Drunken direction signs
29-3-2011
In the marketplace Nehru Place, in Asia, is the pub First Floor located. Despite of zillions of shops, the people did not spend their time in the pub. The marketplace is infested with billboards, but the people have learnt to ignore them. So First Floor got Human Direction Signs ‘drunk’. They were pretending to be happily passed out at various spots with the distance and direction to the pub. According to First Floor they saw a 62 % increase in customers.
Green tomato juice to celebrate spring
28-3-2011
Alain Milliat does make very good fruit juices in bottles. This spring he launched fresh green tomato juice. It’s ideal for brunches, sunny afternoons and aperitifs.
Wrap ‘N’ Mat
28-3-2011
Wrap ´N´ Mat is a reusable food wrap which is environmental friendly and convenient to use. It keeps bread, cookies and sandwiches from drying out. Wrap ‘N’ Mat is also machine washable and can be used again and again.
The world’s first beer with pure gold flakes
25-3-2011
French brewery, i-Bière launches ’24 Carats’; the first beer containing flecks of 24 carat real gold. This beer will be an expensive one, about € 50,= per bottle of 75 cl.
Fitness coffee
24-3-2011
The Healthy Coffee Company is a new kind of coffee company that respects all the health benefits of coffee as well as the taste. This Italian coffee made of 100% natural ingredients, the first fresh-brewed coffee of its kind. It contains over three times the amount of anti-oxidants than green tea and it is lower in calories than the original coffee.
Bols launches liqueur foam
23-3-2011
Lucas Bols launches the Bols Foam, which is according to the manufacturer’s, the first and only liqueur foam in the world, and is available from April. The purpose of the foam is to finish cocktails or mixed drinks, shots, wine, soft drinks, beer, coffee and desserts.
Webshop for wines served in restaurants with Michelinstars
22-3-2011
The Netherlands has a new wine website that offers only wines that are served in restaurants with Michelinstars. The best sommeliers of the Netherlands determine the assortment of the wine website: Sterwijnenthuis.nl. By each wine is mentioned at which restaurant the wine is served.
Pepsi unveils 100% plant-based bottle
21-3-2011
PepsiCo – the company behind Pepsi and Tropicana – has unveiled what it claims is the world’s first 100 % plant-based bottle. The pilot production of the new bottle is set to start in 2012, and upon successful completion Pepsi intends to move directly into full-scale production.
Bottle opener which stores caps
17-3-2011
This bottle opener comes with an integrated container, which catches the cap right after it leaves the bottle’s opening. That way, your caps don’t end up on the floor, on the counter, on the couch, on the lawn or flying up in the air. See the bottle opener here.
Penguin Bottle Cooler
16-3-2011
Keep your drink cool with the Penguin Bottle Cooler. Bottles of half a liter can be cooled up to 4 hours. The bottle can be secured to your coat, bag or belt. The coolers are also printable.