Win a Warsteiner bike

16-8-2013

Customers can win a Warsteiner bike by purchasing a six pack Warsteiner Radler in the supermarket or on the beach. The promotion is only available at locations where there are special Warsteiner teams and will be until August 24. With the special Warsteiner app consumers can scan the label of the beer and see if they have won the bike. They can also win small prizes such as caps, bottle openers and covers. The bike is made from recycled frames with durable materials. The bike has a six pack holder made of used conveyors, specially made for Warsteiner bottles.

Tattooed meat

29-7-2013

Restaurant Grand Cabaret in Belgium serves tattooed meat with ink based on Belgian top beers, a culinary world first. Chef Vincent Florizoone experimented with his American chef Nicholas Harmon and they succeeded to develop an edible tattoo liquid based on squid ink and Belgian beer. The technique they have used impregnates the taste of the beer in a subtle way in the meat or fish. The chefs have learned how to make a tattoo during a master class of tattoo artist Tattoo Louis from Kortrijk in Belgium.

Alcohol free beverages and food pairing

26-7-2013

Alcohol free beverages and food pairing: Restaurant ‘In de keuken van Floris’ in Rotterdam, The Netherlands, provides a great example. They treat their guests, because of their their 7 year anniversary, on a free wine pairing during their nine-course dinner. For those who do not drink alcohol, they serve a freshly squeezed juices arrangement. They will treat their guests from Wednesday to Friday until August the 2nd 2013.

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Heineken Departure Roulette

15-7-2013

Heineken sends travelers to a destination that they have not planned or paid for. Together with agency Wieden & Kennedy New York, the beer brand challenges passengers to play the ‘Departure Roulette’ at Kennedy Airport. Passengers with their passport and tickets already in their hands, could change their flight to an unexpected destination. The ‘Departure Roulette’ is inspired by the new Heineken campaign that previously sent four men to remote destinations and filmed their adventures, launched by Wieden & Kennedy Amsterdam.

Cheers sessions

16-5-2013

Drinking a glass of Duvel beer and get a two years ripened L’etivaz or Comté Fort Saint-Antoine cheese served with it.. The provocative character and the bitterness of beer fits well with cheese, and it is something different than a wine-cheese combination. Brewery Duvel Moortgat organizes master classes of cheese and beer tastings in cooperation with cheese specialists Michel and Frederic van Tricht. For each type of beer you can find a suitable cheese and vice versa. The cheers sessions start with a fragile cheese and a light beer and end with a strong cheese and beer. Combinations are for example Liefmans Cuvée Brut with a blue cheese or La Chouffe blond with Munster Fermier cheese, a hard cheese with a red crust.

Restaurant View all-inclusive grill

10-5-2013

A new all-inclusive restaurant recently opened in Amsterdam. Restaurant View gives the all you can eat concept a special twist. Guests can prepare their dishes at the table, where literally a world of flavors passes by. The guests stay seated, because the plates (yellow for chicken, blue for fish, red for meat and green for vegetables) pass the tables on a moving conveyor belt. At their own table they can prepare the dishes on a grill. For € 34,50 guests can eat and drink (beer & wine)unlimited for two hours.

Toast en become Facebook friends

2-5-2013

For years we’ve been making friends in the same way and make a toast. Now toasting has received an upgrade.. Toast with the Budweiser beer glass en become automatically friends on Facebook. Budweiser introduces the new beer glass ‘Buddy Cup’ with a chip that picks the signal of the nearest ‘Buddy Cup’. To connect the cup with a Facebook account, you need to scan the QR code at the bottom of the cup with a smartphone. When you toast, the red light will turn on and the toast is confirmed with a friend request on Facebook.

A bottle cracking iPhone case

23-4-2013

A very useful gadget for the summer: an iPhone case with a built-in bottle opener. First you need to install an integrated app before you can use the bottle opener. The app will track how many bottles you have opened, what kind of beer you’re drinking and how many gallons you’ve consumed. You never have to look for a opener, because you will always have your iPhone that opens beer bottles!

Bavaria opens non alcoholic bar

19-4-2013

After about 15 years the non-alcoholic beer will return in the shelves of gas stations in the Netherlands. To celebrate the return of non-alcoholic beer, Bavaria will introduce their beers in a pop-up non-alcoholic bar in a Shell station near Amsterdam. In this pop-up bar visitors can taste the Bavaria 0.0% Original beer for free. With the introduction of non-alcoholic beer in the gas stations, Bavaria wants to create a new moment of use for Bavaria 0.0% Original, Lemon and White.

Baby shower for men

3-4-2013

Beer and Bubs is a one-night session for expectant dads to learn how to support their partner through the birth of their baby. The session is held in pubs in Australia. The program is perfect for first time fathers who don’t know what they’re in for and it helps men gain the practical knowledge they need to be involved in the births of their children. During the session the man will meet dads who recently became father and other expectant dads. The Beer and Bubs is run in local pubs in all major cities of Australia. Seems to us a hilarious subject for a good night out for bachelor parties or baby showers for men.