With this beautiful weather we love to spend our days and evenings outside. But without a table, there is a chance to accidentally push down your drink. With this Beer Holders your drink will be saved from pushing down in a nice way. Nice idea for example beach clubs.
Italian beer brand Peroni brings a bit of Italy to the Netherlands. Together with Italian Michelin star chef Giorgio Locatelli the brewers developed a cookbook for Italian bites that perfectly match the beer during a stylish picnic in the park.
At May the 18th (the 4th day of the NY Burger Week) there is a party at Beekman’s Beer Garden Beach Club, located on the East River (mentioned as a Piergarten by Thrillist, we don’t have a piergarten in Europe). We read the announcement on Twitter. We saw inspiring pictures on Thrillist. Would the name Beekman indicate an owner with a Dutch background?
Beer and ice cream was always a nice combination, therefore Brewer’s Cow infused their ice with beer. This is already the 4th alcoholic icecream that they release, all are 100 percent naturally made.
Vrumona (producer of soda drinks) surprised “Prins Fris” (temporary mayor during Carnival festivities) with hundreds of bottles of soda. According to Vrumona the Prince finds soda tastier than beer. They also want to make clear that Carnival can be celebrated alcohol free. At least the soda will be a welcome addition to a Carnival diet.
The Samuel Adams brewers are teaming up with social media guru Guy Kawasaki to crowdsource a new beer through Facebook. The “Crowd Craft” project uses an app that invites fans to help determine all of the different aspects of the collaborative brew.
The team of Restolib’ organizes cooking classes, cooking workshops, wine and beer tastings, cocktail workshops and children’s parties. These workshops take place in different Parisian restaurants during closing hours. A nice concept; food lovers get the chance to cook in a professional restaurant kitchen and restaurant owners will have the change to create a higher turnover by renting their restaurant.
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The beer brand Carlsberg performed a marketing stunt by placing 148 so-called ‘bad boys’ in a cinema, whereby only 2 seats were left for an innocent couple. Curious how this ends? Watch the movie.
Beer is a typical men’s drink. But this beer ‘Witness the Chickness’ of brewer Shazz Lewis, developed this beer only for women. The packaging, the looks and the taste is specially designed for women.
Grand Café Maria, located in Utrecht (Netherlands), offers their guests their own private beer tap. Guests buy their own barrel of beer. Besides the fact that this increases the experience of the evening, it is cheaper for the guests, and it reduces the work of the employees.
This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure read more
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
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