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A Homecourt Suite in the recently opened Anthem Hotel in LA’s Stadium District

19-2-2026

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Game day doesn’t have to end at the final buzzer—and concert night shouldn’t stop at the encore. In Los Angeles’ buzzing Stadium District, The Anthem Hotel, Tapestry Collection by Hilton is turning event-driven travel into an experience of its own. Just steps from the city’s biggest venues, the 179-room lifestyle hotel blends sports, music, and culture into a stay that feels like part of the show. With immersive suites and high-energy programming, The Anthem isn’t just near the action—it keeps the momentum going long after the crowd heads home. For the NBA All Star Game they created a Homecourt Suite!

Another great example on how to capitalize on events in your neighbourhood! And about Vinyl Wellness.

2 minutes read

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Trends we spotted | Week 7

17-2-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Inspiration for next year! Why not spoil your best male friend for Valentine’s Day? Einstein Bros. Bagels introduced their ‘Bro-quet’!
• Viral push pop sushi has also been spotted in the Netherlands at Twapan in Eindhoven and Rolling Sushi in Amsterdam.
• Fletcher Hotels opens a boutique hotel at Michelin-starred restaurant De Kromme Dissel (*).
• The first location of a fashion-forward café by streetwear brand, 13DE Marzo, opened last November in Pavilion Kuala Lumpur in Malaysia. They serve tiny teddy bears with their drinks.
• Jill hotel Brussels & restaurant Nook offer an extensive mocktail menu and serve no alcohol.
• California Almonds partnered with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles.
• The Shangri-La hotel group launched a global search for one lucky winner to receive an 88-Night Global Stay.
• Nobu Hospitality will launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives.
• Mandarin Oriental Hotels will expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience.

Enjoy reading!

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The Gibson Guitar Experience at the Ritz-Carlton Fort Lauderdale

13-2-2026

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This spring, The Ritz-Carlton, Fort Lauderdale will debut the Gibson Guitar Experience, a monthlong collaboration with iconic music brand Gibson, celebrating more than 130 years of craftsmanship. Running April 10 through May 10 and timed with the Tortuga Music Festival, the initiative transforms the oceanfront resort into a music-inspired destination. Select elements of the experience, including Burlock Coast Seafare & Spirits, The Ritz-Carlton Spa, Fort Lauderdale, and Sea La Vie Sundeck, are open to both non-hotel guests and hotel visitors, while guests reserving Club Lounge accommodations can enjoy additional amenities.

It’s a great idea for a hotel to capitalize on the music theme when there’s a festival taking place nearby.

2 minute read

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Montblanc and Claridge’s launch ‘Love Letters from London’ by Charlie Child

5-2-2026

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This Valentine’s week, Montblanc and Claridge’s come together to celebrate the art of handwritten romance with ‘Love Letters from London’. To mark the launch of the new Meisterstück Romeo & Juliet writing instruments, Montblanc invites everyone to put pen to paper and share heartfelt messages with the people who make life meaningful. For the first time ever, the legendary Mayfair hotel Claridge’s partners with Montblanc to present ‘Love Letters from London’, appointing British artist and poet Charlie Child as Claridge’s first-ever Poet-in-Residence during the week leading up to Valentine’s Day (10th–13th February 2026).

2 minutes read

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Trends we spotted | Week 5

3-2-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Airbnb has partnered with chef-led meal delivery service CookUnity to provide prepared meals through Airbnb Services, aiming to simplify dining for travellers and local residents.
• Thompson Hotels collaborates with BERO to expand non-alcoholic offerings and bar programming.
• McDonald’s Germany launches new platform, for everyone who is really hungry.
• AMMOS AMAALA is the first resort of the AMMOS group in the Middle East, located in Saudi Arabia. The resort will open this spring.
• Pizza Hut Dubai hosted a fine-dining Supper Club nobody saw coming.
• ALL Accor has recently announced the launch of its ALL Accor app in ChatGPT designed to enrich the experience of its growing customer base.
• McDonald’s in the US debuts exclusive McNugget® Caviar just in time for Valentine’s Day – at no cost to fans.
• Restaurant Nela in Amsterdam introduces the Family Friendly Affair brunch on Sundays.
• Bagels & Beans has turned 30. What started in 1996 as a quirky café on Ferdinand Bolstraat in Amsterdam has grown over the past thirty years into a unique franchise formula with almost 90 locations throughout the Netherlands.

Enjoy reading!

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abc kitchens introduces a seasonal vegetable bouquet for Valentine’s Day

2-2-2026

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For the first time this Valentine’s Day, abc kitchens has elevated a classic romantic gesture. In place of flowers, guests will be presented with a seasonal vegetable bouquet, a one-off creation curated by Chef Jean-Georges Vongerichten and Executive Chef Ben Boeynaems. Gifted to every table booked on the evenings of 13th February and 14th February, each bouquet is paired with a take-home recipe from Ben, bringing a taste of abc home and extending celebrations beyond the restaurant.

1 minute read

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Restaurant JAQ celebrates Valentine’s Day with an exclusive dinner Inspired by Atelier JAQ

30-1-2026

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On Saturday, February 14th, Restaurant JAQ in Rotterdam will host an exclusive 3-course Valentine’s dinner featuring cava and specially crafted cocktails. During the evening, guests will be immersed in the artistic world of Atelier JAQ. This special night is dedicated to love, creativity, and gastronomy, offering a refined experience for couples or friends who wish to celebrate Valentine’s Day in a unique way.

2 minutes read

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Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

26-1-2026

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Surrenne, the wellness and longevity club founded in London and located within The Emory hotel in Belgravia, is launching a new series of four-night transformational retreats at Surrenne Riviera, set within the clifftop Maybourne Riviera on the Côte d’Azur. Extending beyond private membership and hotel guests, the retreats bring Surrenne’s signature philosophy—combining science, ancient wisdom and nature—to a wider audience.

We recently wrote about ‘Longevity Everyday’ by Novotel, both examples of which show that the concept of longevity can be interpreted broadly!

2 minutes read

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Novotel introduces ‘Longevity Everyday’ | Wellbeing as standard

23-1-2026

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Novotel, part of Accor, presents ‘Longevity Everyday’, a global strategy with which the hotel brand aims to structurally integrate wellbeing, vitality and sustainability into the daily experience of travellers. With more than 600 hotels in over 60 countries, Novotel is responding to the growing focus on physical and mental health while travelling. Whereas many wellbeing programmes are complex or exclusive, Novotel makes healthy choices practical, accessible and applicable.

2 minute read

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Inspiration for 2026, from 2025

8-1-2026

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Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you need ideas.

You can download the whitepaper for free on the next page.

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