A great way to celebrate Ruinart
18-6-2014
Exactly 250 years ago The House of Ruinart created the world’s first Rosé champagne. The House of Ruinart celebrates this anniversary with a ‘Ruinart Rosé Salon 1764 pop-up bar’ at The Goring Hotel in London. The private gardens of the historic hotel are the scenery for the dedicated pop-up bar. From mid June until 3 July, the guests of the Goring Hotel and Ruinart are transported back to the time the first Rosé champagne was created. Nice way to celebrate an anniversary and we know a couple of places in the Netherlands with sceneries perfect for a pop-up bar of my favorite champagne as well ;-). ^Marjolein van Spronsen
A summer camp for adults
18-6-2014
Active summer camps are mostly organized for children. For the adults who prefer an active holiday as well; the ‘Jackson hole run camp’ is a great example where an hotel and a sport coach work together to organize an active summercamp for adults. Hotel Terra and the Teton Mountain Lodge are hosting a multiday camp in the heart of the Mountains of Jackson Hole, Teton Village, Wyoming, with running coach Eric Orton for experienced runners who are looking for a challenge.
The oPhone makes you smell your pictures messages
16-6-2014
Imagine all the possibilities if you can ad smell to your posts as restaurant. That’s mouthwatering marketing! This seems possible with the oPhone. Watch the video to get some idea of the possibilities. All though we think that it will take a couple of years before we all can use this feature as standard ;-).
Orange cake as personal encouragement
15-6-2014
Hotel Theater Figi just made an orange cake for Parthen meeting service. Some hope that the Dutch team makes in to the quarterfinals of the EC!
Jopen Stephenson beer by Vomar
12-6-2014
To celebrate the opening of the renewed Vomar Supermarket the Haarlem based Jopen brewery created a special limited edition beer: Jopen Stephenson Beer. The Jopen Stephenson Beer is a blond beer with a refreshing taste and fruity hints from oranges. The beer resembles white beer a bit, contains wheat and oats and has a mild ‘hoppy’ (IPA, India Pale Ale) aftertaste. A wonderfull initiative where a supermarket creates a piece of local pride with a tasty beer, in my opinion more retailers should do this! ^ArmandSol
Profit from your fans and followers
11-6-2014
A new kind of booking site, Hotelied, offers luxury hotels the opportunity to target discounts towards influential travelers with a large social media influence. Hotels probably hope that by offering these deals, the discounts will be outweighed by the exposure and publicity. I am quite sure it’s been done already between bloggers and hotels. Some bloggers are quite clear in their communication about these deals. But now we have the website Hotelied where travelers have to create a profile and link to their Facebook, Twitter or Linkedin. For people with a lot of fans or followers a great opportunity to gain some profit. But on the other hand, could this mean that the social media becomes less social? It seems that hotels can kind of buy ‘good reviews’ from influential travelers. Am I too suspicious and could we consider this as a win-win situation for the hotels, the booking site and the travelers? And assume that all those fans and followers will be able to read between the lines, what do you think? ^Marjolein van Spronsen
Warsteiner NightGolf Challenge
9-6-2014
The German premium beer Warsteiner transformed the Amsterdam Forest (Amsterdamse Bos) last June 7 to a golf course with a ‘par-3 course’ specially designed for the occasion. LED lighting and striking ‘glow-in-the-dark‘ golf balls guiding the players along the golf course in an exceptional setting that was made up of temporary tee boxes and greens. As the sun went down, the game started (at 23:00 hour) and the last ball found the hole at 02:00 hour. As sponsor of the KLM Open and as official sponsor of the European PGA Tour, the top European golf competition, Warsteiner wants to help golf to a wider audiences.
Novotel Amsterdam City made in LEGO
6-6-2014
The Novotel Amsterdam City was replicated in LEGO. It took more than 30 days and 5.000 stones to build the construction, it was revealed on 11 June. The mini building was constructed to promote the exhibition ‘The Art of the Brick’ at Amsterdam EXPO.
Minitiature Time Square in a mall in Moscow
5-6-2014
Philips recreated a minitiature Times Square in Moscow’s new shopping and entertainment mall, Vegas Crocus City. Philips, global leader in LED, worked on the design, installation and the technical launch. The LED lighting, light panels and HD-screens create the atmosphere of the center. Video content, animations and images can be displayed in HD quality on the screens. Watch the video for the result.
Pinkpop festival of NIX
5-6-2014
To archieve more attention for the laws that prevent under age drinking, Pinkpop organizer Jan Smeets communicates in various ways that the festival will provide no sigarettes nor alcohol to minors. The festival offered various alternatives, Happy Drinks was one of them.
