Free drinks at Zwarte Cross for designated drivers
3-6-2010
The biggest music and motorcross festival of eastern Netherlands, The Black Cross, has created a new campaign for his guests to come back home safely. The designated driver can drink soft drinks for free during the event showing a special wristband. This way the Black Cross tries to prevent drinking and driving.
Windows 77 Concept Store
2-6-2010
On the eve of the biggest IT fair in Asia, Microsoft has opened a restaurant. The restaurant is called “77 Concept Store”, which refers to the operating system Microsoft’s Windows 7, but also the cost of each dish, which is 77 Taiwan dollars (2.40 U.S.). There is also a menu of seven dishes, which are named after gadgets.
Transparant toaster
2-6-2010
This Magimix toaster is transparent so you can see what’s happening to your toast. No more burnt toast!
Sweet art
1-6-2010
Chez Bogato is a pastry shop that opened in 2009 in Paris. In less than a year the playful concept of Bogato already made a big impression. Bogato is known for elevating his delicacies to art pieces.
It’s cool to be a dishwasher
31-5-2010
Star Chef Jilt of restaurant “De Vlindertuin” in The Netherlands has respect for each link in his company. So he found that the most underestimated place, the dishwashing area, had to be converted into the coolest spot of his restaurant.
Ice cream shop uses RFID
31-5-2010
100 flavors in your assortment, but only 32 simultaneously in your store. How do you make clear to your customers which flavors are available? Izzy’s ice cream provided each ice bucket with a RFID tag, which is read the moment it’s put at the counter. The tag contains information about the taste, production date, and more. The information is directly adjusted on both the ice cream menu and the website. So guests will always know which flavors are available.
Be careful when tanning
29-5-2010
Nivea introduced a sunindicator to responsibly enjoy the sun. This iPhone application tells you how and where you can enjoy the sun best, based on your skin type and the UV strength at your location. In addition, the timer indicates how long you still can enjoy the sun.
Social Media Bars in Johannesburg
29-5-2010
Johannesburg has 2 exclusive bars where online social media are combined with hospitality. You must be invited online to have access to one of the two locations. At the locations one will find touch screens mounted in the tables, on which one can use the internet. But one can also make contact with another tables.
Green Champs-Elysees
28-5-2010
The famous Avenue des Champs-Élysées in Paris, where normally a thousands of cars a day pass by, has been temporarily transformed into a giant garden. On the day of biodiversity a farmers’ organization has turned the street in a garden of 1.2 kilometers long. Over 800.000 people visited the garden.
Birth tourism in the USA
26-5-2010
According to the constitution, whoever is born on U.S. soil automatically is an American citizen. This causes increasing “birth tourism”. Hotel Marmara is responding to this by offering facilities before and after childbirth. Rooms are rented by the month, including cradles, airport transfers and a gift for the mother.