Nice marketing idea by icecreamshop
24-2-2010
A Korean icecream shop has created a playful action for his 37th anniversary. On the paper packaging of the ice cream cones is a image of a head, making the ice cream the hair of the head. The inside of the package contained a coupon for a haircut.
Online marketplace voor hotels and restaurants
23-2-2010
The site www.horecavoorhoreca.nl is a Dutch online marketplace for hotels, restaurants and catering entrepreneurs. Here anything can be offered, from inventory to ingredients.
Diva popcorn
23-2-2010
The times when popcorn was only sweet or salt are over. Popcorn Diva is available with pesto flavor, balsamic vinegar flavor and red pepper flavor. With this popcorn a visit to the cinema is almost a culinary experience.
McDonald’s ‘Easy order service’
21-2-2010
Schiphol Amsterdam Airport in The Netherlands is the first airport in Europe that has two ordering colums at the McDonald’s Restaurant in Lounge 3 (behind the passport check). Guests can use a touchscreen for their orders and pay by debit or credit card.
Sportsbeer
21-2-2010
Sportbrands and beer are not often related. Puma however, launches a special “Unity beer” with the upcoming world cup in South Africa in Mind.
Advertisement on beerpints
21-2-2010
The Hamburger Inn in Ohio has found a creative way to generate additional income. Both the glassware and the menus contain ads from local businesses.
Restaurant for sale?
21-2-2010
Restaurant Klein Paardenburg in Ouderkerk aan de Amstel caused a stir by sending a mailing with the picture above included. Many regular guests contacted the restaurant immediately to ask if the restaurant was for sale. It was a promotional stunt, in cooperation with a real estate broker offering 3 -, 4 – and 5 – course menus. The restaurant itself was ofcourse not for sale.The stunt was created by Lennert Rietveld, Van Spronsen & Partners horeca-advies.
Anti-hangover drink
20-2-2010
After 6 years of research they finally developed an anti-hangover drink. The contents of the 3cl bottle temper the hangover. The ingredients of the drink are a combination of several herbal extracts, with pear flavor. These herbs are known for their detoxifying effect. It should work approximately 45 minutes after consumption.
Vin service
20-2-2010
Vin Service is a delivery service in Leeuwarden, The Netherlands, for chilled beer, wine, soft drinks, chips and liquor. They also rent out party tents, BBQ’s and DVD players. They are open from Wednesday through Saturday from 8:00 p.m. to 1:00 and Sunday from 8:00 p.m. to 0:00. To create name recognition, they did most of their promotion through the social network Hyves.
New KLM Economy Class seats
19-2-2010
KLM Royal Dutch Airlines introduced new seats in the economy class with a remarkable marketing campaign. The posters show passengers whithout seats, as if they are floating.