Dance more Drink slow with Armin van Buuren
6-1-2014
In 2006 Heineken launched the campaign ‘Enjoy Heineken Responsibly’ for responsible drinking. Today Heineken launched the ‘Dance more drink slow’ campaign as part of ‘Enjoy Heineken Responsibly’. The famous Dutch DJ Armin van Buuren wrote the track ‘Save My Night’ for the campaign and is the ambassador and protagonist in the video above. The importance of the campaign is to show responsible drinking in an inspiring way. The video will be showed in all countries where Heineken is sold.
Noodle brand introduces hangover taxi service
3-1-2014
In the month of December, the English noodle brand ‘Kabuto Noodles’ has launched the service ‘Kab-U-To Work’ in London. Party goers with a hangover could use the ‘Kab-U-To Work’ service to go to the office. The passengers were picked up by taxi and got a bucket of hot Kabuto noodle soup, fresh orange juice and a bag with sunglasses, aspirin and mints. The driver played relaxing music during the drive to the office. After the great success in London, Kabuto Noodles plans to offer the service also at other places.
A wrapped metro
2-1-2014
Creative agency Sisaprod has surprised passengers of metro line 8 in Paris. With fuschia wrapping paper and tape, they have covered every surface on the inside of the metro. The metro was one big gift inside. With this action, the agency has gained a lot of publicity on Social Media.
Chocolate paintbox
30-12-2013
This paint box will surprise everyone that receives it. The paint tubes are replaced by chocolates with different fillings. The labels show the flavors. Designed by Nendo and and shot by Ayao Yamazaki.
Happy holidays
24-12-2013
We wish you all the best for the holidays.
Best wishes from Laura Stoter, Marjolein van Spronsen and Armand Sol of the Van Spronsen & Partners Group.
Written in the stars
24-12-2013
A revolution in Christmas-cards. Write it in the stars with an iOS device via stars.akqa.com.
The Hobbit pop up book
24-12-2013
At the Beverly Hilton Hotel in Los Angeles the largest pop-up book in the world introduced the premiere of ‘The Hobbit: Desolation of Smaug’. For five days the book promoted New Zealand as holiday destination. See the book here.
Chief Orange Officer
23-12-2013
2014 will be another special ‘orange’ year. With the Winter Olympics, the World Cup and Kings day coming, brewery Heineken is seeking a Chief Orange Officer by February 1, 2014. The new Chief Orange Officer will bring the orange feeling at home and abroad and the first coaches the legion of supporters. With an orange car and an orange suite, the Chief Orange Officer will visit all the orange events and if the Netherlands are world champion in Brazil, the annual salary will be doubled.
Visitors make their own artwork in New Museum
23-12-2013
The Polish artist Pawel Althamer will show his latest collection on the second, third and fourth floor of the ‘New Museum’ in New York from February 12 to April 13, 2014. Part of his collection is ‘The Neighbors’ where the artist involves the visitors to make an ambitious artwork. On the fourth floor of the museum, a white wall will be covered by paintings and drawings made by the visitors. Visitors can show their arts and will be part of the exhibition. At various times during the exhibition musicians will provide live music.
Hanjie Wanda Square shopping center
20-12-2013
The Hanjie Wanda Square is a new shopping center in Wuhan, China. In 2011 a contest was held with various national and international architects. The design of UNStudio’s was chosen as winner. The building has luxury design and combines modern and traditional elements with simple materials. The focus of the design is on the visitor flows, from the three main entrances visitors are guided to two central spaces. The facade consists of 42,333 spheres with 3.1 million LED lights that can be combined to create a beautiful lighting effect.
