Hotel bar I-Dock
14-2-2014
Restaurant, Bar & Marina Terrace I-Dock, located on the ground floor of the new Room Mate Hotel Aitana Amsterdam, opened its doors at February 8. The hotel bar I-Dock is a place where hotel guests and passers-by can enjoy breakfast, lunch, dinner or drinks. The menu is Mediterranean oriented with the concept of small dinners. Guests can taste different dishes or share the small bites with each other. At night the hotel bar transforms into a night club with DJs and live bands. I-Dock is a initiative of business caterer Vitam.
Men Cafe during Home Exhibition
13-2-2014
The ‘Home Exhibition’ in Amsterdam RAI is really a female fair, but each year around 25,000 men visit the event. To do the men a favor, during the event from 15 to 23 Feburary, there will be a Men Café again. Men can drink a beer here, eat some croquettes and there are pool tables. Racing driver Tim Coronel will be present to accompany the men in the café. The visitors can sit in the Dakar buggy of Tim Coronel and take a picture.
Hampshire rubber duck
13-2-2014
“Kwik, kwak, kwek, please come back”. That is the motto of the Hampshire rubber duck. It’s a business gift for special visitors of the hotels and a cool way to give a friendly reminder of your visit. There are various photographers that shoot rubber duckies around the world. Perhaps you’ll see the #HampshireDuck pop-up on social media any time soon..
Hotel The Thief and the Russian Kiss
12-2-2014
The hotel ‘The Thief’ in Tjuvholmen (Norway) welcomed its guests at the first day of the Olympic Games with French kissing hetero and gay couples from different races. The campaign is inspired by a video from Norwegian singer Annie and Norwegian visual artist Bjarne Melgaard and in collaboration with a national LGBT-organization. With the campaign the hotel supports the #principle6 campaign, based on the Olympic values. The video of kissing people is projected in room #410 and visible at street level for two weeks.
Inspiration from NYFW 2014
11-2-2014
We all know that Fashion Weeks are concentrated around fashion shows and after party’s but this year Marc Jacobs took the opportunity to do another type of stunt!
After all the talk of alternative payment methods like Bitcoin recently, he decided to open a pop-up tweetshop, a store where you pay with social media posts, a brilliant idea to promote his fragrance Daisy. In essence this store was more about the experience than the shopping, being located in beautiful bright loft in Soho, the brand organized a set of activities. One was a photo-booth style field of daisies, where you could take daisy #selfies. When uploaded with #MJDaisyChain to Instagram or Twitter you could win great prizes with the messages, such as bags, full bottles of daisy, sunglasses and other gadgets. Other than the daisy-field booth there was also a cart with a coffeemachine and baristas making fresh coffee, ladies who were giving free manicures with Marc Jacobs nail polishes and lot’s of daisy art and daisies. A dj made the atmosphere even a bit more exciting and the “fabulous” NYFW visitors were having a ball. One simple tweet with the hashtag #MJDaisyChain earned you a small daisy roller and for the larger prizes your post had to be chosen. All together, a rather briljant concept and you bet that the # was trending during the opening days! ^Leonie van Spronsen
Valentine’s Day is all about attention
11-2-2014
No red roses, bonbons or discount but attention! That’s what Droste’s attends its guests on with a nice little envelope for your telephone during the Valentine’s dinner.
Pop-up bowling alley in nightclub Trouw
10-2-2014
Since last weekend, you can go bowling in nightclub Trouw in Amsterdam. There are three professional bowling lanes in the basement of Trouw where you can play from February 7 to March 2. Club Lebowski places pop-up bowling alleys at various locations and it took three days to place the bowling alleys at Trouw. During restaurant and club hours guests can throw strikes, spares and gutter balls along with up to six friends. The bowling alleys are open from Tuesday to Saturday for €10,= per hour.
Pinterest for the hospitality industry
7-2-2014
‘Pin’ and ‘Interest’, also known as Pinterest. The social online bulletin board where users can share their images has become a lot more popular in the Netherlands the past year. Currently 1.1 million Dutch use Pinterest, compared with 530,000 users a year ago. Pinterest has extended the functions, so there are more opportunities for the users.
Van Dobben goes to Sochi
5-2-2014
Master croquette maker Piet Brink from ‘Van Dobben’ travels to Sotsji to make croquettes and ‘bitterballs’. He expects to make an average thousand per day that are sold in the ‘Holland Heineken Huis’. It was hard to arrange the paperwork for the import of frozen croquettes, this way the producer bends a problem into an opportunity.
Bidroom alternative booking websites
5-2-2014
Bidroom is a commission free booking website where hotels can offer rooms via a reversed auction. The guest selects a city and a room (3 to 5 stars and choice between single, double of triple) and within 24 hours hotels can make an offer, while the prices of competitors are visible. In the future Mark Bradshaw (CEO), Michael Ros (COO) and Casper Knieriem (CFO) want to generate revenue from advertisements.
