Trends we spotted | Week 09
3-3-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A cake collab by Claridge’s ArtSpace Café and The Connaught Patisserie. Simple and easy collab to create but if the cake ‘Gâteau des Amis’ is easy to make? We doubt it but it looks delicious!
- Zoocade, is the first holographic zoo in the US, located in Austin, Texas.
- TeamLab Phenomena Abu Dhabi will open to the public on April 18 within the Saadiyat Cultural District in Abu Dhabi.
- Set-jetting is popular, for example the Mandarin Oriental Bangkok and the Four Seasons are attracting fans because of the HBO series The White Lotus.
- On March 7 restaurant La Forêt Secrète par Jean Imbert will open in the Disneyland Hotel Paris.
- Crystal Lagoons Eco-Heated lagoons technology – repurposing waste heat from data centers to naturally warm the lagoon year-round.
- Restaurant merch – the pizza chain Otomat from Belgium created limited edition t-shirts, inspired by their iconic pizzas.
- The Special Beer Festival by Brouwerij (Brewery) Homeland will be held in the ‘Scheepvaartmuseum’ (our National Maritime museum in Amsterdam) on March 7 and 8.
Enjoy reading!
Esports Ready by Radisson Hotels | A new hospitality-program for esports-teams
27-2-2025
Radisson Hotel Group has unveiled ‘Esports Ready by Radisson Hotels’ – a brand-new program set to offer esports teams, players and organizers carefully curated services and amenities designed to keep them focused, motivated, and prepared to perform at their best.
2 minutes read
Trends we spotted | Week 08
24-2-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Fletcher Hotels head office staff are preparing for the annual spectacle: the ‘Fletcher Hotel Take Over’ on Sunday 23 March 2025.
- Stayokay has reopened its renovated and sustainable hostel on Kloveniersburgwal in Amsterdam, Stayokay Amsterdam Stadsdoelen.
- The CuliQuiz was launched during the Horecava. Second grand final takes place on 31 March in the H2O E-Sports Arena. Fun to participate in with a restaurant or bar team.
- PowerSoul Café, a popular Nevada-based restaurant chain known for its healthy and delicious menu, has become the first restaurant chain in the world to be independently certified down to 5 parts per million (ppm) of gluten, setting a new gold standard for gluten-free dining.
- Taco Bell® and Milk Bar® launch new Milk Bar Birthday Cake Churros in the US, another crossover.
- Marriott Bonvoy and Manchester United invite the club’s most passionate fans for a once-in-a-lifetime stay in The Captain’s Suite Inspired by Legend Gary Neville.
- Enjoying a Fensterccino at the Fenster Café on the Fleischmarkt in Vienna, Austria. Their coffee is served in a cone waffle cone which is coated in chocolate.
- At The Flower Bowl Entertainment Center in Preston (UK) you can enjoy Crazy Golf, Bowling, a virtual reality ride, shuffleboard, watch a movie at their cinema or play Crazy Pool at their Cue Gardens.
Enjoy reading!
Beet Great | Natural Energy Soda
23-1-2025
Beet Great is a natural energy drink made from red beetroot juice and pomegranate juice. Red beetroot provides more energy. Many (top) athletes have known this for years and drink beetroot juice to improve their performance. Research has shown that beetroot causes your muscles to acidify less quickly during exercise and that your body also recovers faster after exercise. Only benefits you would think, but even avid athletes often drink it with their noses turned up because they don’t like the flavour of red beetroot juice. Beet Great changes that! As they say: 100% delicious, the energy comes from the beetroot, vegan, gluten-free and no caffeine added.
1 minute read
Mocktail Fest Miami | Celebrate Dry January
2-1-2025
“Dry Fest Miami is more than a celebration of great non-alcoholic drinks—it’s about community, discovery, and creating a vibrant social space”, says Marlene Aguilar, Co-Founder of Mocktail Fest Miami. Following the success of Mocktoberfest 2024, Mocktail Fest Miami proudly announces its second signature event, Dry Fest, with presenting sponsor KUL MOCKS, on January 10th, 2025, from 4:00 PM to 8:00 PM at 1-800-LUCKY, located at 143 NW 23rd Street in Wynwood, Miami.
2 minutes read
The outdoor-focused collection by Marriott Bonvoy will launch in 2025
23-12-2024
Marriott International is diving into the outdoor travel market by acquiring Postcard Cabins, a startup with 1,200 tiny cabins near U.S. parks and urban hubs. This move supports a new outdoor-focused collection by Marriott Bonvoy launching in 2025, aimed at travellers seeking nature experiences with modern comforts. Alongside Postcard Cabins, Marriott is partnering with Trailborn to cater to the growing demand for upscale outdoor stays.
3 minutes read
Silent Night 2024 | Mandarin Oriental celebrates ten years of ‘the Art of Stillness’
3-12-2024
The Mandarin Oriental Hotel Group recently announced their 10th annual Silent Night, which will be hosted on December 8th, 2024. They will celebrate ‘the Art of Stillness’, the global tradition invites guests to immerse themselves in a night of mindfulness and disconnection and dedicate a break from the busy holiday season. In commemoration of this milestone year, The spas at Mandarin Oriental have elevated annual activations to include the Silent Retreat, an immersive, sensory journey designed to foster self-discovery and peace.
We love their Silent Night initiatives, we wrote about them last year in our ‘Trends we spotted, week 47’. More time for stillness and reflection is very now! Last week we wrote about the Zencember© initiative of Bagels & Beans.
2 minutes read
Trends we spotted | Week 48
2-12-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Wheat flour brand NACARINA from Costa Rica created a cake replica to celebrate the historic reopening of the Cathedral of Notre-Dame in Paris. The official reopening is on December 8th this year.
- UNESCO and Relais & Châteaux announce a partnership for sustainable development in harmony with all life on earth.
- CollaBEARation Build-A-Bear & KFC®: Bears in KFC outfits!
- Zara opened Zacaffé in Madrid, Zara by Castro coffee shop and a coffee shop concept store in Athens.
- Clone, the European foodtech startup from Paris that has raised €105 million in funding, is officially launching in the Netherlands.
- Collaboration of restaurant Parkheuvel (**) with Parkcafé Parqiet.
- SOUS celebrates 2-year anniversary and kicks off Christmas.
- ‘Wie zoet is krijgt lekkers! (Those who are sweet get treats) – This year MR PORTER Steakhouse, Bar & Lounge, IZAKAYA Asian Kitchen & Bar, THE DUCHESS and MOMO Restaurant, Bar & Lounge are offering a unique interpretation of a Sinterklaas classic on Thursday December 5: the chocolate letter.
- And from Instagram: the Louis Vuitton dog collection. Would fit nicely in luxury hotels that allow dogs!
Enjoy reading!
Dive into Christmas | At the HUMBUG immersive Christmas Dive Bar
15-11-2024
Dive into Christmas, to cheer up Santa! This November, London’s magical immersive Christmas dive bar, HUMBUG, is back in town and, this time it promises to be even bigger, even better and even more raucous than before. Shaking things up for the festive season, the team at HUMBUG will be firing up the snow machines and sprinkling a little mischief into the magic at the Old Truman Brewery in Brick Lane from November 14th – December 31st, after a fully sold-out season last year.
Reading time: 2 minutes
An immersive Christmas Light Maze with a shopping village and Christmas magic
11-11-2024
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun event to visit with the family instead of just meeting each other for Christmas dinner. Inspiration for Holiday Season events!
Enchant Christmas, creates the beloved holiday event known for its World’s Largest immersive Christmas Light Maze, shopping Village, and magical atmosphere, and its newest creation, Classic Christmas. This year they are also launching ‘Kids Light Up The Night’ during select event dates this season.
2 minutes read
Claridge’s ArtSpace Café and The Connaught Patisserie - ‘Gâteau des Amis’
Het Speciaalbierfestival van Brouwerij Homeland in het Scheepvaartmuseum
De t-shirts merch van de Belgische pizzaketen Otomat
Crystal Lagoons Eco-Heated lagoons technology
Mike White - the creator of The White Lotus in the Mandarin Oriental Bangkok
restaurant La Forêt Secrète par Jean Imbert will open in the Disneyland Hotel Paris
TeamLab Phenomena Abu Dhabi will open to the public on April 18 
The Four Seasons Private Jet Experience
