The Social Hub supports the trans community with ‘Shout it from our Roof’ Initiative
14-7-2025
With the launch of its ‘Shout it from our Roof’ initiative, The Social Hub is giving trans people across Europe a platform — literally and figuratively — to show the world who they are. Everyone is welcome to join the Pride event at The Social Hub Amsterdam City on July 30, starting at 6:00 PM, to celebrate.
2 minutes read
Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya
7-7-2025
When you’re travelling to the Spanish region of Catalonia this summer and you’re a foodie – check out all 62 Michelin-starred restaurants in the region. Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: ‘Catalonia, the best gastronomy in the world.’
2 minutes read
Trends we spotted | Week 27
4-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
- Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
- Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
- Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
- With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
- Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
- Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
- At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
- Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.
Enjoy reading!
Poké Perfect launches limited edition Kesbeke Bowl
3-7-2025
As of today, July 3, the new Kesbeke Bowl is available for a limited time at all Poké Perfect locations. This special is the result of a flavourful collaboration with Kesbeke, where pickles take center stage rather than serving as a mere side.
2 minutes read
Trends we spotted | Week 26
27-6-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Spotted on Instagram: a bitterballen claw machine! Our ‘bitterballen’ would probably be cold by the time we manage to grab one.😉 Found at DUS in Utrecht.
- Also spotted on Instagram: a fun way to serve ice cream – Zoo Ice Cream by BoBa in Barcelona!
- Also via Instagram: the Tuna Fight Club – a spectacular dining experience at Notting Hill Fish + Meat Shop.
- Accor Netherlands has been named the official hotel partner of WorldPride 2026 in Amsterdam, taking place from July 25 to August 8, 2025.
- LuminAir, the bar above Amsterdam launches The Menu of Colors, a new cocktail menu inspired by prismatic colors. Artist Lynn Spoor created a matching artwork.
- Starting July 1, fans in the U.S. can take home a tiny piece of McDonald’s with one of 21 mini toys from the Lil McDonald’s Happy Meal.
- J Hotel Shanghai Tower is located at the top of China’s tallest skyscraper and the third-highest in the world.
- The Ruby Group will open its first Greek hotel in 2027, right in the heart of Athens, near Omonia Square.
- Redbrick is known for its iconic Safety Sneakers: sturdy work shoes with the look of casual sneakers. A completely renewed collection is now available.
Enjoy reading!
Trends we spotted | Week 25
23-6-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- INK Hotel Amsterdam is turning pink for the tenth time during Pride Amsterdam. This anniversary edition is titled ‘Ten Years of Reflection’. From July 24 through August 3, 2025, it’s called the PINK Hotel.
- Distillers Hotel will bring new life to historic Schiedam distillery. Scheduled to open in 2026.
- Last week Frittenwerk opened their first store in Münich, it’s their 45th store in Germany.
- KYU NYC, a full-service restaurant, is aiming to shake up the New York City lunch scene with the launch of KYU Grab & Go, pick-up point: the window.
- Another window opened in NYC: Buchette del Vino, the city’s first ‘Florentine Wine Window’.
- We came across ‘The World’s First Sky Beach Club’ on Instagram. The location of the Tribe Sky Beach Club? Emsphere Mall in Bangkok, Thailand.
- Inspiration for beach clubs: a Low Tide Golf Game. Looks like fun!
- A great example of a fun little gesture of hospitality: the VIP #DogPerrignon service from SiSo Beach Mallorca.
- The CuliQuiz Top 100 is a nationwide audience award created for and by the Dutch hospitality industry. Applications are open now and the winners will be announced during Gastvrij Rotterdam. Created together with the Week of Hospitality.
- An event by Hospitality Pact marked the official launch of the new platform Discover Hospitality — the central hub of a national digital campaign designed to inspire young adults to pursue a career in hospitality in the Netherlands.
Enjoy reading!
Doppio celebrates the start of summer with free caffè freddo on the longest day of the year
20-6-2025
While the sun has already made many appearances, summer only officially begins on Saturday, June 21, the longest day of the year. With over sixteen hours of daylight, it’s the perfect time to kick off the summer season. Doppio Espresso is marking the occasion in true Italian style by treating guests to a free iced coffee: a refreshing caffè freddo, made just like in Italy. From 2:00 PM to 4:00 PM, all Doppio locations in the Netherlands will offer a free cool coffee moment.
The weather forecast is really Italian —so we think they can expect long lines!
1 minute read
‘Camp Unwritten’ | Glamping meets storytelling by World of Hyatt
19-6-2025
This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure that invites guests to become the main character of their own summer tale. Think cozy fireside reads, luxury tents, wide-open skies, and exclusive access to bestselling authors – all in breathtaking, off-the-grid settings.
2 minutes read
Spotlighting wellness on Global Wellness Day | Best practices from leading brands
13-6-2025
Wellness tourism is booming, with more and more people seeking treatments that help them feel healthier, look better, and live well—both physically and mentally. Tomorrow, June 14th, marks Global Wellness Day, and it’s the perfect opportunity for destinations and hospitality brands to shine a light on their wellness offerings.
These examples show how destinations and hotel brands can use Global Wellness Day 2026 as a platform to promote meaningful, holistic wellness experiences.
2 minutes read
Trends we spotted | Week 24
13-6-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- This weekend in New York City for the fans of the HBO MAX series ‘And just like that…”: a ‘Hot Fellas’ Bakery pop-up.
- An Instagram reel by 60 Seconds to Napoli about their ‘Pasta in a pizza bowl’.
- Celebrating 750 years of Amsterdam at Amsterdam Breakfast on 21 June. An initiative by Ron Gastrobar and Cees Holtkamp.
- Nobu Hospitality is expanding in Poland with the upcoming Nobu Hotel, Restaurant, and Residences in Kraków, located near the city’s historic Old Town.
- Carvel® Ice Cream, kicks off summer with the first-ever soft serve–dispensing billboard in NYC’s West Village on June 18.
- Chipotle is celebrating fans with a limited-edition collection of 13 temporary tattoos inspired by iconic brand elements, today on June 13.
- Marriott International’s Luxury Group brings back the Luxury Dining Series across Asia Pacific from July to September, featuring culinary events at seven top hotels.
- Pret A Manger is launching a new shop format that features a more spacious, family-friendly environment with made-to-order food and drink service suited to longer, more relaxed visits.
- Albron announced the successful completion of its acquisition of industry peer Hutten. Recently the new name of the new organization was unveiled: Hai – Hutten Albron Impactmakers.
Enjoy reading!
Activist Pride at The Social Hub event on 30 July marks start of campaign for visibility and support
Charlie MacGregor - founder and CEO of The Social Hub
he Social Hub's Better Society Academy in Wenen with among others Alok
