Trends we spotted | Week 30
25-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Eataly makes its Dutch debut at Schiphol Airport! Enjoy their Italian specialties at Lounge 1.
- For its Summer 2025 menu at the EMEA markets (Europe, Middle East and Africa) Starbucks took inspiration from Treviso, the birthplace of tiramisu. The result? A Tiramisu Cream Cold Foam.
- Another Coffee trend spotted in the US: the Iced Coconut Water Americano.
- Essendi, a leading hotel owner and operator in Europe, announces a strategic partnership with Workplace Pride during Pride Amsterdam 2025. The agreement was signed in their INK Amsterdam hotel.
- KFC’s new marketing campaign features a serious Colonel who ‘would not be happy’ about the brand’s recent market share loss. See how they’re taking on this challenge.
- Lawa blends ‘Mario Kart and Strava’ to make movement fun for teens and brands. Available in the Netherlands and it’s possibly interesting for amusement parks, too.
- Mattel recently launched the first-ever UNO Social Club in Las Vegas—an immersive game night experience combining competition, fun, and social connection. More locations are on the way!
- Spotted on Instagram: ‘unbreakable glasses’ by Djuce Studio. Made from Tritan copolyester and we love the way they look!
- Would you like to play a golf game at your wedding? We’ve also spotted fun mini golf games to enjoy with friends!
Enjoy reading!
Stayokay Eindhoven adds pods and family rooms after renovation
24-7-2025
Stayokay Eindhoven has recently completed an extensive renovation, which includes the addition of innovative pods to its room offering. Located in a former Philips factory on the vibrant Strijp-S site, the hostel now presents itself as a fresh and accessible accommodation option for a wide range of travellers. Both the rooms and common areas have been updated while preserving the characteristic charm of the historic building.
2 minutes read
De Lola | The new pod hotel in The Hague’s ‘De Haagse Bluf’
17-7-2025
As of July 16, 2025, you can experience a new way to stay in The Hague. De Lola Podshotel has opened in ‘De Haagse Bluf’ – the very first true pod hotel in The Hague and the Netherlands. No standard rooms here, but cozy sleep pods: compact, stacked cocoons with everything you need for a comfortable stay right in the city center. De Lola brings the smart and efficient sleep concept, already popular in global cities like Tokyo, New York and London, to the Netherlands. The hotel features 62 pods accommodating up to 70 guests, and a contemporary food concept and a stylish retro 70s-inspired lobby.
2 minutes read
Chipotle launches global ‘album premiere listening party’ with pop star Alex Warren
17-7-2025
Today, Thursday July 17, Chipotle Mexican Grill is teaming up with singer and Chipotle superfan Alex Warren for a unique global event: an album premiere listening party for his new album You’ll Be Alright, Kid. From 5:00 PM to 8:00 PM local time, the album will be played in nearly 4,000 Chipotle locations across the U.S., Canada, the UK, and France. It’s the first time an artist has ever launched new music in this many restaurants simultaneously. The album will be officially available on all streaming platforms starting July 18.
This album premiere listening party is a unique collaboration between an artist and a restaurant chain! Inspiration for others?
2 minutes read
Tompoesje brings a cult classic to the party scene
15-7-2025
A tompouce is a traditional Dutch pastry you’ll find at nearly every bakery in the Netherlands. Some eat it layer by layer, others squash it flat—everyone has their own way of enjoying it. But for those who’d rather toast than tinker, there’s now an alternative: Tompoesje, a shot that captures the familiar flavor of vanilla and puff pastry in liquid form. Tip from the makers: serve it ice-cold for the best experience.
1 minute read
The Social Hub supports the trans community with ‘Shout it from our Roof’ Initiative
14-7-2025
With the launch of its ‘Shout it from our Roof’ initiative, The Social Hub is giving trans people across Europe a platform — literally and figuratively — to show the world who they are. Everyone is welcome to join the Pride event at The Social Hub Amsterdam City on July 30, starting at 6:00 PM, to celebrate.
2 minutes read
ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
11-7-2025
Last month, ProVeg International released Future Plates, a new catering guide designed to help large-scale events offer more plant-based food options. Launched during the UN’s climate conference in Bonn, the guide includes best practices, inspiring case studies, and flavourful recipes like jackfruit tuna salad, shepherd’s pie, chickpea curry, French bean casserole, and more.
2 minutes read
Celebrate National French Fry Day with the latest snacking trend | Fry Bags
11-7-2025
In our weekly trend letters, we always highlight upcoming national and international food-related days, listed a few weeks in advance. You can subscribe here. Today, July 11, it’s National French Fry Day, and we’ve spotted great inspiration for snack bars and fries brands: Fry Bags. In short: Fries + Spices = Shake, Rip, and Dig In. Sounds like a trend we can also appreciate in the Netherlands!
1 minute read
New Summer Drinks | Will we also go for a Sarti Spritz, a Matchatini or a Spicy Sauvy B?
8-7-2025
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and white wine remain favourites. Still, we’re seeing some new developments, both here in the Netherlands and around the world. Hard seltzers have firmly established themselves here in the Netherlands, especially at festivals, and alcohol-free beer is becoming increasingly popular. We’re curious whether summer drinks like the Sarti Spritz, the Matchatini, Osan Drinks, Established, and wines such as Kaiken Disobedience from Argentina will become more common. We do have our doubts about the Spicy Sauvy B, but luckily, the choice is yours!
3 minutes read
Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya
7-7-2025
When you’re travelling to the Spanish region of Catalonia this summer and you’re a foodie – check out all 62 Michelin-starred restaurants in the region. Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: ‘Catalonia, the best gastronomy in the world.’
2 minutes read
New marketing campaign by KFC
Mattel debuted UNO® Social Clubs | Turning the classic card game into the ultimate night out
Partnership with Workplace Pride marks a key milestone in Essendi's ESG journey
Starbucks introduced Tiramisu Cream Cold Foam for this summer in select countries
Eataly opened on Schiphol Airport
Eataly opened on Schiphol Airport
