-2010
For the creatives among us, a café in Paris has opened, where one can rent a sewing machine. The café has ten work stations. Costs? € 6 per hour and € 25, = per day. They also frequently organize workshops. Similar initiatives have been spotted at various locations, for example in Rotterdam.
Alcholic beverage in an instant
13-5-2010
With this package, you can turn any kind of juice into an alcoholic beverage. The product is made from yeast, which is rapidly converted into alcohol. Be careful though, as your drink might contain more than 14% alcohol.
Andes teletransporter
12-5-2010
Soundproof telephone booths at festivals have already been spotted. The Argentinian beerbrand “Andes” used this technique for a remarkable campaign. Watch the video on YouTube.
Coca-Cola Happiness Machine
12-5-2010
“Share the happiness”, have fun with a vending machine and a lot of students. Capture the reactions on camera and you have a wonderful advertisement, to use in social media.
Calories show up at Burgerville check
11-5-2010
Burgerville does not only list all the calories of individual dishes on the menu but also shows the total of calories consumed, on the bill! With an extra health tip at the bottom.
New Nespresso store opens in 3D
11-5-2010
The opening of the new Nespresso boutique in Brussels, was accompanied by a great 3D presentation. Watch the video on YouTube.