The Rotisserie Channel by Swiss Chalet
8-8-2011
BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.
Walk this line…..
8-8-2011
As we are confronted in the Netherlands with a lot of festivals during the summer, today we serve you this idea to get some extra attention for a festival through social media. The Beercompany Zlaty Bazant created an original and simple checking alcohol tester – The Line. By this they created a buzz about their product and the festival. Agency: Istropolitana Ogilvy Bratislava
Even on Dutch beaches: Massages
5-8-2011
One can take a massage at the beach in front of restaurant Bries in Noordwijk, The Netherlands. This to make your relaxing beachday complete. It’s a new service given at a few beachrestaurants in the Netherlands like Club Zand in Castricum and beachrestaurant Doen in Scheveningen. Yoga at the beach is seen more often in the Netherlands but the massages is a new development.
The Next Generation Meal Planning Solution
5-8-2011
Intel and Kraft Foods have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner. The Next Generation Meal Planning Solution incorporates sensors that use anonymous video analytics software to detect the age and gender of the person standing in front of it to determine which recipes may be a good fit based on collected demographic information.
RFID technology at the Great Wolfe Lodge
4-8-2011
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
Hotel Finder by Google
3-8-2011
Google has launched Hotel Finder, an experimental search tool that enables users to define key lodging preferences to find the perfect hotel for their travel needs. Users fill in their preferred location, dates, price and rating details, and Hotel Finder delivers its top recommendations in a list or on a Google Map. For the moment, it’s only available in the U.S.A. As far as we could see there are some new trics that make the search easier but it shows a lot of comparison to the search tools from for example Expedia and Bookings.
Coca-Cola is taking it light this summer
2-8-2011
Just look at the youtube movie, and smile. At the mall, Les 4 Temps à la Défense, Paris, Coca-Cola light started its campagne Love it Light. As people passed the billboard, text emerged, asking questions or giving comments. Entertainment during the salesperiod.
Picnicking without the mess
1-8-2011
Very clever picnic blanket and garbage bag in-one. The CleanPicnic blanket, made of recycled plastic, is a blanket of 1 by 1 meter. After a picnic, the blanket can easily be transformed to a garbage bag, by putting the 3 ends through a opening in the fourth end. You throw the garbage bag away and thereby as well all the mess. You can also place an add at the blanket/garbage bag.
Share your holiday on Facebook
1-8-2011
The Great Wolf Lodge chain in the United States provides RFID wristbands to their guests. These were used as room keys and in-house charge accounts before. But nowadays, these wristbands can be used to transmit photos, taken at the so-called Paw Posts in the park, to a Facebook wall. Share your offline experiences online.
spoontrip for gastronomy and wine
1-8-2011
Spoontrip is an international platform for a variety of activities around gastronomy and wine. The webiste is based on a crowdsourced concept and offers everything from workshops to meet-and-greets to gastronomy-themed holidays.
