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HosPETality | Tail-wagging ideas to pamper four-legged guests

11-8-2025

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On August 26, it’s International Dog Day once again – the perfect moment to share some more fun examples of how the four-legged friends of guests are welcomed in hotels and restaurants. More and more, we see reels showing even large dogs going on holiday, sometimes even flying on planes! Honestly, I can’t imagine taking our office dog Jimmy on a long flight… In this article other examples of HosPETality, like: the Chief Happiness Officer at the Fairmont Tokyo, enjoying a martini, beer or ice cream with your dog, off-leash play areas, a ‘Dog Stick Library’ and more. ^Marjolein

This article follows up on our earlier HosPETality piece from 2022, with more examples of pet-friendly initiatives.

3 minutes read

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Trends we spotted | Week 32

8-8-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Inspiration for restaurant chains? Hard Rock Cafe announced the five finalists for its annual World Burger Tour.
• Spotted at an Instagram reel – A £2 toilet trip in Budapest at – POP&ROLL Art Toilet. Combining art, design and utility!
• The 4-star citizenM Dublin St. Patrick’s hotel recently opened with a chaotic pillow fight, great idea!
• Starting August 12, McDonald’s invites fans in the U.S. on a nostalgic journey to McDonaldland.
• Since the end of July, you can enjoy a special drink at all participating Burger King restaurants in Germany: The Summernades! Drinks topped with cotton candy.
• To celebrate the festive opening of the Efteling Grand Hotel, the Efteling placed the world’s largest ribbon bow on the façade of its new luxury hotel. Guinness World Record!
• This summer, McDonald’s Germany invites guests on a global culinary journey with 22 international menu items from 17 countries. Mit Mecces um die Welt.
• Since August 1st, Postillion Hotels has been serving Plant First: their entire food offering, from lunch and dinner buffets to walking dinners and snacks, now has a plant-based foundation.
• The inspiration for the 2025 Duvel Designer Glass comes from artist Loes van Delft. With her design for the iconic glass, she and Duvel advocate for connection and softness.

Enjoy reading!

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ICE! by the Gaylord Hotels returns for the 2025 Holiday Season

4-8-2025

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This winter, the iconic holiday attraction ICE! by the Gaylord Hotels returns to six U.S. resorts, offering guests a magical walk-through world of hand-carved ice sculptures, live shows, and family-friendly Christmas activities. The event features over 2 million pounds of ice, sculpted into scenes from classic holiday stories by master artisans from Harbin, China.

We wrote about ICE! by Gaylord Hotels back in 2023, but who doesn’t love this iconic holiday tradition? It’s also a great reminder to start planning your own Christmas event. This experience is especially inspiring for smaller hotel or restaurant chains looking to create memorable, guest-attracting holiday moments.

2 minutes read

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Trends we spotted | Week 31

1-8-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Tomorrow (August 2) Pride Amsterdam’ Canal Parade is celebrated. A great beer to enjoy during the Pride and beyond is the IPGAY by Queer Beer. A tropical summer beer with a statement!
• At Lotti’s Bar in The Hoxton hotel in Amsterdam, you can enjoy a glitter brunch during the Pride. And The Jollof Club from August 7 through September offers refined African cuisine by chef Nicolas Aquaa.
• Le Bristol Paris is celebrating their centenary! They unveiled the Eden Suite, a lush 6th-floor sanctuary dedicated to wellness luxury.
• ‘Une collab gourmande’ between Deliveroo × French Bandit’s. Order a meal for yourself and receive a pet toy! A great way to target pet owners? We love the pizza slice and baguette toy!
• Glacerie Enzo & Lily Libre in Paris. Here Lionel Chauvin creates spectacular ice cream flavours – like glace hot dog or glace bouillabaisse. But we love to taste his glace Fraise des bois blanche.
• Immersive restaurant pop-up of ‘Happy Gilmore 2’ in Santa Monica. Subway® sends fans to their Happy Place!
• A great example of a family room! We love the Rocket Room, spotted at the Shangri-La Singapore.
• Center Parcs De Vossemeren is the first location of this brand that unveiled their completely renovated restaurants. A collab with Albron.
• Design hotel brand TRIBE, part of Accor hotels, is expanding rapidly in Europe, with among others a new location in the Netherlands, TRIBE Den Haag Centraal.

Enjoy reading!

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#Fairmontlovesdogs | Paw-fect offerings at the Fairmont Hotels & Resorts

31-7-2025

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To celebrate International Dog Day on August 26, Fairmont Hotels & Resorts, part of Accor, invites guests for heartwarming stays that go far beyond being simply ‘pet-friendly’. With the motto #FairmontLovesDogs, the hotel group celebrates this special day across its global portfolio, but Fairmont offers luxury service and pampering for dogs all year round at its iconic locations. Guests are encouraged to share their encounters with the Canine Ambassadors and pet travel stories using the hashtag #Fairmontlovesdogs.

We personally met the dog from Fairmont Château Whistler back in 2019—such a sweetheart! (Check out the hotel’s new canine ambassador). Just like the sweetheart Bella, the dog of hotel & Michelin-starred restaurant De Bloemenbeek. While the many dogs at Fairmont inspired us to adopt another one ourselves, our office dog Jimmy was already enjoying playtime with Bella during our visit to the hotel and restaurant. This article highlights some great examples of how you can pamper your guests’ four-legged friends: dog-friendly city guides, dog macarons, embroidered doggie bathrobes, and more.

2 minutes read

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Trends we spotted | Week 30

25-7-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Eataly makes its Dutch debut at Schiphol Airport! Enjoy their Italian specialties at Lounge 1.
• For its Summer 2025 menu at the EMEA markets (Europe, Middle East and Africa) Starbucks took inspiration from Treviso, the birthplace of tiramisu. The result? A Tiramisu Cream Cold Foam.
• Another Coffee trend spotted in the US: the Iced Coconut Water Americano.
• Essendi, a leading hotel owner and operator in Europe, announces a strategic partnership with Workplace Pride during Pride Amsterdam 2025. The agreement was signed in their INK Amsterdam hotel.
• KFC’s new marketing campaign features a serious Colonel who ‘would not be happy’ about the brand’s recent market share loss. See how they’re taking on this challenge.
• Lawa blends ‘Mario Kart and Strava’ to make movement fun for teens and brands. Available in the Netherlands and it’s possibly interesting for amusement parks, too.
• Mattel recently launched the first-ever UNO Social Club in Las Vegas—an immersive game night experience combining competition, fun, and social connection. More locations are on the way!
• Spotted on Instagram: ‘unbreakable glasses’ by Djuce Studio. Made from Tritan copolyester and we love the way they look!
• Would you like to play a golf game at your wedding? We’ve also spotted fun mini golf games to enjoy with friends!

Enjoy reading!

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Chipotle launches global ‘album premiere listening party’ with pop star Alex Warren

17-7-2025

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Today, Thursday July 17, Chipotle Mexican Grill is teaming up with singer and Chipotle superfan Alex Warren for a unique global event: an album premiere listening party for his new album You’ll Be Alright, Kid. From 5:00 PM to 8:00 PM local time, the album will be played in nearly 4,000 Chipotle locations across the U.S., Canada, the UK, and France. It’s the first time an artist has ever launched new music in this many restaurants simultaneously. The album will be officially available on all streaming platforms starting July 18.

This album premiere listening party is a unique collaboration between an artist and a restaurant chain! Inspiration for others?

2 minutes read

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The Social Hub supports the trans community with ‘Shout it from our Roof’ Initiative

14-7-2025

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With the launch of its ‘Shout it from our Roof’ initiative, The Social Hub is giving trans people across Europe a platform — literally and figuratively — to show the world who they are. Everyone is welcome to join the Pride event at The Social Hub Amsterdam City on July 30, starting at 6:00 PM, to celebrate.

2 minutes read

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Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya

7-7-2025

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When you’re travelling to the Spanish region of Catalonia this summer and you’re a foodie – check out all 62 Michelin-starred restaurants in the region. Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: ‘Catalonia, the best gastronomy in the world.’

2 minutes read

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Trends we spotted | Week 27

4-7-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
• Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
• Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
• Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
• With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
• Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
• Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
• At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
• Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.

Enjoy reading!

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