Grolsch festival challenge
27-7-2012
Grolsch gives away free gadgets and tickets this summer. In the second challenge of the contest there are Lowlands tickets to win. The beer brand uses a mix of online, offline and mobile marketing for this promotion. Ads with QR-codes are placed at different blogs and websites each day, these locations are traceable by messages on the Grolsch Twitter account.
The 4D-cinema
12-7-2012
Although the phenomenon is not that new anymore, the United States is rebuilding 200 cinemas into 4d-cinemas. The extra dimensions consist of the senses feeling and smelling, by adding ventilation, smoking and sense machines.
AquaClimb wall climb pool
11-7-2012
This climbing wall combines the best of both swimming and rock climbing. There are three routes possible and different difficulty levels.
Lunch Hour NYC
2-7-2012
From the 29th of June, the New York Public Library opened the exhibition Lunch Hour NYC. This exhibition features all the lunch trends of over the past century. Find out how the pizza became popular in New York City, and when the first Chinese restaurants opened their doors. Did you know that the foodtrucks were already popular about a century ago…?
Harvest festival potato
28-6-2012
This coming 14th of July, the Harvest festival in the theme of the potato takes place in Amsterdam Roest, organized by Youth Food Movement and artist Sascha Landshoff. The potato is one of the most eaten, but as well one of the least rated vegetation in the Netherlands. This festival takes place in a time of the estrangement the urban consumers have with their food.
Food photography
28-6-2012
Big Appetites is an exhibition of artist Chistopher Boffoli. With this photo’s he is referencing to as well a cultural fascination with tiny things as well as an American enthusiasm for excess. This exhibition is open to visit between the 21st of July through August 24th in New York.
Kikkerpret swimming classes at Kos and Ibiza
27-6-2012
Dutch swimming school Kikkerpret organizes swimming classes at Kos and Ibiza. Children from three to twelve years old can get their A, B of C swimming certificate during their vacation.
We like the smaller festivals
26-6-2012
Jeroen Mutsaers co-owner of the event organization 12inchCity indicates that festival vistors from the big cities move to smaller festivals in the east. Last year 12inchCity organized for the first time a small scale festival called Greafental dance festival. On 7 and 8 July, the second edition of the Greafental festival will be organized.
Around the plate
21-6-2012
At Horecatrends.com we regularly organize trend presentations. Recently we were invited by Our Common Food to inspire the teams. Take a look at the (Dutch) Prezi presentation here.
Mission Bowling Club
18-6-2012
The Mission Bowling Club is a bowling center in San Francisco, located in a former electrical supply warehouse. This is not only a groovy place to throw a few strikes, but also a hip new veue with a restaurant and club. In the restaurant they serve a Heston Blumenthal inspired Umami-ladened burger. Are you going to visit The Bay Area’s this summer? Zagat gives an overview of the 10 ‘hottest’ new restaurants in this article.