Disloyalty card

6-2-2011

Three independent coffee shops in Lincoln, Nebraska have joined forces and created the disloyalty card. It works the same as every other loyalty card, only with this card you can go to the participating independent coffee shops. They want to compete with the big coffee chains and attract visitors to go back to the local coffee shops.

Visit museums via Google

3-2-2011

People can now view the collection of the Rijksmuseum on Google. Through the website, people can view artwork and background information of over 1,000 works of 17 major museums in the world. Next to the Rijksmuseum and the Van Gogh Museum, other museums, like The Museum of Modern Art and the Metropolitan Museum in New York, the Hermitage in St. Petersburg and the palace of Versailles joined.

Guerrilla action by Weber Grill

22-1-2011

Weber had to promote the new serie of grills. The traditional fences all over the city were turned into genuine grills, simply by adding magnetic real size flyers in the shape of steaks, burgers and shish kebabs. On the back: the website! See the pictures here.

Heineken bars on Foursquare

20-1-2011

By checking in at Foursquare in a bar where Heineken beer is tapped, consumers save extra ‘e-points ‘, Heineken’s current loyalty program.

Hot buns and Caribou Coffee

15-1-2011

Advertising agency Colle + McVoy created this bus stop for Caribou Coffee in Minneapolis. To promote the ‘Hot’n Wholesome’ it turned a busshelter into an toasty oven including a real heater.

The most beautiful picture against reality

15-1-2011

Hotel Review Oyster website has found a new way to compare hotels. Photos from the brochure or the website of a hotel are compared with photographs which are made by Oyster during a mystery visit.

Chocolate by Oud Sluis

5-1-2011

The famous chocolate bars that guests recieve on departure from restaurant Oud Sluis, 3 Michelinstars, in the Netherlands,  are now also available at The Chocolate Line in Brussels. Chef Sergio Herman and chocolatier Dominique Persoone have developed a number of new chocolate bars. 

mTrip Travel Guide

4-1-2011

The mTrip Travel Guide is designed to make traveling easy and fun. The app is available for the iPhone and iPad, the guide plans a trip along different attractions, restaurants, bars, etc. based on your personality. The app is partly composed by experts and partly realized by other users.

Fly 2 Miami with KLM and Twitter

27-12-2010

DJs, promoters and other people in the music industry thought it was about time KLM Rpyal Dutch Airlines started offering direct flights to Miami. Therefore, they made a bet with the Twitter team of KLM. When ‘Fly2Miami could get more than 351 passengers via Twitter, KLM would arrange a flight. After five hours the flight on March 21st was already booked. Currently there are already over 450 registrations for the flight to Miami.

Dutch restaurant Iphone app

24-12-2010

The Dutch Restaurantguide “Lekker” introduced an app for all the restaurants listed in their magazine. The app provides an overview of the 500 best restaurants in the Netherlands.

Bezoek horecatrends op