During the Open’er Music Festival in Poland, Heineken gave away personalized stickers with QR-codes. The brewer wanted to stimulate more interaction between the visitiors and introduced the slogan ‘Open your world’. The ice breaker was called ‘U-code’ and was requested and printed 5.000 times in four days.
There is a special Scrabble board game Cooking Edition, especially for (hobby) cooks. Get bonus points for cooking words and special recipe playing cards. See the game here.
How do we feed our cities in the future? That is a central question at the Food Forward exhibition in The Hague from the 15th of January till the 1st of April. This December Arne Hendriks and Harold de Bree cooked an ostrich as if it was a giant chicken. If humans would shrink to 50 centimeters, chickens would provide the same amount of meat in comparison. According to Arne Hendriks, the solution to food problems lies in shrinking people. This is one of the solutions shown at ‘Food Forward’, some solutions are more realistic than others.
An interactive QR game has been developed by the Dutch Hotel & Restaurant Association and Deli XL. The game shows visitors of the Dutch Horecava Fair different possibilities of mobile communication and creates a more intense experience of the fair.
The Mobile Man Cave; the CigaRv, is a cigar lounge. CigaRv is mobile and gives you the ability to enjoy live sports and a fine cigar without the worries of local smoking laws. The full-service lounge is used at special events and private parties.
Van Spronsen & Partners hospitality consultancy has researched the wellness branch in the Netherlands. The focus of this research is the visitors’ view. The results of 800 questionnaires provide a clear and honest picture of both the visitors and non-visitors. The Dutch report provides insights on the motives and thoughts of the non-visitors (and thus potential visitors) and gives wellness related companies the tools to anticipate on the expectations of their target group.
Bet365.com, a website for online gambling, has made a basketball field in the toilet of a sport complex to promote betting on basketball matches.
Twoppy is a tool that makes it possible to upload all the information about your event in an app. The tool is free and includes an interactive map and the possibility to upload a line-up.
We spotted the wild-knitting trend before, but now the Dutch potato/fries company Aviko is letting grannies wild-knitting in bus stops. Grannies were asked to come to the city Arnhem to participate in a wild-knitting event for charity. Wild -knitting is a trend were several objects on the street, from trees to lampposts, are being dressed with knitwear.
The new commercial campaign of the American cooking channel Pillsbury allows Shazam users to scan the commercial. Hereby the viewer receives several recipes and further product information.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
During the Open’er Music Festival in Poland, Heineken gave away personalized stickers with QR-codes. The brewer wanted to stimulate more interaction between the visitiors and introduced the slogan ‘Open your world’. The ice breaker was called ‘U-code’ and was requested and printed 5.000 times in four days.
There is a special Scrabble board game Cooking Edition, especially for (hobby) cooks. Get bonus points for cooking words and special recipe playing cards. See the game here.
How do we feed our cities in the future? That is a central question at the Food Forward exhibition in The Hague from the 15th of January till the 1st of April. This December Arne Hendriks and Harold de Bree cooked an ostrich as if it was a giant chicken. If humans would shrink to 50 centimeters, chickens would provide the same amount of meat in comparison. According to Arne Hendriks, the solution to food problems lies in shrinking people. This is one of the solutions shown at ‘Food Forward’, some solutions are more realistic than others.
An interactive QR game has been developed by the Dutch Hotel & Restaurant Association and Deli XL. The game shows visitors of the Dutch Horecava Fair different possibilities of mobile communication and creates a more intense experience of the fair.
The Mobile Man Cave; the CigaRv, is a cigar lounge. CigaRv is mobile and gives you the ability to enjoy live sports and a fine cigar without the worries of local smoking laws. The full-service lounge is used at special events and private parties.
Van Spronsen & Partners hospitality consultancy has researched the wellness branch in the Netherlands. The focus of this research is the visitors’ view. The results of 800 questionnaires provide a clear and honest picture of both the visitors and non-visitors. The Dutch report provides insights on the motives and thoughts of the non-visitors (and thus potential visitors) and gives wellness related companies the tools to anticipate on the expectations of their target group.
Bet365.com, a website for online gambling, has made a basketball field in the toilet of a sport complex to promote betting on basketball matches.
Twoppy is a tool that makes it possible to upload all the information about your event in an app. The tool is free and includes an interactive map and the possibility to upload a line-up.
We spotted the wild-knitting trend before, but now the Dutch potato/fries company Aviko is letting grannies wild-knitting in bus stops. Grannies were asked to come to the city Arnhem to participate in a wild-knitting event for charity. Wild -knitting is a trend were several objects on the street, from trees to lampposts, are being dressed with knitwear.
The new commercial campaign of the American cooking channel Pillsbury allows Shazam users to scan the commercial. Hereby the viewer receives several recipes and further product information.
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