Beer tasting
1-9-2010
As with wine, people who drink beer would alsp like to taste their beer, before ordering a glass or a bottle. In Bierobar beer bar in Melbourne guests have that option. The restaurant also regularly organizes beer and food combination nights.
Like Facbook in real life
28-8-2010
On the three-day event Coca Cola Village in Israel, visitors wear RFID wristbands that are linked to their Facebook account. When they come out of a ride and they liked it the keep the bracelet in front of the ‘Like-box’ which automatically puts the message on Facebook.
Pop-up vegetable market stall
26-8-2010
Willem & Drees sell fruit and vegetables directly from farmers to supermarkets. If they still have fruit or vegetables left they sell them at pop-up fruit stalls. By using a pop-up stall, Willem & Drees want people to get acquainted with products directly from the land. The launch will take place during KunsthalKOOKT on September 9th .
Is it that easy
26-8-2010
During the two day event “ZüriFäscht” in Zurich, Zwitserland, the center of the city is a pedestrian area. McDonald’s has come up with a nice and simple ad.
Noura, Lebanese cuisine
17-8-2010
Lebanese cuisine Noura, this summer guestcuisine in department store Le Printemp. Noura has two delis, two restaurants Gastronomique and 4 Noura Brasseries in Paris.
Potatoes for streetfood?
16-8-2010
According to the Dutch trendwatcher Adjiedj Bakas, potato is making a comeback! The potato fits into the trend of nostalgic-food. Consumers crave for nostalgia as counterpart to turbulent times. Who’s going to hit the streets with the Victorian potato ovens selling (baked) potatoes as street food? We Dutchies are already known for being “The Potato Eaters”.
Red Bull hide and seek
13-8-2010
Red Bull Sugar Free has been available in supermarkets for quiet a while. Now, Red Bull also targets restaurants and other outlets for Red Bull Sugar Free. Red Bull hid a number of 4-packs of Red Bull Sugar Free troughout The Netherlands. If you find one, report it on the website and you can win some nice prizes.
With a little help from your friends
31-7-2010
The 20th of July it was friendship-day in Argentina (Dia del Amigo). For the occasion, Coca-Cola designed a giant vendingmachine. The slot for the coins was placed 2 meters high. This required some help of friends to reach the slot.
QR-billboard by Calvin Klein
22-7-2010
On billboards in New York and Los Angeles Calvin Klein has published large QR-codes. People who pass by the billboard can scan the code with their smartphones and watch the latest ad.
App to fond ice cream parlors
21-7-2010
KHN, the Dutch hotel and restaurant organization, has developed an ice cream parlor-map, which is available as app for iPhone.