ING Italy – Happy clients bring in new clients
4-8-2011
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
RFID technology at the Great Wolfe Lodge
4-8-2011
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
Hotel Finder by Google
3-8-2011
Google has launched Hotel Finder, an experimental search tool that enables users to define key lodging preferences to find the perfect hotel for their travel needs. Users fill in their preferred location, dates, price and rating details, and Hotel Finder delivers its top recommendations in a list or on a Google Map. For the moment, it’s only available in the U.S.A. As far as we could see there are some new trics that make the search easier but it shows a lot of comparison to the search tools from for example Expedia and Bookings.
Share your holiday on Facebook
1-8-2011
The Great Wolf Lodge chain in the United States provides RFID wristbands to their guests. These were used as room keys and in-house charge accounts before. But nowadays, these wristbands can be used to transmit photos, taken at the so-called Paw Posts in the park, to a Facebook wall. Share your offline experiences online.
Hotel for your plants
29-7-2011
Before going on a holidaytrip, the question rises ‘what to do with the plants’? The Isla Azul shopping mall in Madrid understood that “serving is the new selling”, and offers visitors a hotel-service, Hotel Para Plantas, for your plants. During your holiday you can leave your plants at the hotel, and the they will take care of your plants.
Dogs are welcome
26-7-2011
Chien Bleu Travel is, according itself, the first travel agent in the UK which is specialized in the real dog-friendly hotels, cottages and other stay accommodations. Dogowners can consult this travel agent for the several accommodations, but can request whole packages as well.
Music by the power of water
21-7-2011
An eco tip for hotels; use the water supply as an energy source. This radio gets its energy from built in micro turbine.
Sustainable sleeping in Mexico
20-7-2011
Waste materials are used for this Tubohotel, located in Mexico, and features 20 hotelrooms transformed out of concrete pipes. This hotel is designes by architects of T3arc. The hotelroom consists of a queen-size bed, desk light and a van. The pipes don’t allow bathroom facilities, but they have created two communal bathhousses onsite which features private showers.
Claim a room at NH Hoteles
14-7-2011
NH Hoteles has created a fanpage on Facebook where people can claim their own hotel room. All NH Hoteles are mapped and the room is claimed by loggin in with the Facebook username. Only one registration per room is possible and visible by a sticker next to the door. The winner can stay a week in his or her ‘own’ room for free, travel expenses are also paid for by NH Hoteles.
Romantical bike ride
12-7-2011
A bike ride turns out to be romantic with this ‘Sofa Bike’. The bike is build around a loveseat for two, to ride through the city relaxed and romantically. The ‘Sofa Bike’ was presented during DMY Berlin 2011 (International Design Festival). Nice to rent this bike to your hotel guests.
