In 2014, 2015 and 2016 Valentine’s Day is celebrated in the weekend. This means that you have three opportunities in a row to use all your Valentine’s weekend ideas! We gathered some fun suggestions for you here.
Starwood Hotels & Resorts guest loyalty program Starwood Preferred Guest advertises on Instagram. It is the first advertising campaign by a travel brand on the social media platform. The campaign runs through February 4 on mobile and desktop devices. The photos used in advertising on Instagram are already published by the brands and promoted within the feed of people who don’t follow them.
The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. The campaign was meant to test the sincerity of their fans. The fans could choose whether they remained loyal to Burger King or would go for a free Big Mac. When the fan chose for the Big Mac, the fan was removed from Facebook. Although the number of Facebook fans significantly decreased, the involvement and interaction with the fine fans increased.
Marriott organized the Travel Brilliant competition in 2013. Recently the hotel chain started developing the winning idea by Anjanna of a healthy vending machine, with for instance olives and dried fruit, in London. The idea is not new, but it’s interesting how a large hotel chain like the Marriott will implement it. The company is focusing more on content marketing around the competition and got a deal with websites like Fast Company, Wired and Mashable to support this.
Bavaria Brouwerij CaféIn the centre of Lieshout you will find the Bavaria Brewery café. Experience genuine hospitality in the Dutch area of Brabant in a contemporary atmosphere. You can drop by here for a delicious lunch, dinner and drinks. They also have a number of rooms, each with their own character, offering countless possibilities for a meeting, conference or presentation, among other things. More in the party mood? A birthday, anniversary or staff party, everything is possible. They also offer all kinds of arrangements such as motorised activities, (beer) games, workshops, tastings and guided tours. They also offer a Bavaria Brewery Tour for larger and smaller groups. Prefer something tailor-made? Then they will be happy to help you put together a tailor-made programme, of course with the conviviality known in this region. For more information on the packages and the restaurant, check out their website.
Sofitel Luxury Hotels organizes a design contest in collaboration with the Wallpaper magazine. Designers, artists and students worldwide can submit their bed design inspired by MyBed (the Sofitel bed concept). The winning design will be displayed in the lobby of Sofitel München Bayerpost and the winner gets a free night at a Sofitel Hotel.
During the Winter Olympics in Sochi, fans can send their favorite athlete a personal message. Via the site ‘Cheers to Sochi’ or Twitter #cheerstosochi messages can be sent and McDonald’s will deliver them to the athletes in a special way. McDonald’s ensures that the messages are projected on a screen in the Olympic Village and athletes can print their favorite posts on a wrist-ribbon and respond to their fans through Twitter.
Flanders promotes it’s talented kitchen abroad. During the Madrid Fusion 27-29 January Flanders is guest region and chef Thomas Locus promotes the talented Flemish chefs in Spain as one of the ‘Jong Keukengeweld‘ chefs. He designed a special menu for The Westin Palace in Madrid, the best way to experience this region is through ‘The good taste of Flanders’ the coming two weeks.
The tourist marketing plan for promotion and development of the Flemish eating and drinking culture will be presented on 24 February.
It’s all about creating the best hotel experience! Article by Julia Soldic.
Any Hospitality Organization wants to be the best – the winner, if you will. This goal has led the Hospitality Industry searching for the ultimate solution to fight competition. The question remains: “What is the most significant measurement tool in fighting competition?” The answer is often: customer satisfaction. lees verder
In the Jan Evertsenstraat in Amsterdam citizens joined forces to make the shopping street more vivid with pop-up stores. The latest achievement is the ‘Geef om de Jan Eef’ pop-up store where 22 entrepreneurs and artists host a 400m2 shop together. Doing this, they can be part-time entrepreneur and can run the shop in shifts. The product range includes goat-wool t-shirts, art, vegan wines, fashion, bikes (of course, it’s Amsterdam) and there is also a coffee corner by ‘Cup of Jo’. The combination of the various concepts enhances the reach of the shop and makes it a vivid meeting place for creatives from the area. The pop-up shops make the neighbourhood more interesting for other entrepreneurs. The street becomes a place where startups can develop in a steady pace and perhaps open a permanent shop in the future.
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
In 2014, 2015 and 2016 Valentine’s Day is celebrated in the weekend. This means that you have three opportunities in a row to use all your Valentine’s weekend ideas! We gathered some fun suggestions for you here.
Starwood Hotels & Resorts guest loyalty program Starwood Preferred Guest advertises on Instagram. It is the first advertising campaign by a travel brand on the social media platform. The campaign runs through February 4 on mobile and desktop devices. The photos used in advertising on Instagram are already published by the brands and promoted within the feed of people who don’t follow them.
The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. The campaign was meant to test the sincerity of their fans. The fans could choose whether they remained loyal to Burger King or would go for a free Big Mac. When the fan chose for the Big Mac, the fan was removed from Facebook. Although the number of Facebook fans significantly decreased, the involvement and interaction with the fine fans increased.
Marriott organized the Travel Brilliant competition in 2013. Recently the hotel chain started developing the winning idea by Anjanna of a healthy vending machine, with for instance olives and dried fruit, in London. The idea is not new, but it’s interesting how a large hotel chain like the Marriott will implement it. The company is focusing more on content marketing around the competition and got a deal with websites like Fast Company, Wired and Mashable to support this.
In the centre of Lieshout you will find the Bavaria Brewery café. Experience genuine hospitality in the Dutch area of Brabant in a contemporary atmosphere. You can drop by here for a delicious lunch, dinner and drinks. They also have a number of rooms, each with their own character, offering countless possibilities for a meeting, conference or presentation, among other things. More in the party mood? A birthday, anniversary or staff party, everything is possible. They also offer all kinds of arrangements such as motorised activities, (beer) games, workshops, tastings and guided tours. They also offer a Bavaria Brewery Tour for larger and smaller groups. Prefer something tailor-made? Then they will be happy to help you put together a tailor-made programme, of course with the conviviality known in this region. For more information on the packages and the restaurant, check out their website.
Sofitel Luxury Hotels organizes a design contest in collaboration with the Wallpaper magazine. Designers, artists and students worldwide can submit their bed design inspired by MyBed (the Sofitel bed concept). The winning design will be displayed in the lobby of Sofitel München Bayerpost and the winner gets a free night at a Sofitel Hotel.
During the Winter Olympics in Sochi, fans can send their favorite athlete a personal message. Via the site ‘Cheers to Sochi’ or Twitter #cheerstosochi messages can be sent and McDonald’s will deliver them to the athletes in a special way. McDonald’s ensures that the messages are projected on a screen in the Olympic Village and athletes can print their favorite posts on a wrist-ribbon and respond to their fans through Twitter.
Flanders promotes it’s talented kitchen abroad. During the Madrid Fusion 27-29 January Flanders is guest region and chef Thomas Locus promotes the talented Flemish chefs in Spain as one of the ‘Jong Keukengeweld‘ chefs. He designed a special menu for The Westin Palace in Madrid, the best way to experience this region is through ‘The good taste of Flanders’ the coming two weeks.
The tourist marketing plan for promotion and development of the Flemish eating and drinking culture will be presented on 24 February.
It’s all about creating the best hotel experience! Article by Julia Soldic.
Any Hospitality Organization wants to be the best – the winner, if you will. This goal has led the Hospitality Industry searching for the ultimate solution to fight competition. The question remains: “What is the most significant measurement tool in fighting competition?” The answer is often: customer satisfaction.
In the Jan Evertsenstraat in Amsterdam citizens joined forces to make the shopping street more vivid with pop-up stores. The latest achievement is the ‘Geef om de Jan Eef’ pop-up store where 22 entrepreneurs and artists host a 400m2 shop together. Doing this, they can be part-time entrepreneur and can run the shop in shifts. The product range includes goat-wool t-shirts, art, vegan wines, fashion, bikes (of course, it’s Amsterdam) and there is also a coffee corner by ‘Cup of Jo’. The combination of the various concepts enhances the reach of the shop and makes it a vivid meeting place for creatives from the area. The pop-up shops make the neighbourhood more interesting for other entrepreneurs. The street becomes a place where startups can develop in a steady pace and perhaps open a permanent shop in the future.
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