Owner of New York Pizza gives tips in a book
25-2-2014
New York Pizza is the best-know pizza chain in the Netherlands, owner Philippe Vorst calls himself the best pizza baker of the Netherlands. Authors Maarten Beernink and Rupert Parker Brady have interviewed the New York Pizza owner several times and translated his entrepreneurial lessons into the book ‘The 13 smartest entrepreneurs tips of Holland’s best pizza baker’. Philippe Vorst gives tips about growing and innovation during uncertain times to business owners and marketers. The book is only available in Dutch.
Wi-Fi spot search via augmented reality
24-2-2014
The ‘NAVITIME For Japan Travel app’ helps tourists by finding a free Wi-Fi spot through augmented reality. By using the function ‘Free Wi-Fi Spot Search’ tourists and locals can search offline for the nearest Wi-Fi Location. The feature comes with an augmented reality mode and users can see the nearest Wi-Fi spot with distance and directions on their screen. The app provides information on over 50.000 free Wi-Fi spots.
Meetings with inspiration at Novotel Maastricht
21-2-2014
Novotel Maastricht introduced a new meeting concept. The hotel offered the traditional meeting arrangements, but changed it into a modular manner. There aren’t fixed packages any more, but the guests can compose their own package and everything can be combined. Each room has playful elements. And for more creative inspiration during a meeting, the guests can play table tennis or table football or get a short massage. Novotel Maastricht provides customization for each guest with a personal approach.
Opening Marks and Spencer Food hall The Hague
20-2-2014
The first Marks & Spencer Food hall in the Netherlands opens its doors in The Hague today. The Food hall is approximately 750 m2, the warehouse is with 6.000m2 the largest international store of Marks & Spencer. The Food hall focuses on the Dutch market with limited proportion of pre-packed vegetables and meat specialties. Alternating with Dutch and English favorites like fresh bread, cheese and biscuits. There is a wide range of convenience food ‘for now’ and ‘food later’. Previously, Marks & Spencer opened a shop at a BP gas station in September 2013.
Virgin America helps travelers to connect with others
19-2-2014
Airline Virgin America has launched a new social network app, the ‘Here On Biz’ app. The app connects people on the plane or at the airport through their LinkedIn, Facebook or Twitter. Travelers can make contact with people on the same flight or another Virgin America flight, people at the airport or with people at their destination. The airline wants to reinvent the flying experience for their customers and the app is part of the campaign.
Pay a KLM booking through social media
14-2-2014
Now KLM Royal Dutch Airlines makes it possible for customers to pay their booking through social media. Consumers are already able to book extra services through social media, such as a seat reservation or extra baggage addition, but they can now pay their booking via Facebook or Twitter as well. KLM will send the customer a link in a private message on Facebook or Twitter, consumers can choose the method of payment and complete the transaction. A KLM service agent receives a payment confirmation and sends a message to the customer. KLM is the first airline that makes it possible to pay through social media.
Men Cafe during Home Exhibition
13-2-2014
The ‘Home Exhibition’ in Amsterdam RAI is really a female fair, but each year around 25,000 men visit the event. To do the men a favor, during the event from 15 to 23 Feburary, there will be a Men Café again. Men can drink a beer here, eat some croquettes and there are pool tables. Racing driver Tim Coronel will be present to accompany the men in the café. The visitors can sit in the Dakar buggy of Tim Coronel and take a picture.
Inspiration from NYFW 2014
11-2-2014
We all know that Fashion Weeks are concentrated around fashion shows and after party’s but this year Marc Jacobs took the opportunity to do another type of stunt!
After all the talk of alternative payment methods like Bitcoin recently, he decided to open a pop-up tweetshop, a store where you pay with social media posts, a brilliant idea to promote his fragrance Daisy. In essence this store was more about the experience than the shopping, being located in beautiful bright loft in Soho, the brand organized a set of activities. One was a photo-booth style field of daisies, where you could take daisy #selfies. When uploaded with #MJDaisyChain to Instagram or Twitter you could win great prizes with the messages, such as bags, full bottles of daisy, sunglasses and other gadgets. Other than the daisy-field booth there was also a cart with a coffeemachine and baristas making fresh coffee, ladies who were giving free manicures with Marc Jacobs nail polishes and lot’s of daisy art and daisies. A dj made the atmosphere even a bit more exciting and the “fabulous” NYFW visitors were having a ball. One simple tweet with the hashtag #MJDaisyChain earned you a small daisy roller and for the larger prizes your post had to be chosen. All together, a rather briljant concept and you bet that the # was trending during the opening days! ^Leonie van Spronsen
Pop-up bowling alley in nightclub Trouw
10-2-2014
Since last weekend, you can go bowling in nightclub Trouw in Amsterdam. There are three professional bowling lanes in the basement of Trouw where you can play from February 7 to March 2. Club Lebowski places pop-up bowling alleys at various locations and it took three days to place the bowling alleys at Trouw. During restaurant and club hours guests can throw strikes, spares and gutter balls along with up to six friends. The bowling alleys are open from Tuesday to Saturday for €10,= per hour.
The first Dutch hot tub cinema in Amsterdam
7-2-2014
The first Dutch hot tub cinema is located in Amsterdam from 6 to 9 March. In the ‘Machinegebouw’ at the Westergasterrein are 21 hot tubs and two cinema screens. You could book a hot tub with five friends and you will get a waiter service, bottle of cava and a private bath robe but it is already sold out. After the movie there is a bathrobe after party with a DJ. The concept is inspired by the Hot Tub cinema in London.
