Learn English while dining out

12-3-2010

The Spanish restaurant chain Fresc Co. offers guests the opportunity to practice their English while they’re dining out. Fresc Co. owns 40 restaurants in 11 Spanish cities, with an emphasis on fresh ingredients and Mediterranean dishes. The teachers focus on everyday language and work situations in sessions that last two hours. In this way, the restaurant chain gives something back to their guests in these difficult economic times. 

Twitter can be profitable

11-3-2010

With Twitter you can earn money. Those who do well, often earn much money. With that message and a new book (Twitter with result) Dick Raman tours through USA and The Netherlands. “Companies that do not know what Twitter, Facebook and other social networks already mean, are lost”. According to Raman ‘social networks’ are the way to approach the customers. 

Tapwater in hotels and restaurants

8-3-2010

With the website www.drinkkraanwater.nl Tom Niekamp and Tetsuro Miyazaki are trying to get attention for drinking tap water. Tap water is much better for the environment than bottled water. It saves mountains of waste, and is cheaper. Especially for the hospitality industry it will be difficult to join this trend, as they make money selling bottled water. However, according to the men is also a way for the hospitality entrepreneurs to demonstrate their ‘green’ business.

McDonald’s introduces Dutch burger

5-3-2010

McDonald’s has a new burger since March 2nd: The Dutch Deluxe. Research showed that guests increasingly value the bun, and therefore the burger has a wheatbun. Check out the ad on Youtube!

Cubin waste container

2-3-2010

Cubin is a disposable waste container that can be placed on the table. If guests leave a table, the container and all its contents can be discarded.

Nice marketing idea by icecreamshop

24-2-2010

A Korean icecream shop has created a playful action for his 37th anniversary. On the paper packaging of the ice cream cones is a image of a head, making the ice cream the hair of the head. The inside of the package contained a coupon for a haircut.

Online marketplace voor hotels and restaurants

23-2-2010

The site www.horecavoorhoreca.nl is a Dutch online marketplace for hotels, restaurants and catering entrepreneurs. Here anything can be offered, from inventory to ingredients.

McDonald’s ‘Easy order service’

21-2-2010

Schiphol Amsterdam Airport in The Netherlands is the first airport in Europe that has two ordering colums at the McDonald’s Restaurant in Lounge 3 (behind the passport check). Guests can use a touchscreen for their orders and pay by debit or credit card.

Advertisement on beerpints

21-2-2010

The Hamburger Inn in Ohio has found a creative way to generate additional income. Both the glassware and the menus contain ads from local businesses.

Restaurant for sale?

21-2-2010

  • Marketingcampagne Klein Paardenburg

Restaurant Klein Paardenburg in Ouderkerk aan de Amstel caused a stir by sending a mailing with the picture above included. Many regular guests contacted the restaurant immediately to ask if the restaurant was for sale. It was a promotional stunt, in cooperation with a real estate broker offering 3 -, 4 – and 5 – course menus. The restaurant itself was ofcourse not for sale.The stunt was created by Lennert Rietveld, Van Spronsen & Partners horeca-advies.

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