Mastri Birrai Umbri lentil beer
13-11-2014
The Farchioni family brews lentil beer with lentils from the Umbria region in Italy.
Tradition from Umbria
The Farchioni family is involved in processing agricultural since 1780 and is one of the oldest agro-industrial families in the Umbria region, Italy. Nowadays its agro-industrial legacy culminates in Mastri Birrai Umbri as they focus all of their conceptual, organizational and strategic capabilities on fulfilling Pompeo Farchioni’s vision of a distinctive, desirable beer that complements other products from the family. It did work out very well.
Beer with lentils
The beers of Mastri Birrai Umbri are crafted from specially selected malts, grains, and legumes from the region of Umbria. The innovative use of spelt, chicklings, and lentils give the beers a distinct taste. Escpecially the Mastri Birrai Umbri’s artisanal stout, brewed according to the Cotta 74 recipe, is a winner. The beer is based on a stout and has a typical lentil taste that’s accompanied by a chocolate-like aftertaste.
Quote from the owner of Mastri Birrai Umbri
“We want to make artisanal beers that are unique and enticing,
that are fully part of the agricultural traditions of Umbria,
easy to drink, and marked by the same unmistakable originality
that distinguishes all of our products.”
Pompeo Farchioni
Trapizzino street food in Rome
12-11-2014
“When in Rome… eat a Trapizzino.”
A new kind of street food originated in the heart of Rome, it’s easy to take-away and full of taste and called “Trapizzino”. The bread has a triangular shape and is made of white pizza bread. Because the bread is closed on two sides like a pocket, it perfectly allows moist and juicy fillings and can be eaten without any hassle. This makes the trapizzino ideally suitable for traditional Roman fillings.
All in one
The local delicacy is of high quality, easily eatable, traditional and very tasty. It’s affordable as well, which makes us crave for a Dutch seller soon. The bread is created with a hundred years old mother yeast (3%), beer yeast (0,2%), selections of wheat flour, salt and extra virgin olive oil. The Trapizzino was rewarded the title of “Best Italian Street Food” voted by “Street Food Heroes”, the first travel cooking show dedicated to street food which aired on Italia 1 in the summer of 2013.
Trapizzino at Salone del Gusto
Armand tasted the Trapizzino during Salone del Gusto and was directly convinced by its taste and appearance. It was by far the most popular dish of the Dutch Slow Food Youth Network delegation.
The founder
The Trapizzino was developed by Stefano Callegari from Rome. Together with Antonio Pratticò, Humayun Kabir, Gabriele Gatti, Paul Pansera and Fabio Giacomobono he continues to build and expand his dream.
Locations
At the moment there are two locations in Rome where you can get the Trapizzino, it’s in Testaccio, via Giovanni Branca n. 88 and Ponte Milvio, Piazzale Ponte Milvio n. 13. Definitely worth a visit when you’re around!
Pakistani cooking class with handpicked vegetables
12-11-2014
Ferdinand and Anja Eeuwes grow tropical vegetables, peppers and forgotten Old-Dutch vegetables in their greenhouse for years. During the sale in their regional shop they regularly received questions about the preparation of these products. This eventually led to the creation of a series of cooking classes.
Pakistani cooking class
The cooking classes were set up eight years ago and expanded to a larger modern kitchen in 2009, surrounded by a tropical garden and herb garden. There are 16 different classes available at the moment and the next cooking class is focused on the Pakistani kitchen on 17 November.
From seed to eating
The company developed from a traditional horticultural company into a total experience from seed to food with a local shop, a plant nursery, cooking classes, excursions, educational programs, creative workshops and the hosting of children’s parties.
AEG Cooking Club
The entrepreneurs are ambassadors of AEG since 2014, people who subscribe at the AEG Cooking Club can join free cooking workshops. During these workshops consumers can get acquainted with various AEG cooking devices. The workshops are aimed on people who want to buy AEG equipment or want to learn how to optimize their own cooking skills with the AEG products they own.
The ‘Groene Schuur’ is located at the Lijkweg 9B in Groessen.
From Street Art to Hotel Art
11-11-2014
The Andaz Liverpool Street hotel in London has a ‘room with a view’-program aimed to emphasize the property’s intrinsic connection to London’s creative community. As from July 2014 to July 2015 the program is a collaboration with leading local artists who spice up guestrooms with bespoke designs.
The Pearly Room
The first room is the The Pearly Room that launched last July . This street art piece, hand painted by Londoner Chris Price and his wife and collaborator Delisia Howard, pays homage to the Kings and Queens of the East End, dating back to the late 19th Century.
The One Day Walk Room
The second room is an installment by artists Parick Vale and Paul Davis. The illustrations of the ‘One Day Walk Room’ are inspired by a tour through the East London Scene and its surroundings, history and stories. Imaging sleeping in this ‘One Day Walk Room’, you’ll start your walk with great enthousiasm the next day! Check the photo’s of the room on the website of Superfuture. What will be the next room?
In this restaurant they teach you sign language
11-11-2014
A Toronto restaurant called “Signs” is staffed entirely with deaf waiters, a first for Canada. We complete missed this initiative but it’s certainly worthwhile the mention! So for all of you who missed this movie from July / August because we enjoyed the sun; Restaurant Signs opened July 2014. Guests are learning sign language from the menu and the waiters. We love their slogan; Signs, where noise meets silence.
^Marjolein
Butler-style brunch
10-11-2014
A relaxing Sunday brunch – Enjoying all the tapas style appetizers which are being served at your table while sipping unlimited cocktails or a glass of wine.
We don’t have a real breakfast culture at the restaurants in the Netherlands. Maybe breakfast in America is the meal that has the most influence from all kitchens. Brunch on the weekend days with the whole family in a restaurant is done regularly. In that perspective, we can take the breakfast culture in America as an example.
Butler-style Sunday brunch at restaurant La Cave
A family brunch in restaurant ‘La Cave’ in the Wynn Hotel in Las Vegas on Sunday . The staff is constantly running around with tapas style breakfast and lunch dishes. A small indication; fresh fruit salad; yoghurt parfait with granola; French toast; eggs Benedict; pancakes with berry compote; flatbread with ham and eggs; mini burgers and unlimited cocktails.
A relaxed way to spend your Sunday afternoon
Great companions – beautiful dishes – delicious wine or cocktails and everything is brought to your table. The ultimate Sunday brunch, why shouldn’t this work in the Netherlands?
Use the #selfie in your benefit
10-11-2014
The luxury Mandarin Oriental hotel in Paris created a new example of the use of the #selfie that benefits both the company as the consumer.
Marjolein wrote about it in the beginning of September; the #Selfie as a trend. In that article she provides a few examples, recently she spotted a new one from the luxury Mandarin Oriental hotel in Paris. The hotel launched a ‘Selfie in Paris’ campaign in August 2014. Offering their guests a tour of Paris’ best selfie spots with a private car and driver.
The best #selfie time is yet to come
As from the end of November it will be booming with all the #Christmas decoration #selfies on the social media. In front of the Christmas Tree on famous spots, with the decorated windows at all the big warehouses et cetera. Make use of this #selfie trend by creating the perfect Selfie spot in your restaurant or hotel. As city you can organise your own best selfie spot tour to promote your most photogenic spots as well.
Decorative ceramics for restaurant
7-11-2014
Gastronomy, art, design and music come together in the whirlwind of enthusiasm that is André Amaro. The Amaro Creative Industries company originated in catering on festivals but expanded into a ‘peerless creative monster’. André Amaro created a unique collection of ceramics in collaboration with Nanda Smits. The Stroomhuis in Eindhoven, studio and residence of André Amaro houses a unique ceramic studio nowadays.
Ceramic worshippers
A part of the collection is (re)produced by a small family owned factory in Portugal. Amaro found this ceramics worshipping family close to his native village. By outsourcing a part of the production the team keeps its hands free for the dev elopement of future products to keep the collection dynamic.
Fennel bottle
The fennel bottle is designed, baked and finished in Eindhoven, can contain 20 cl of liquid and weights 550 grams. A gracious item to serve just that little extra experience at the table. The ceramics collection also includes a kale bowl and a garlic-salt-and-pepper shaker which are great for decoration as well.
Co-creation around the Christmas Tree
7-11-2014
Inspiration for decorating the Christmas Tree. Claridge’s, London’s legendary Mayfair Hotel, had the famous designers Dolce & Gabbana design their Christmas Tree last year.
In the Netherlands we start decorating our Christmas Trees from 6 December. So another month and we will be in the Christmas spirit again and people will expect this in restaurants and hotels as well. The idea of the Claridge hotel is a great example of co-creation. The Christmas Tree from the hotel has already been designed by McQueens, Lanvin (Alber Elbaz) and Dior (John Galliano). The effect; many articles in high fashion magazines and many online hits.
Co-create locally
To get your restaurant or hotel in the picture, it is important to reach the local press and spread pictures through social media. Co-create your tree with designers or other celebrities from your own city, to create rumour around the brand. For the ‘designer‘ it’s positive to get his or her name in the press as well.
Throw a party when you unveil the Christmas tree!
If you unveil such a special tree, you need to give it a lot of attention, throw a party. Serve bubbles, eggnog or a winter cocktail when the lights go on. Together with the designers, your staff, local press, friends and local food bloggers. Interested in more inspiration for Christmas, check our hospitable Christmas gestures from last year.
Sleeping in a sculpture
5-11-2014
In September hotel ‘The Beaumont’ opened in London, a hotel with the huge sculpture ROOM as façade. London has hereby gained a new public art object of the famous sculptor Antony Gormley. Gormley’s ROOM is both a monumental sculpture as an architectural extension of the hotel.
Sleeping in a sculpture: ROOM
Sleeping in a sculpture like the suite of ROOM must be quite an experience! The interior, which is a dark fumed oak-clad bedroom in a one-bedroom suite, accessed up seven steps through a black curtain from a strongly contrasting, pure white marble bathroom. Besides the ROOM the hotel has a total of 50 rooms and 23 suites. It’s the first hotel by Jeremy King and Chris Corbin, located in Mayfair. The hotel includes a couple of restaurants including ‘The Colony Grill Room’ and ‘The American Bar, a Gymnasium and a Spa.
Artist statement
“I take the body as our primary habitat. ROOM contrasts a visible exterior of a body formed from large rectangular masses with an inner experience. The interior of ROOM is only 4 metres square but 10 metres high: intimate at body level, but open above. The idea was to reveal this slowly. I wanted to structure night as a preamble to sleeping and dreaming, and re-enforce the feeling of being fully enclosed so the window only gives a view of the sky. At night, the shutters allow total enclosure and provide total black-out. The very subliminal levels of light allow me to sculpt darkness itself. My ambition for this work is that it should confront the monumental with the most, intimate experience.”
Linzenbier
