The Six Friends Theory by Mercure

16-1-2015

The six-degrees-of-separation theory claims that everyone on this planet is connected with each other by a maximum of six people. Mercure hotels introduced a worldwide digital campaign: ‘The Six Friends Theory’ and is looking for the perfect candidate to test the theory. From 20 January till 20 February the perfect candidate can apply through a worldwide selection process.

Purpose

The purpose of the campaign is to select a candidate from somewhere over the world, then let him/her meet an Aboriginal of the Bundjalung tribe and prove that they are only six links away from each other. They don’t know each other but they will get together via friends and friends of friends whom connect them.

Participation

From 20 January adventurers are invited to post a video of themselves on the Facebook page of Mercure. In the video they have to tell who they are, what talents they have, what their motivations and passions are and why they are the best friend of the world in just one minute. A video can be posted till 20 February.
The 50 videos with the most likes are directly going to the finals. A jury that consists out of six people including Jean-François Julian (a Movie Director) and Isabelle Musnik (Editor-in-Chief of INfluencia) will select the winner in a final interview. The selection takes place between 20 January and 10 February 2015 and the results will be announced between 17 and 24 February.

The Six Friends Theory

The first prize of the campaign is a trip around the world with stays at several Mercure hotels. The winner will be on his way for seven weeks from the beginning of March. ‘The Six Friends Theory’ exists out of six meetings, six destinations and six Mercure hotels worldwide. At each destination the winner will hear where he is going to find the next friend. These friends will give him a local experience and guide him to the next assignment towards the Aboriginal.
The winner will be on his way together with a film crew, directed by Jean-François Julian. It is his job to capture all the meetings and experiences of the winner.
There are also different rewards for the other 49 candidates from the finals like overnight stays at Mercure hotels and Samsung tablets.

Book a room for a few hours

7-1-2015

When booking a room in The Netherlands online, Dutch hotels are often limited to a standard rate for one night. It’s hardly impossible to book a room for a few hours.

Minimum stay

There are website that gave it a try, such as ‘Day-Use Hotels‘ which we wrote about in 2012. That website is in the Netherlands still limited to Hotel & Spa Savarin and offers a minimum stay of five hours. The website of between9and5.com gives a little more options for a room, although even there fixed time frames apply with a minimum of five hours. It’s still not possible to book a room for a few hours.

Expanding time windows

With an emerging international 24-hour economy, arrival and departure times are no longer as set as they used to be. If guests themselves could indicate during which time they wish to use the room, hotels would get the maximum out of their available rooms.

Capsules in Asia

Singapore, Japan and Hong Kong are more familiar with booking rooms by the hour, since it is a regularity that tourists or businessmen rest a few hours in capsule hotels. Green Plaza Shinjuku Capsule Hotel even offers 630 cabins, but these are restricted to men only. A capsule measures 190cm by 100cm by 90cm and has air conditioning, a TV, radio, alarm clock and adjustable lighting.

Book a room for a few hours

Although sleeping capsules seem claustrophobic to us and do not fit our culture, Dutch guests from the region might find it pleasant to book a hotel for a few hours in the Netherlands as well. Only not like the tourists and business guests do in Asia. It can be an opportunity for dating purposes.

Dating in hotel rooms

The dating market is hot! There is an interesting market for the visitors of dating sites like Second Love and Ashley Madison. Apps like Tinder and Grindr are in high demand and it is becoming easier for ‘adventurers’ get in touch with like-minded people. This (online) dating market is an interesting business for hotels. There’s taboo on renting rooms for these occasions, but for hotels it’s a chance to earn extra money by renting rooms for a few hours that would otherwise still be vacant. Which hotel offers an easy booking system to book rooms by the hour? Let us know via tip@spronsen.com, we’ll be discrete.

Pop-up hotelroom ‘Scandic To Go’

17-12-2014

Hotel guests in Sweden can now have their hotel room delivered anywhere in the Nordic region. Prospective guests of  ‘Scandic To Go’ can apply to have a room, complete with air-conditioning, shower, Wifi and breakfast, moved to their favourite location.

Pop-up hotelroom

Instead of picking a location and then try to find a hotel nearby, the service lets guests select the exact location of their hotel room. The Nordic hospitality chain has built a special 18m2 mobile hotel room complete with two beds, bathroom and a terrace area for enjoying the sights of the chosen destination. And it even includes a breakfast each morning. The ‘Scandic To Go’ is of course kind of a mobile home. It has already been placed at the beach in the South and in central Stockholm.

Scandic To Go

Scandic To Go is part of the Scandic Hotels, they even offer you the opportunity to win a night at your favorite Nordic spot. The only thing you have to do, is snap a photo of that place, share it on Instagram and tag it #scandictogo and explain why you want to enjoy the #scandictogo experience there.

Communicating with your guests before the opening

16-12-2014

Nikie Houben, manager of the Terhills hotel in Maasmechelen is already busy tweeting about the hotel. Whilst the opening is planned for March 2015, she already inspires with her tweets.

Communicating with your guests before the opening

Recently we read a tweet from Nikie Houben who is the – Guest Loving – hotel manager of the Terhills Hotel. She tweets about preparations leading up to the opening of the new hotel by the ‘Different Hotels’ group. Mood Boards, products from suppliers, photos of the property, inspiring lyrics and so on. We often see that entrepreneurs / managers are so busy in the pre-opening process that they forget to communicate about it or outsource the communication to an agency. The beauty of communicating about the project you are working on, is the fact that it shows your commitment. The enthusiasm of Nikie is a great inspiring example, we really believe she is a guest loving hotel manager.

Quote of Nikie Houben

“At Terhills Hotel it’s all about the experience. A personal and friendly approach and contact is very important! So the sooner you get to know your guests the better. This way the Terhillls Team will also be able to respond to the taste and needs of its future guests. And isn’t it fun when you feel this on arrival?!”

Terhills Hotel

This new lifestyle experience Hotel is located in the former main building of a coal mine in Eisden, part of the city of Maasmechelen. The hotel offers a cocktail of fashion (located near Maasmechelen Village, Outlet Shopping), nature (National Park Hoge Kempen), comfort and culinary enjoyment. It includes 60 luxurious rooms including 7 suites, a cozy bar with lounge corners and a spa in the neoclassical baroque style building. Designers from Limburg county contributed to the realization, Simoni Architects from Hasselt has made modern and clean lines in the building and the interior is provided by Dôm Deco from Dilsen-Stokkem.

Different Hotels

The Terhills Hotel is part of this hotel group which originates in Belgian Limburg. The group has a total of 11 hotels in Limburg and Antwerp.

Recruiting staff

Last year the nhow hotel in Rotterdam had some interesting pre-opening communication as well. The hotel opened in January 2014 and launched a recruitment party in 2013. Next to communicating with your guests you can start a conversation with potential suppliers and staff as well.

Winter garden in Amsterdam

15-12-2014

How do you use your outdoor area during the cold days? Do you transform it into a cozy winter garden or do you prefer a skating rink on the roof terrace? For three months Restaurant & Bar Herengracht changes its outdoor area into a winter wonderland. With heaters, fire places and a semi-roofed terrace it is a nice place to be during these dark days.

The Winter Garden Amsterdam

The Winter Garden is open from late November till late February 2015. There will be three matching winter events, each with a cool theme.

Typical wintry

At the terrace the temperature will be a few degrees higher than on the streets. Not only the ‘heaters’ cause these higher temperatures, but also by the nose warming winter cocktails, mulled wine and hot chocolate served from the special outdoor bar. Typical wintry snacks and dishes like homemade pea soup, cheese fondue and game completes this winter concept.

Three special winter events

The winter garden will set the stage for three events at Restaurant & Bar ‘Herengracht’, which is located near the ‘Koningsplein’ in Amsterdam. The first event will be hosted in Christmas spheres on 20 December, the second event highlights the theme ‘let’s go wild’ on 24 January with wild boar on the spit, the final special is a huge cheese fondue party.

Storytelling about going green

8-12-2014

The Beech Hill hotel provides us with inspiration about telling (future) guests about the efforts they have taken to cherish their location. The hotel is located at the beautiful Lake Windermere in the Lake District in the United Kingdom.

The Beech Hill hotel

At Twitter we spotted this great storytelling about going green. We notice that more and more hotels are going green. The owners of the Beech Hill hotel realize that their guests are coming to enjoy their surroundings and their hospitality. The last couple of years they made changes in the operations of the hotel and reduced the carbon foot print by approximately 463 tonnes of Carbon Dioxide per year. A great example of running the hotel in a sustainable way.

Storytelling about going green

The hotel had a video made about the efforts they have taken to reduce their carbon foot print. The video shows all the details and tells how they carefully run the hotel in a sustainable way. Of course they show the surroundings of their hotel as well.
They installed a Biomass Boiler instead of the previously used 4 large boilers with kerosene as fuel. Replaced their lights with LED lights. In order to reduce waste they reuse and recycle, paper, carboard, glass and furniture. They have been awarded by Trip Advisor with a Bronze Level Green Leader.

Small hospitable gesture: Leave it at Hyatt

27-11-2014

The Grand Hyatt Melbourne has launched its ‘Leave it at Hyatt’ service, enabling visitors to safely store their belongings on site, ready for their next stay.
We have been writing about small hospitable gestures for quite some time now and this is one great example. ‘Leave it at Hyatt’ is facilitating frequent visitors to travel lighter or in case they are a bit over packed for one return flight, to pick their luggage up the next time. According to the Australian Business Traveller, regular guests can fill out a form and leave items at the reception (all within reasonable proportions of course). When they return, guests can get their items delivered to their room. Clothes can even be dry-cleaned if requested!

The ‘Leave it at Hyatt’ service is creating repeating visits and brand loyalty

A similar service like ‘Leave it at Hyatt’ is sometimes offered at wintersporthotels. Having the ability to leave skies and ski shoes at the hotel enables the guest to travel lighter. On the other hand, hotels are assured that the guest will return! Nice small gestures. What small hospitable gesture can you offer your guests? ^Marjolein

Map allergens via Ingredient Information Netherlands

13-11-2014

Within exactly one month, every food provider in Europe is obliged to be able to tell his customers or guests which allergens are processed into a dish or product. It’s a complicated matter and time consuming to have to determine this yourself. Ingredient Information Netherlands supports.

The solution

Ingredients Information Netherlands (IIN) connects the allergens, but also the nutritional values and the E-numbers, to the products you use. Based on this information they give an insight in which allergens, nutritional values and E-numbers that are processed in your dishes. IIN provides you with the solution for the provision of allergen information within your organization; it does this for large or small restaurants, hotels and catering companies.

This is how IIN works

The philosophy behind the IIN software; ‘being transparent in a simple way about all the allergens in food’. The software design is based on your menus, recipes and the products involved and thus provides a custom made ingredients-information package. In addition to allergens you can also gain direct insight into the nutritional values (required by law in 2016) and the E-numbers. In short IIN makes the link between the information provided by your suppliers’ raw material specifications and your own recipes in one database. Through your own ‘My IIN’ you have a quick insight in which allergens the products contain in both your dish and menu. You can print the results and process in a separate allergen menu, display the information on a tablet or smartphone, or even mail it to your guests.

100% custom made

So no sheets of paper, but a web based solution. That means you have access to the information via a PC, tablet or smartphone. The system saves time, you meet the legal requirements, you can receive guests who suffer from food allergies and you create added value for nutrition-conscious guests. Check out the website of IIN, it’s possible to experience the capabilities of Ingredients Information Netherlands in a demo environment.

Co-creation around the Christmas Tree

7-11-2014

Inspiration for decorating the Christmas Tree. Claridge’s, London’s legendary Mayfair Hotel, had the famous designers Dolce & Gabbana design their Christmas Tree last year.

In the Netherlands we start decorating our Christmas Trees from 6 December. So another month and we will be in the Christmas spirit again and people will expect this in restaurants and hotels as well. The idea of the Claridge hotel is a great example of co-creation. The Christmas Tree from the hotel has already been designed by McQueens, Lanvin (Alber Elbaz) and Dior (John Galliano). The effect; many articles in high fashion magazines and many online hits.

 Co-create locally

To get your restaurant or hotel in the picture, it is important to reach the local press and spread pictures through social media. Co-create your tree with designers or other celebrities from your own city, to create rumour around the brand. For the ‘designer‘ it’s positive to get his or her name in the press as well.

Throw a party when you unveil the Christmas tree!

If you unveil such a special tree, you need to give it a lot of attention, throw a party. Serve bubbles, eggnog or a winter cocktail when the lights go on. Together with the designers, your staff, local press, friends and local food bloggers. Interested in more inspiration for Christmas, check our hospitable Christmas gestures from last year.

A lobby as living room the hotel

9-10-2014

Last Thursday 2 October the flagship hotel of Mercure reopend, the Mercure Amsterdam City. The entire lobby, restaurant, the flexible workplaces and the lounge are merged in order to meet the changing needs of their guests: “People are travelling more than ever, they are aware of what they want and strive to achieve this. The call for comfort and authenticity is great. At the fully refurbished Mercure Hotel Amsterdam City we offer the high international standards that can be expected from an international hotel and at the same time we let guests get acquainted with local elements that give the hotel its own personal touch” according to Caro Eekelen, COO Accor Hotel Services Benelux.

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