Party wine in two new flavors
3-6-2011
Aude-vin introduced a new wine product, two types of wine sharing the name “Night Party”. Night Party comes in two tastes, “Pasonate Peach” and “Smooth Grapefruit”. The two drinks are based on the Viognier, Syrah and Grenache grapes, and are blended with natural grapefruit and peach aroma’s. Furthermore there aren’t any other additives and the percentage of alcohol is between 11 and 12%.
Magic at the table
31-5-2011
The U-food device from the firm Cnudde lets plates float and turn like a ufo! It works through the interaction of 2 negative and positive magnets that can be placed in a table. Great show element!
Celebrate the longest day of the year!
31-5-2011
On Tuesday the 21st of June, the Summer will start in a special way at Droste’s. They invite their guests and friends to join them for a meal in the outdoors.
Tasty Lady, a beer for and by women
30-5-2011
Alice van der Kuijl (de Bierkoning), Dagmar Baartman (de Bierderie), Hanneke van het Ende (Mitra, Stibon), Jolanda Buhrs (Drinks and Gifts) en Lenie van Gelderen (bierspecialist) five women who are determined to wipe out the assumption that women don’t like beer. Actually women do like beer and to prove that these 5 women made their own Tasty Lady beer at the Breugems Brewery, full of hop but accessible to everyone with 6,2% alcohol.
Runway 34
27-5-2011
In an old hangar across the Zurich Airport an old Soviet Iluyshin IL-14 plane was completely renovated and is transformed to a restaurant, called Runway 34. Meals, cigars, whisky can all be enjoyed in and around the plane.
Coca Cola Open music, open happines
27-5-2011
In France a new app for the Iphone is introduced. It scans your bottle of Coca Cola and depending on the level of fluid still left in the bottle, it picks music for you. Coca Cola tastes the same everywhere, but sounds differently. Watch the movie on the website.
Beer from Copenhagen
26-5-2011
Carlsberg introduced a new beer, specially made for younger consumers. It is made with natural ingredients and has a fresh and sparkling taste. The label was designed by the agency e-Types. According to them, the label is minimalistic. Nordic at its best.
Natural energy drink in stylish can
26-5-2011
Nowadays there are a lot of energydrinks. Energydrink 28Black has as one of the few a natural ‘background’. The drink is made from the Acai berry and comes in a mat black can that gives a stylish touch. The name represents the mindset of the creators; a day can have 28 hours.
Test note:
Our test panel was enthusiastic about 28Black during one of our trend presentations. The energy drink tastes refreshing, got a hint of cassis and is less sweet than expected. The mat black can will easily integrate at a trendy club.
Book for a do-it-yourself beer brewery
26-5-2011
Beer Craft is a simple and illustrated book about making your own beer. The authors, William Bostwick and Jessi Rymill explain every single step from mash to bottling the beer. Besides that, the book also gives information about branding, naming, labeling and how to customize the flavour.
Oscar Stock Market System
24-5-2011
Ordering a drink in a bar will never be the same with the Oscar Stock Market system of the Belgium companies Torex and Drugstore. This POS won in 2010 the ‘Innovation Award’ of the Horeca Expo, for new concepts. A dynamic screen in the bar shows the current prices of the drinks, based on the fluctuating stock prices. Even a stock crash can be simulated. A nice way of increasing the experience around ordering drinks and herewith stimulate the sales.