New disposable packaging for wine: the Flex Keg

15-5-2015

The new disposable packaging Flex Keg for wine casks is a durable solution for any caterer. The Zeddams Wijnhuis in the Netherlands has developed a disposable container that is fully recyclable and lightweight.

The market for wine on tap is growing fast in the Netherlands. Until today the draft wines were always delivered in steel casks. According to Eddie Kempers, creator of the new packaging, it is about time for a disposable container that is completely recyclable and lightweight. “Compared to the new Flex Keg, steel casks have the disadvantages of weight, returning for deposit, risk of theft and high CO2 emissions in transport”, he says. “The new Flex Keg was born after two years of intensive research.”

The Flex Keg

The Keg Flex consists of a sturdy cardboard box that contains a plastic vacuum bag of 20 liters. The packaging is entirely made of recycled materials. The Flex Keg weighs only 800 grams and can be folded completely flat after use. The PET upper and lower lid and the plastic bag are recyclable plastic waste and the cardboard is recyclable paper waste. Sales Director Erik Zwart sees tremendous opportunities for the hospitality industry; “The savings on waste is huge, 27 bottles of wine aren’t used instead of the Flex Keg. This has an equivalent of 8 to 10 kilograms of glass waste!”

The wine from the Flex Keg

Zeddams Wijnhuis offers the Flex Keg with a choice of 6 accessible, recognizable wines which they import from Italy and Spain themselves. “In these countries the transport costs are low, which you can see back in the price per liter. The reseller will notice this directly.”, Erik Zwart says. The wine will have the same constant quality in the Flex Keg, there is no chance of oxidation because of the special packaging. The wine will stay perfect for 12 weeks after opening. With the method used you will never taste cork or find other impurities in the wine. In most cases is it possible to connect the Flex Keg to existing beer and wine tap installations, and no CO2 or nitrogen is needed! Zeddams Wijnhuis also supplies dispensing systems that can be tested for a trial period of two weeks.

GPS-Bottles leads finders to the Heineken experience

6-5-2015

Amsterdam’s Heineken Experience has littered GPS-enabled beer bottles through the city which can lead curious residents and tourists to the beer museum.

Anyone picking up one of the bottles around Amsterdam will feel the bottle vibrate and see the cap light up as it activates. The in-built compass and rotating cap will then guide the finder through the city directly to the Heineken Experience.

GPS-bottles instead of flyers

The idea is to boost the visitors to the branded museum, which saw 730,000 visitors last year. Heineken teamed up with JWT Amsterdam to attract more visitors to their brewery. The custom-made Heineken bottles had an integrated GPS system designed to lead people who picked them up back to the Heineken Experience brewery.

Dirk Lubbers, manager of the Heineken Experience, said: “Handing out flyers is not very Heineken, so we wanted to play on the brand’s famous inventiveness, wit and pioneering spirit and create something that stands out for potential visitors. Our key differentiator is that we invite each visitor on a cultural and historical journey, enabling them to interact with the brand. This initiative is a great representation of our approach: innovative, dynamic, surprising, and always leave you with unforgettable memories.”

Crowdsourced campaign by Grolsch

17-4-2015

This May Grolsch exists 400 years. To celebrate it, Grolsch organizes a crowdsourced campaign. The beer brewery is going to make an anniversary video and asks everyone from 18 years and older to upload a video of the ‘popping’ of a Grolsch bottle.

Crowdsourced video

We have seen a similar crowdsourced campaign in a different branch. New Balance asks their customers to make videos while running and upload it to the website Together We Run.

Participate in the Grolsch campaign

To participate in the campaign, you’ll need a swingtop bottle to pop. According to Grolsch, it will sound better if the bottle is at room temperature.

A video of popping a swingtop isn’t enough for the lead role in the anniversary video. A unique location is needed as well. The more unique your location is, the better your chances are to win a role in the video.

Grolsch advises to keep your phone horizontal. This makes the image better viewable and prevents the Vertical Video Syndrome (VVS).

In the hospitality industry, you can use the camera’s on the smartphones for your benefits as well. Organize for example an event with hundreds of livestreams from the phones of your guests through Periscope.

Ciel Bleu IPA made by Brouwerij ‘t IJ

13-4-2015

Three years ago, two-star restaurant Ciel Bleu launched its first IPA (India Pale Ale) in collaboration with the renowned Amsterdam brewery ‘Brouwerij ‘t IJ’. While the intention was a single collaboration, guests kept asking for a new beer.

The chefs Onno Kokmeijer and Arjan Speelman thus faced the challenge to brew a new gastronomical beer that would taste even better than the first IPA. After many sessions and trying all kinds of ingredients, they chose kaffir lime as the main element of the Ciel Bleu IPA 2.0 beer. This citrus fruit is also known as Djeroek Poeroet and is widely used in the Asian cuisine. The dry-hop with Waimea and Citra hops gives the beer a flowery, freshly bitter character.

Brouwerij ‘t IJ

The brewery of Brouwerij ‘t IJ has two locations, one in East Amsterdam, next to the Gooyer windmill. This is also where the brewery began and where the pub is located. The second brewery is located on the Zeeburgerpad. The pub is opened every day from 2 pm to 8 pm. All the beers are brewed in the traditional manner, without filtering or pasteurization.

Ideal food pairing and serving

In restaurant Ciel Bleu the beer is served in a wine glass at a temperature of 10 to 12 degrees Celcuis. Dishes with mostly fresh elements best match the Ciel Bleu IPA, such as citrus combined with sweet elements. Like any IPA beer, it tastes best within a couple of months after production. The beer is available at the Ciel Bleu restaurant and several specialty beer shops. Of course the beer is also available at ‘Brouwerij ‘t IJ’ itself, which is worth a visit as well!

The Roast Bar and Rotisserie

9-4-2015

The Roast Room is the new restaurant of Michael and Saskia Deenik and opened officially on 8 April. The Roast Room is a butcher shop, roast bar and rotisserie in one, located in the RAI Amtrium at the Europaplein in Amsterdam.

The butchers cut the meat that’s used in the restaurant themselves and they make fresh sausages and burgers as well. The vegetables and herbs for the restaurant come from a five floors City Farming space on the south side of the Amtrium.

The Roast Bar and Rotisserie

The Roast Bar on the ground floor is a brasserie which is open for breakfast, lunch and dinner. If the weather allows, it’s possible to eat outside at the terrace. The bar is decorated with large copper beer tanks filled with Warsteiner lager and the special beers.

The Rotisserie, a fine dining restaurant which is open for lunch and dinner, is located on the first floor. It includes a roof terrace for sunny days. The open kitchen has a Rotissoire, a charcoal grill, Australian Beech-wood furnaces for gas burners and a California South Bend-broiler that can heat up to 1,400 degrees Celsius.

Interior

The interior is the work of Studio Modijefsky and Studio Molen, who were responsible for the interior of Visaandeschelde as well. Restaurant Visaandeschelde is from the same owners. A bronze ‘Tower of Babel’ with shiny sausages welcomes guests at the entrance, an iconic butcher’s leg dangles in front of the butchery and a giant bronze ‘Ginger’ chandelier is one of the other unique cool features of the restaurant.

Signature cocktails or mocktails, with a spoonful of jam

24-3-2015

Are you already busy determining your terrace menu? Will you serve the popular cocktails and their non-alcoholic alternative, the mocktail? It might just be the 2015 hit, bartenders on the terrace shaking signature cocktails and mocktails. Latest trend in cocktails: serve a spoonful of preserves with your cocktail.

Cocktails and mocktails are hot

This past year we especially noticed a rise in the cocktails with beer in America. But mocktails are on the rise in popularity as wel. Women like to quietly sip on a cocktail and for girls who aren’t allowed any alcohol yet, a mocktail is a delicious and trendy alternative.

Various liquor brands invest in bringing cocktails to the crowd, last year we spotted the cocktail truck from Grey Goose Vodka for example. This is the most intimate cocktail bar in the world on four wheels (a Citroen H van) and part of an advertising campaign.

A cocktail with a spoonful of jam

The jam cocktails are being served in Madame Geneva, one of the most popular cocktail bars of New York City. It’s located in the back of restaurant Saxon + Parole of chef Brad Farmerie. According to the guys behind Tasting Table, the cocktails with jam aren’t even on the menu but they are so popular that the bartenders often make them on request. They are simple to make, vodka, sugar syrup and lime juice with a spoonful of jam to top of it. The jam taste is up to you, ‘choose your own sweetness adventure’. Because of the thicker consistency of the preserves, you’re able to decide whether you want to sip your cocktail quite sweet (keep stirring) or just only dip the jam, making the taste of the vodka more important. Take a look for a recipe by bartender Brett Hughes (working at Madam Geneva) at the website of Tasting Table.

The Burger Club – Brings burgers to life through thoughtful ingredients.

17-2-2015

At the Burger Club at the Nieuwe Binnenweg in Rotterdam you can choose between three types of meat for all the burger they serve; MRIJ (Dutch) beef, USA Wagyu beef and Iberico pork. Difficult to choose.

Burger brought to life through thoughtful ingredients

Burgers like a Classic, BBQ, Greek, De Luxe or a juicy burger (the latter with gorgonzola in the meat) can be served with all the above types of meat. The MRIJ (Dutch) beef comes from butcher Piet van den Berg and is made from cattle grazing on the banks of the Meuse, Rhine and Ijssel rivers. For those who can’t choose, you can taste all three varieties if you order the sliders.

Owner Luis originates from Spain and you can trace back some Spanish influences in the menu. He serves a burger with chorizo and jalapeno peppers or one with Iberico ham and aioli. The fries are fried in olive oil, which clearly reflects on the taste. But they also serve a ‘Dutch Weed’-Burger, a vegetarian burger with seaweed as main ingredient. And a burger from grilled farm chicken combined with mango chutney.

Gin + Tonic at the Burger Club

Besides wine and beer the Burger Club also serves gin & tonics. Guests can choose from four types of tonics and eight varieties of gin, including Bobby’s, Hendricks and the German gin, Monkey 47.

Burger bars/restaurants are popular in the Netherlands

Hamburgers from fine quality beef remain trendy. The last couple of years we saw a rise in the number of burger bars or restaurants. If you as a restaurant owner would like to offer your guests more choice in the type of meat, check out the choice from The Frozen Butcher .

Fancy kebab – fancy fastfood taken to a whole new level!

10-2-2015

We have seen it all in the fancy fastfood trend; gourmet burgers, luxury pizzas, crepes galore and the biscuits and chicken wings that you can get in all shapes & sizes in the States these days. However in Paris they have taken it to another level; fancy kebab!

Fancy Kebab or ‘un kebab quasi gastronomique’

Whilst in line you can see the pita’s being freshly baked in the corner, after which it will be filled with fresh meats from Desnoyer, one of the most well-known quality butchers in Paris, fresh herbs galore and two types of freshly made sauces!
The unleavened pita is kneaded and baked in front of the customers from wheat flour and organic spelled wheat. The recipe is developed by Jean-Luc Poujauran, an artisanal baker.
Because the pita is probably not enough they also sell freshly cut & spiced French fries from bio-potatoes that complement the luxury fast food experience. To top it off they sell a selection of exquisite juices, like pêche de vigne Lyonnaise, pamplemousse rose d’Israël or Cassis noir de Bourgogne, different waters, beers & sodas.

Even the biggest snob can’t wait to be in line for this doner kebab! And like the French say; At Grillé they innovated and introduced; ‘kebabs quasi gastronomiques’ ^Leonie van Spronsen

Tap Takeover Oedipus Brewing

30-1-2015

The Amsterdam brewers of Oedipus Brewing will take-over the draft at Café De Kaapse Brouwers in Rotterdam on 6 March. They will have a number of 17 beers on draft and will be the bartenders themselves.

Kaapse Brouwers

The Kaapse Brouwers is part of the Fenix Food Factory in Katendrecht, Rotterdam. They proclaim to be the first to bring the craft beer revolution to Rotterdam. The Fenis Food Factory houses culinary entrepreneurs with love for honest products and craftsmanship. Coffee, cheese, beer and many more products are locally produced and sold on premises.

Tap takeover

With many upcoming specialty breweries this tap takeover is a cool development that happens more often. There is for instance a tap takeover by Brew by Numbers at café In De Wildeman.
We are curious which café or bar will dare to continue this evolution of young enthusiastic breweries.

New York meets Brabant in café ‘De Vooruitgang’

23-1-2015

City café ‘De Vooruitgang’ (re)opened the doors in Eindhoven (The Netherlands) on 8 January 2015. A fire in the kitchen in April 2013 almost completely burned down the monumental building. Now the monumental façade is restored and the interior and layout are completely renewed.

City café ‘De Vooruitgang’

The new layout creates a lot of light in the building. This makes the café suitable for every moment of the day. The interior is based on urban influences from New York combined with the domesticity of Brabant (The Netherlands). This is created through the stairs behind the bar and the Dutch design prints at the kitchen wall. Other interior design elements: Persian carpets at the wall and there is a wall of plants with over 2.000 plants.

Eat, drink, read, meet, talk and listen

In city Café De Vooruitgang everybody should feel at home. In the middle of the big open kitchen there is a specially designed BBQ grill where the chef prepares his dishes. On the new menu of the café there will be dishes from the grill like burgers with bacon, steak and their specialty: chicken. Besides that, you can go to the café for a pasta or fish. The bar offers a range of specialty beers and wine.
During the lunch at café ‘De Vooruitgang’ there will be wraps, croques and sandwiches with salmon, cheese or a home-made meatball.

Dancing in the café

Every Friday and Saturday the café is opened till late. There will be DJ’s to create an ambiance to dance after dinner. Every Thursday night the DJ-wannabe’s can show their talent during the ‘Spin-inn’.