Young Entrepreneurs & new locations | Café-Bar Vita Lente and KFC Rome’s flagship store

24-10-2025

  • Café-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois AngCafé-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois Ang
  • Café-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois AngCafé-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois Ang
  • Café-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois AngCafé-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois Ang
  • In September 2025, Kentucky Fried Chicken opened its first Italian flagship store in RomeIn September 2025, Kentucky Fried Chicken opened its first Italian flagship store in Rome
  • In September, Kentucky Fried Chicken opened its first Italian flagship store in RomeIn September 2025, Kentucky Fried Chicken opened its first Italian flagship store in Rome
  • In September 2025, Kentucky Fried Chicken opened its first Italian flagship store in RomeIn September 2025, Kentucky Fried Chicken opened its first Italian flagship store in Rome
  • In September 2025, Kentucky Fried Chicken opened its first Italian flagship store in RomeIn September 2025, Kentucky Fried Chicken opened its first Italian flagship store in Rome

Every day, we spot fun and inspiring new concepts. This week: Café-Bar Vita Lente, the new hotspot in Amsterdam West from former Coulisse (*) owner Simon Witmaar. And on September 28, Kentucky Fried Chicken opened its first Italian flagship store in Rome.

KFC Rome boasts a truly unique location, not just for Italy, but for all of Europe. The store showcases many innovative elements in design, sustainability, service, and technology. At Café-Bar Vita Lente, fine dining has made way for a more relaxed atmosphere. The menu features robust, Southern European dishes, and plenty of wines by the glass, sherry, vermouth, and small bites made for sharing.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Trends we spotted | Week 40

3-10-2025

  • The Amsterdam Party ‘Under the Mill’ by Brewery ’t IJThe Amsterdam Party ‘Under the Mill’ by Brewery ’t IJ
  • Niek van Lieverloo en Klaas van Leengoed voor Kasteel Maurick - credits Manola van Leeuwe - fotografieplus.nlNiek van Lieverloo en Klaas van Leengoed voor Kasteel Maurick - credits Manola van Leeuwe - fotografieplus.nl
  • Bibi van der Velden appointed as in-house jeweler of Rosewood AmsterdamBibi van der Velden appointed as in-house jeweler of Rosewood Amsterdam
  • Six Flags over Texas - Tormenta Rampaging RunSix Flags over Texas - Tormenta Rampaging Run
  • Chuck E Cheese - Halloween celebrationsChuck E Cheese - Halloween celebrations
  • Atomix in New York City is named no. 1 in the inaugural list of North America’s 50 Best Restaurants 2025Atomix in New York City is named no. 1 in the inaugural list of North America’s 50 Best Restaurants 2025
  • Monopoly at McDonald's U.S. - Starting Oct. 6 for a limited time - the thrill of the peelMonopoly at McDonald's U.S. - Starting Oct. 6 for a limited time - the thrill of the peel

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
  • Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
  • The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
  • the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
  • In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
  • Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
  • Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
  • What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.

Enjoy reading!

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Trends we spotted | Week 38

19-9-2025

  • Heineken Hoek on Leidseplein in Amsterdam has a new bistro conceptHeineken Hoek on Leidseplein in Amsterdam has a new bistro concept
  • Heineken Hoek on Leidseplein in Amsterdam has a new bistro conceptHeineken Hoek on Leidseplein in Amsterdam has a new bistro concept
  • Mandarin Oriental Downtown Dubai will open this OctoberMandarin Oriental Downtown Dubai will open this October
  • Mandarin Oriental Downtown Dubai will open this OctoberMandarin Oriental Downtown Dubai will open this October
  • Radisson Collection The National Hotel, Brussels at the golfcourseRadisson Collection The National Hotel, Brussels at the golfcourse
  • Radisson Collection The National Hotel, Brussels at the golfcourseRadisson Collection The National Hotel, Brussels at the golfcourse
  • Rendering Central Perk Coffeehouse is coming to Times Square this fallRendering Central Perk Coffeehouse is coming to Times Square this fall
  • Restaurant Suus in The Hague has a new chef and the Suusje deli has openedRestaurant Suus in The Hague has a new chef and the Suusje deli has opened
  • The Belgium Sake Festival will take place on Octobre 4 & 5 in AntwerpThe Belgium Sake Festival will take place on Octobre 4 & 5 in Antwerp

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Heineken Hoek on the Leidseplein in Amsterdam gets a new bistro concept, hearty food without fuss.
  • Central Perk Coffeehouse, the iconic Friends hangout, is coming to Times Square this fall.
  • The Belgium Sake Festival will take place on Octobre 4 & 5 in Antwerp.
  • Restaurant Suus, the restaurant of Hotel De Plesman and culinary hotspot in The Hague, has a new chef and a new menu. And their deli Suusje has opened.
  • Great tiny gesture: Scarlet Letter cocktail at Mr. Fogg’s in London.
  • Mandarin Oriental will debut Mandarin Oriental Downtown, Dubai in October 2025, located in the iconic Wasl Tower on Sheikh Zayed Road.
  • Radisson Hotel Group opens Radisson Collection The National Hotel, Brussels, located at the prestigious The National Golf Brussels, 15 minutes from the city centre.
  • We recently came across a great example of HosPETality – a BARKUTERIE Board – at BrewDog South Eveleigh in Australia!
  • The first NYC Bakery Run takes place this weekend, we wonder when the first Bakery Run will be held in Amsterdam?

Enjoy reading!

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Young Entrepreneurs & new locations | Kamer le Deux en Rabajà Wine & Kitchen

12-8-2025

  • Wouter von Asmuth van Kamer le Deux - credits Mike van BemmelenWouter von Asmuth van Kamer le Deux - credits Mike van Bemmelen
  • Camille Cruellas en Wouter von Asmuth proosten op de overname - credits Mike van BemmelenCamille Cruellas en Wouter von Asmuth proosten op de overname - credits Mike van Bemmelen
  • Rabajà Wine & Kitchen on the Morsstraat in LeidenRabajà Wine & Kitchen on the Morsstraat in Leiden
  • Rabajà Wine & Kitchen on the Morsstraat in LeidenRabajà Wine & Kitchen on the Morsstraat in Leiden
  • Rabajà Wine & Kitchen on the Morsstraat in LeidenRabajà Wine & Kitchen on the Morsstraat in Leiden

Every day, we spot fun and inspiring new concepts. This week, Kamer le Deux that will open by the end of this month on the Maliestraat in The Hague and in Leiden opened an Italian Wine bar, Rabajà Wine & Kitchen on the Morsstraat.

Kamer le Deux will open at the end of August in the former Bistrot Deux la Place location. Guests can look forward to a Mediterranean menu with classic French flavors. Kamer le Deux will sometimes feature live music. A beautiful tribute to the previous owner Marc Cruellas, who made dining at his restaurant special with his French chansons! The wine bar Rabajà has already opened its doors in June. Here, you can enjoy a fine glass of Italian wine paired with treats such as paccheri fritti, olive ascolane, and chuletas de cordero alla plancha.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.

2 minutes read

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HosPETality | Tail-wagging ideas to pamper four-legged guests

11-8-2025

  • Dog friendly welcome for Jimmy at La Richebourg Hotel Restaurant & SpaDog friendly welcome for Jimmy at Le Richebourg Hotel Restaurant & Spa
  • Maison Heler in Metz - welcomes guests with dogsMaison Heler in Metz - welcomes guests with dogs
  • Dog play area at the Alpin Resort Sacher in SeefeldDog play area at the Alpin Resort Sacher in Seefeld
  • Cesar Restaurant WeekendCesar Restaurant Weekend

On August 26, it’s International Dog Day once again – the perfect moment to share some more fun examples of how the four-legged friends of guests are welcomed in hotels and restaurants. More and more, we see reels showing even large dogs going on holiday, sometimes even flying on planes! Honestly, I can’t imagine taking our office dog Jimmy on a long flight… In this article other examples of HosPETality, like: the Chief Happiness Officer at the Fairmont Tokyo, enjoying a martini, beer or ice cream with your dog, off-leash play areas, a ‘Dog Stick Library’ and more. ^Marjolein

This article follows up on our earlier HosPETality piece from 2022, with more examples of pet-friendly initiatives.

3 minutes read

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Trends we spotted | Week 31

1-8-2025

  • IPGAY by Queer Beer - Tropical summer beer with statement voor visibilityIPGAY by Queer Beer - Tropical summer beer with statement voor visibility
  • Subway® sends fans to their Happy Place - Restaurant pop-up of ‘Happy Gilmore 2’Subway® sends fans to their Happy Place - Restaurant pop-up of ‘Happy Gilmore 2’
  • The Eden Suite at the Bristol Paris - A sanctuary dedicated to wellness luxuryThe Eden Suite at the Bristol Paris - A sanctuary dedicated to wellness luxury
  • the Jollof Club - in The Hoxton Hotel Amsterdamthe Jollof Club - in The Hoxton Hotel Amsterdam
  • ‘Une collab gourmande’ tussen Deliveroo × French Bandit‘Une collab gourmande’ tussen Deliveroo × French Bandit
  • Center Parcs De Vossemeren and Albron have opened new restaurant conceptsCenter Parcs De Vossemeren and Albron have opened new restaurant concepts
  • Tribe Porto Gaia - renderingTribe Porto Gaia - rendering

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Tomorrow (August 2) Pride Amsterdam’ Canal Parade is celebrated. A great beer to enjoy during the Pride and beyond is the IPGAY by Queer Beer. A tropical summer beer with a statement!
  • At Lotti’s Bar in The Hoxton hotel in Amsterdam, you can enjoy a glitter brunch during the Pride. And The Jollof Club from August 7 through September offers refined African cuisine by chef Nicolas Aquaa.
  • Le Bristol Paris is celebrating their centenary! They unveiled the Eden Suite, a lush 6th-floor sanctuary dedicated to wellness luxury.
  • ‘Une collab gourmande’ between Deliveroo × French Bandit’s. Order a meal for yourself and receive a pet toy! A great way to target pet owners? We love the pizza slice and baguette toy!
  • Glacerie Enzo & Lily Libre in Paris. Here Lionel Chauvin creates spectacular ice cream flavours – like glace hot dog or glace bouillabaisse. But we love to taste his glace Fraise des bois blanche.
  • Immersive restaurant pop-up of ‘Happy Gilmore 2’ in Santa Monica. Subway® sends fans to their Happy Place!
  • A great example of a family room! We love the Rocket Room, spotted at the Shangri-La Singapore.
  • Center Parcs De Vossemeren is the first location of this brand that unveiled their completely renovated restaurants. A collab with Albron.
  • Design hotel brand TRIBE, part of Accor hotels, is expanding rapidly in Europe, with among others a new location in the Netherlands, TRIBE Den Haag Centraal.

Enjoy reading!

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De Lola | The new pod hotel in The Hague’s ‘De Haagse Bluf’

17-7-2025

  • De Lola Podshotel in the centre of The HagueDe Lola Podshotel in the centre of The Hague
  • De Lola Podshotel in the centre of The HagueDe Lola Podshotel in the centre of The Hague

As of July 16, 2025, you can experience a new way to stay in The Hague. De Lola Podshotel has opened in ‘De Haagse Bluf’ – the very first true pod hotel in The Hague and the Netherlands. No standard rooms here, but cozy sleep pods: compact, stacked cocoons with everything you need for a comfortable stay right in the city center. De Lola brings the smart and efficient sleep concept, already popular in global cities like Tokyo, New York and London, to the Netherlands. The hotel features 62 pods accommodating up to 70 guests, and a contemporary food concept and a stylish retro 70s-inspired lobby.

2 minutes read

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New Summer Drinks | Will we also go for a Sarti Spritz, a Matchatini or a Spicy Sauvy B?

8-7-2025

  • The Matcha Martini by Shin in RotterdamThe Matcha Martini by Shin in Rotterdam
  • The Kaiken Disobedience by Kaiken WineryThe Kaiken Disobedience by Kaiken Winery
  • Hard Seltzers, Hard Lemonades en Hard Iced Teas by GiGHard Seltzers, Hard Lemonades en Hard Iced Teas by GiG
  • Established Sparkling Tea Magnolia has everything, but alcoholEstablished Sparkling Tea Magnolia has everything, but alcohol
  • De Montes Outer Limits Albariño by Montes WinesDe Montes Outer Limits Albariño by Montes Wines
  • 0.0 beer by Heineken also available on tap0.0 beer by Heineken also available on tap

We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and white wine remain favourites. Still, we’re seeing some new developments, both here in the Netherlands and around the world. Hard seltzers have firmly established themselves here in the Netherlands, especially at festivals, and alcohol-free beer is becoming increasingly popular. We’re curious whether summer drinks like the Sarti Spritz, the Matchatini, Osan Drinks, Established, and wines such as Kaiken Disobedience from Argentina will become more common. We do have our doubts about the Spicy Sauvy B, but luckily, the choice is yours!

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Trends we spotted | Week 22

4-6-2025

  • credits: Caudwell & Hôtel Belles Rives
  • credits: Caudwell & Hôtel Belles Rives
  • credits: Caudwell & Hôtel Belles Rives
  • Smeerverliefd met Bagels & Beans en Naïf
  • De Witte Linde
  • De Witte Linde
  • Nolet Copper Club - By Sophie van Veen
  • Nolet Copper Club - By Sophie van Veen
  • Rosewood Amsterdam - Amanda Drost Photography
  • Rosewood Amsterdam - Amanda Drost Photography

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  •  Apply sunscreen, unwind and explore: this is what summer feels like at Bagels & Beans with Naïf.
  • Le Provençal partners with Hôtel Belles Rives for five-star luxury on the French Riviera.
  • Aalten launches local summer beer ‘De Witte Linde’.
  • The Nolet Copper Club opens its doors: mix your own cocktail among gleaming heritage.
  • Exclusive wardrobe: fashionable uniforms for the Rosewood Amsterdam team.

Enjoy reading!

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Trends we spotted | Week 19

12-5-2025

  • Trends we spotted
  • The Connaught X Goodwoof - a canine collaboration in May 2025The Connaught X Goodwoof - a canine collaboration in May 2025
  • The Connaught X Goodwoof - a canine collaboration in May 2025The Connaught X Goodwoof - a canine collaboration in May 2025
  • Heavenly stunt by Kamado Joe - White smoke marks the start of BBQ seasonHeavenly stunt by Kamado Joe - White smoke marks the start of BBQ season
  • Heavenly stunt by Kamado Joe - White smoke marks the start of BBQ seasonHeavenly stunt by Kamado Joe - White smoke marks the start of BBQ season
  • Spring Pizza with Asparagus at Otomat - Asparagus à la Flamande PizzaSpring Pizza with Asparagus at Otomat - Asparagus à la Flamande Pizza
  • Buona celebrates the tenth anniversary of their founding of ‘National Italian Beef Day’Buona celebrates the tenth anniversary of their founding of ‘National Italian Beef Day’
  • As of June 1st it will be Fletcher Parkhotel De WiemselAs of June 1st it will be Fletcher Parkhotel De Wiemsel
  • Restaurant festival ‘Bite of Amsterdam’ returns June 13–15Restaurant festival ‘Bite of Amsterdam’ returns June 13–15
  • The bagels of Bagels & Beans are now available at Ekoplaza in the NetherlandsThe bagels of Bagels & Beans are now available at Ekoplaza in the Netherlands

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Dominique Ansel, the creator of the Cronut®, is celebrating its 12th birthday with a special box of Cronut® Holes featuring a selection of flavours from over the years.
  • We’re a bit late covering this, as the Za’co by &pizza was only available on May 5 — but we love the idea of the pizza and taco combination!
  • the Pop-Up Playground in Amsterdam will be open every Thursday and Friday throughout May: Ping Pong Madness and much more!
  • Buona in Chicago celebrates the tenth anniversary of its founding the ‘National Italian Beef Day’.
  • Parkhotel De Wiemsel in Ootmarsum will continue as Fletcher Hotel starting June 1, 2025.
  • Kamado Joe kicked off the BBQ season last Thursday with a clever and eye-catching response to breaking global news: the election of the new pope. Let’s start the BBQ season with this white smoke.
  • The restaurant festival ‘Bite of Amsterdam’ is back! From June 13 to 15, the Amstelpark in Amsterdam transforms into a culinary paradise.
  • As of early May, the organic bake-off bagels from Bagels & Beans are available in all 90 Ekoplaza stores across the Netherlands. #Bagellogical
  • Asparagus season has officially begun, and Otomat is celebrating with one of their most beloved seasonal pizzas. The ‘Asparagus à la Flamande pizza’.
  • This spring season, The Connaught is proud to be honouring Goodwoof, the ultimate dog’s day out at the Goodwood Estate in West Sussex, and introducing a brand new, limited-edition ‘paw-tisserie’ cake for the month of May.

Enjoy reading!

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