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Refreshing summer cocktails | Taste the sun with ‘The Mocktail Club’

23-5-2024

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At ‘The Mocktail Club’, the sisters Kaat and Marie Claessens are ready to take you on a journey full of delicious, non-alcoholic creations. The mocktails, with surprising combinations of fresh fruits, herbs and spices, are perfect for the warm days and warm evenings of the summer season. Join the club and celebrate life without regrets. The ready-to-use mocktails with 100% natural ingredients will get you started. Just shake, serve with ice, garnish and your favorite non-alcoholic beverage is ready in seconds.

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Pink Beach takes glamorous city beach to a new level

23-5-2024

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Since May 15, Pink Beach has opened its terrace on May 15. This glamorous city beach – an initiative of WONDR Amsterdam – involves a pop-up beach bar of no less than 300m2, just one metro stop away from Amsterdam Central Station.

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Grandma McFlurry at McDonald’s USA as a sweet ode to grandmas

21-5-2024

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McDonald’s is the place where lifelong memories are made with grandma. From treating you to an impromptu soft serve to letting you have dessert before dinner – grandmas always know how to make you feel special. And now, it’s her turn. McDonald’s USA is inviting fans to celebrate grandma and recreate some of those cherished moments this summer by treating themselves to a Grandma McFlurry – available starting today, May 21 for a limited time.

We are highlighing special days in our weekly trendmail and thought it would be a promotion for ‘Grandma’s Day’, but it’s not. It’s a limited time Grandma McFlurry for the summer season. A special ‘Grandma’s McFlurry Mobile’ even made stops around New York City. Inspiration: a great way to open the ice cream season! Or celebrate ‘Grandparents Day’!

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Trends we spotted | Week 18

6-5-2024

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Ruby Hotels pioneers 35-hour work week in their hotels;
• A creative way to present charcuterie, a ‘wine glass charcuterie topper’;
• The new plant-based UNLIMEAT Pulled Pork Wrap is now available at all Starbucks locations in Hong Kong;
• The launch of P.F. Chang’s ‘fortune cookie flower bouquet’ for Mother’s Day;
• A new way of having breakfast: teeny tiny croissant cereals.
• Chanel International Beach Experience – created with a touch of AI by ‘My Little Saint Tropez’. We spotted more examples of these kinds of collabs last year!
• Spotted on the Instagram of ‘Friends from Thailand travel Guide’ – Thai street food called Ka-nom Khai Nok Krata, which is Thai Fried Sweet Potato Balls. Looks delicious!
• Last but certainly not least: an extraordinary marketing stunt by a restaurant.

Enjoy reading!

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Managing group menus with Menukiezen.nl | Convenience and flexibility first

3-5-2024

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In the hospitality industry where efficiency and customer satisfaction are essential, the Dutch initiative Menukiezen.nl (MenuChoice) offers a tool for streamlining group menus. Their solution supports restaurants, cafés and caterers in meeting the varying expectations of large groups of guests. Restaurant supply the link with the guest so they can share it with the group of people they invited. For example, a number of restaurants now have 3 to 4 fixed menus in the system. The person organizing the dinner chooses the menu and shares the link with his or her guests. For the restaurant, it’s just the push of a button. It’s similar to a date picker but for menu choices!

2 minutes read

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You Tip, We Tip | Domino’s is tipping customers who tip their delivery drivers

30-4-2024

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Domino’s Pizza Inc. now the largest pizza company in the world, known for its value innovation, is launching ‘You Tip, We Tip’ – a promotion that tips customers who tip their delivery drivers, since April 29. Domino’s is the first quick-service restaurant to tip customers for tipping their delivery drivers.

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Trends we spotted | Week 17

29-4-2024

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Minor Hotels unifies global corporate identity with NH Hotel Group rebranded to Minor Hotels Europe & Americas.
• Nonius Mobile is offering a seamless guest journey from pre-stay to post-stay, now also as web app experience.
• This year, ibis, celebrates its 50th anniversary. Ibis was established in 1974 on three core promises: affordability, innovation and quality. They now have 2,500 locations in 79 countries!
• Original Bored Ape-themed restaurant Bored & Hungry in Long Beach, California has closed. More NFT ventures have either closed or scaled down.
• Authentically Britalian café Britaly is opening May 8 in London, and to indicate what will be served, their bio on Instagram says: ‘Serving carbonara with cream since 2024’.
• There is a new drink on the block: NON. Verjus as base and a variety of fruits and vegetables that may change over the seasons.
• Jumping into a dive pool from the top of a 5 meter climb wall is a thrill. #AquaClimb!
• Rotterdam gets a Bentō Café! We’re very curious, there isn’t much information yet.

Enjoy reading!

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LaundroMatch | Heineken transforms laundromats into 24-hour sports bars

25-4-2024

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Last week, Heineken® turned 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans could tune in to watch the UEFA Champions League. Inspired by the fact that Asia is home to some of the world’s most ”hardcore” football fans – so devoted, they’ll wake up at 3am or 4am to watch UEFA Champions League games live – Heineken® wanted to provide a location for fans to watch UEFA Champions League matches. When most bars are closed and watching alone at home is the only other option, Heineken® created ‘LaundroMatch’.

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Trends we spotted | Week 16

22-4-2024

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• A benefit dinner for ‘Make a Memory’ at Michelin star restaurant EDEN in Valkenswaard, in the south of the Netherlands, on Wednesday May 22^nd.
• Blue Wellness Resorts reaches 5-year milestone. They celebrate this with various offers, also in combination with Fletcher Hotels.
• Fat Phill’s is offering 16 people free burgers for a year for their 5-year anniversary. One person per establishment will stand a chance, read how. The owner, Armin Vahabian, is listed in the Forbes 30 Under 30 Europe.
• Heineken is the official main sponsor for the 10th edition of SAIL 2025.
• During the Milan Design Week, in collaboration with US brand Bodega, Heineken launched ‘The Boring Phone’. Created by Human Mobile Devices. A mobile without social media!
• Paris Baguette has launched a special ad ‘Let’s Paris’ in collaboration with a number of Paris Saint-Germain
• Also spotted in Paris: Disco Burgers. Their burgers look tasty and different!
• A special collaboration that we would like to see in the Netherlands too! Fato a Mano, a pizza chain in London is going to sell the Margherita Sbagliata pizza by ‘World’s Best Pizza Chef’, Franco Pepe.
• A special wellness resort, built within a year with a lot of shared details on the Instagram account of Long Lane. An idea of Harrison Hide.
• Also via Instagram: Espresso Martini flights and ‘smores kits at Concorde Espresso Bar in Wilmington North Carolina. Great idea for a summer terrace!
• Walt Disney Studios in Disneyland Paris gets another name after the expansion with a new immersive area of ‘World of Frozen’: Disney Adventure World.

Enjoy reading!

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Fairfield by Marriott Copenhagen Nordhavn | The beauty of simplicity

16-4-2024

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Fairfield by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, announces its debut in Europe with the opening of Fairfield by Marriott Copenhagen Nordhavn. Situated in Copenhagen’s vibrant North Harbour district, the opening marks a momentous milestone for the trusted brand and its continued global growth. Fairfield by Marriott is the second largest brand within Marriott Bonvoy’s global portfolio with a footprint of over 1.290 open hotels and a healthy pipeline of over 450 properties globally, including 17 additional hotels predicted to open across Europe and the Middle East.

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