Although an old-fashioned dessert Baked Alaska remains delicious and we don’t understand why it isn’t served more often! Steakhouse Harbour Sixty in Toronto serves it with all the right ingredients and at the table! At all the tables they served it while we were there, it looked like a small party!
This summer Japan’s legendary beer, Sapporo, has created urban spectacles in Vancouver, Toronto and Montreal that let participants transform their shadows into giant legendary Japanese characters including a sumo wrestler, a geisha and a samurai. We saw people standing in line to performe in the act and put the commercial on their facebook!
BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
Illuminated walls to completely transform a space. Philips has announced a new product on the market, namely luminous fabric. The product is made in partnership with the Danish Kvadrat Soft Cells, a company specializing in sound absorbing panels. The durable panels are based on an innovative and patented aluminum frame with an invisible energy mechanism, that stretches the fabric perfectly smooth. The panels are integrated with LEDs and can be connected to an audio system to change color to the beat of the music. Look at the movie to learn more.
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
There are a few people that have the skills and craft to make traditional ‘weckpotjes’, canned vegetables of fruits conserved by vacuum and sweet or sour. The fanatic people of ‘Picnic in the Park’ are one of those few. They describe themselfs as “energetic dreamers with a passion for canning who work on the set up of a small scale canning company to make products that combine the tastes of the old days with now”. Their products have names like ‘Bright Pickle Banner’, ‘Picallilli circus’, ‘Route du Soleil’ and ‘Ooops onion by the way’.
For the real handyman, if he is in charge of the to BBQ. Three varieties, mayonaise, kitchup and mosterdtix.
The first European Sample Central store is set to open in Budapest, Hungary. Operating in a similar way to Sample Lab (Japan), the new store allows its members to try out a range of products and services for free. The products can be taken home or at the store. The only “payment” that’s required is to complete online surveys regarding the tried products, providing valuable feedback to manufacturers.
This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure read more
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
Although an old-fashioned dessert Baked Alaska remains delicious and we don’t understand why it isn’t served more often! Steakhouse Harbour Sixty in Toronto serves it with all the right ingredients and at the table! At all the tables they served it while we were there, it looked like a small party!
This summer Japan’s legendary beer, Sapporo, has created urban spectacles in Vancouver, Toronto and Montreal that let participants transform their shadows into giant legendary Japanese characters including a sumo wrestler, a geisha and a samurai. We saw people standing in line to performe in the act and put the commercial on their facebook!
BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
Illuminated walls to completely transform a space. Philips has announced a new product on the market, namely luminous fabric. The product is made in partnership with the Danish Kvadrat Soft Cells, a company specializing in sound absorbing panels. The durable panels are based on an innovative and patented aluminum frame with an invisible energy mechanism, that stretches the fabric perfectly smooth. The panels are integrated with LEDs and can be connected to an audio system to change color to the beat of the music. Look at the movie to learn more.
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
There are a few people that have the skills and craft to make traditional ‘weckpotjes’, canned vegetables of fruits conserved by vacuum and sweet or sour. The fanatic people of ‘Picnic in the Park’ are one of those few. They describe themselfs as “energetic dreamers with a passion for canning who work on the set up of a small scale canning company to make products that combine the tastes of the old days with now”. Their products have names like ‘Bright Pickle Banner’, ‘Picallilli circus’, ‘Route du Soleil’ and ‘Ooops onion by the way’.
For the real handyman, if he is in charge of the to BBQ. Three varieties, mayonaise, kitchup and mosterdtix.
The first European Sample Central store is set to open in Budapest, Hungary. Operating in a similar way to Sample Lab (Japan), the new store allows its members to try out a range of products and services for free. The products can be taken home or at the store. The only “payment” that’s required is to complete online surveys regarding the tried products, providing valuable feedback to manufacturers.
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