Dutch Cuisine
17-1-2014
On Monday, January 13th the ‘Dutch Cuisine’ was officially presented. This movement represents the Dutch cooking with a kitchen of 80% vegetables and 20% animal. The ‘Dutch Cuisine’ is a kitchen that continuously renews, the platform provides the ‘Dutch Cuisine’ with a stage and face. The movement makes the chefs and consumers aware of the edible world around us where unexpected combinations originate from regional ingredients. ‘Dutch Cuisine’ stands for creativity, free thinking, obstinacy, pragmatism and simplicity: less is more. Chef cooks like Niven Kunz, Hans Everse, Luc Kusters and Albert Kooy are already connected with the movement.
Ad that can only be seen by night
17-1-2014
This ad from McDonald’s in a bus shelter in Sydney is only fully displayed when it is dark. During the day it seems like it lacks the half of the famous ‘M’ , but as soon as it gets dark the entire ‘M’ appears in the reflection of the glass. This ad is part of the new campaign by McDonald’s to announce that the fast food chain is open all night.
PeekInToo
15-1-2014
Curious about someone else’s life? With PeekInToo you can look through the eyes of other users for 12 seconds. Select the user based on location to catch a glimpse of a sold out concert for instance or see if the party at your local disco has started already. Facebook and Twitter had a direct influence on spreading the ‘places to be’, this app allows you to have a realtime peek in a café of club. See the video.
Bavaria Beer Scepter
14-1-2014
Bavaria has made the ‘Bavaria Beer Scepter’ especially for carnival. The scepter has lights and a cup holder for beer on top. There is a storage area in the bottom to put money in. When you buy two sixpacks Bavaria you will get scepter in all supermarkets in Limburg and Brabant. In the new single ‘Drink as a prince‘ of the Dutch artists Gebroeders Ko and La Bamba you will give a sneak preview of the scepter.
Wine cellar Graham’s 1890 Lodge
10-1-2014
Graham’s 1890 Lodge, located in Portugal in Vila Nova de Gaia, was reopened after a renovation in March 2013. This stylish nearly 200 year old wine cellar was renovated by P06-Nuno Gusmão with the idea to create a timeless and total concept were it looks like some objects and spaces were already there from the beginning. History and modern are combined and the use of wood the wine cellar gives a quiet and clean look. Not only casks of Port are aged at the lodge but it is also a visitor center where you can see thousands port barrels, cellars and you can taste different types of port. The restaurant VINUM Restaurant & Wine Bar serves traditional Portuguese dishes with an international twist and because of a huge glass wall it looks like you sit between the vessels with port.
Start organic campaign
10-1-2014
Giovanni van Bronckhorst will kickoff the national campaign ‘Start organic’ on Monday, January 13. The campaign has been running since January 2 to January19 and stimulates people to buy healthy, natural and organic food. For each biological product bought, people get a sticker and with a full card (7 stickers) they can win various prizes such as a weekend in an organic Bed and Breakfast. For each full card sent, the organic sector will give ten pieces of fresh organic fruit, vegetables or potatoes to the children of the Giovanni van Bronckhorst Foundation.
Sushi with weed
9-1-2014
To celebrate the legalization of recreational marijuana in Colorado, the mini sushi chain ‘Hapa Sushi’ has introduced a special weed-food pairing menu to show guests that weed goes well with sushi. Sashimi that is normally served with wasabi is now served with a platinum cookie made of marijuana. In 2009 the sushi restaurant and TDA Boulder made a campaign to encourage smokers to come eat sushi to satisfy their munchies.
Opening eighth Four Seasons hotel in China
7-1-2014
Between the 74th and 98th floor of the Guangzhou IFC building in China the Four Seasons Hotel Guangzhou opened with 344 luxe rooms. It is the eighth hotel by Four Seasons in China, were this number stands for prosperity and wealth. The presidential suite on the 97th floor has a stunning 336m2 living area. See the video for an impression.
Dance more Drink slow with Armin van Buuren
6-1-2014
In 2006 Heineken launched the campaign ‘Enjoy Heineken Responsibly’ for responsible drinking. Today Heineken launched the ‘Dance more drink slow’ campaign as part of ‘Enjoy Heineken Responsibly’. The famous Dutch DJ Armin van Buuren wrote the track ‘Save My Night’ for the campaign and is the ambassador and protagonist in the video above. The importance of the campaign is to show responsible drinking in an inspiring way. The video will be showed in all countries where Heineken is sold.
Open happiness with Coca Cola
6-1-2014
Coca Cola stands for ‘Open Happiness’ and there is no better time to open happiness than Christmas. But first you need something to wrap a gift with and therefore Coca Cola placed billboards with free wrapping paper in various shopping centers in Belgium during December. Coca Cola and the Belgium creative agency Duval Guillaume have developed the billboard together with Clear Channel.
