Inspiration for Easter

12-3-2012

Cadbury UK designed a giant Easter egg for this upcoming Easter. The egg was placed at The Covent Garden.

Ben & Jerry’s Join Our Core

12-3-2012

Ben & Jerry’s are looking for young entrepreneurs with briliant, sustainable ideas.  With the game ‘Join Our Core’, the best idea wins $ 10,000! The game is called after their new ice-range The Core and the game is played in a few countries.

Baby Cinema

8-3-2012

The smallest cinema in Amsterdam, De Uitkijk on the Prinsengracht,  was dominated last Friday to parents with babies under 1 year old. On tables in the lobby one could find pacifiers and spit cloths hung on the cinema seats. It was the first edition of Baby Bios. The Baby Bios has already been seen  in other countries.

Self-sufficient farm-restaurant-hotel-amusementpark

8-3-2012

Guest speaker at the Battle of the Cheetahs , Oogst 1000 Wonderland is a design for a self-sufficient farm, restaurant, hotel and amusement park for 1,000 people per day. Food for the restaurant comes from the central structure and directly adjacent fields. They combine fun with usefulness. Hotel guests are also the farmers, when you work, you can stay for free. Oogst 1000 does also has the worlds first toilets that are linked to a bio-gas energy system and were you actually get paid € 0.50 per visit.

Virtual supermarket in Sydney

7-3-2012

Supermarket Woolworths turned the walls of Town Hall Station in Sydney into a virtual supermarket. Through the Woolworths app customers can place an order with a choice of over 120 products. Woolworths delivers de order for free at your home. Watch the video!

McDonald’s Paris interactive cube

5-3-2012

McDonalds placed a 5 meter high cube in the centre of Paris. People could shoot and upload pictures, with the funny result that people saw their heads on different bodies. Watch the video!

Talk yourself into a restaurant

5-3-2012

Students in the Netherlands can ask their parents in a funny way out for dinner by sending an e-card of Culinairewinstpakker. The students can eat for free when they bring their parents. At the moment it’s only available for the four biggest student cities Delft, The Hague, Leiden and Rotterdam.

Like a child in the candystore

1-3-2012

A nice example of storytelling! When guests make a reservation at The Fat Duck, the storytelling begins. The ultimate experience of this 3 Michelin star-restaurant. Watch the movie, it is definetly worth it. And if possible, make a reservation and experience it 😉

 

QR-code responsibilty campaign

1-3-2012

‘Get Your Sexy Back’ campaign is started in Singapore that informes the young behave and to drink responsibly. They use posters with QR codes that are attached on the street. The QR code brings curious passengers to the GYSB Facebook page where they can find responsible observations and events.

Pizza company raises books for Colombia

29-2-2012

Books for Colombia was a joint project between the Spanish airline Iberia, social network  ideas4all and Telepizza in Spain. Residents of Madrid could donate books. Telepizza-deliverers carried the books in the empty space in their vehicles to the local Telepizza, from there they were sent via Iberia aircraft to Colombia, where NGO BuenaNota handled the distribution in to 120 libraries and schools throughout the country.

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