Coca Cola focuses on social media
17-2-2010
Coca Cola will focus more on social media. Under the guise of “be where the customer is” Coca Cola Marketing now focuses on Facebook among others. The key is to offer interesting online content, according to Coca Cola. It is supposed to work better than distributing free samples.
A Piagge Ape as winebar
17-2-2010
This moving winebar is part of Vini Del Monde, which does import Italian wines. This unique converted Piagge Ape can is also available for events, celebrations and parties serving the finest wines.
Valentine’s capmaign by Citymarketing Groningen
15-2-2010
Research shows that an overnight stay at a hotel is the most desired Valentine’s gift. The city of Groningen in The Netherlands therefore launched a website where lovers with a webcam can make a message for their partner. After the partner has seen the message, they can book a hotel room in Groningen with one touch on the button.
Meetingspot.nl
12-2-2010
Meeting Spot is the first Dutch demand-driven marketplace to meeting, convention and event venues.
Burger King’s ‘Female Superfan’.
10-2-2010
Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.
Facebook Valentine’s poll
10-2-2010
Four Seasons hotels posted a poll on Facebook where people can vote what would be a truly romantic addition to a romantic stay.
Bar Battle Zandvoort 2010
10-2-2010
In Zandvoort, The Netherlanfs, three restaurants (Laurel & Hardy, The Klikspaan and Fame) initiated the Bar Battle. For 1 week,12 teams take over a bar. The teams are judged on promotion activities, special offers professionalism and skills. There are teams of the police force, de local tourist information office, drivers and other groups.
Wine-burger tasting
8-2-2010
Learn About Wine, a U.S. organization that organizes wine tastings, has a new project. They will organize tastings with different red wines combined with real American hamburgers.
I’ll be lost without you
8-2-2010
Specially for Valentine’s Day TomTom launched a red and white GPS system. With additional locations such as hotels, restaurants and shops, a romantic weekend can’t get any better. Available for € 159.95.
Smokey billboard
4-2-2010
To promote the new grilled hamburger from McDonalds in Puerto Rico, the restaurant used projections and a smoke machine.