KFC and Benchmark Resorts & Hotels offer moms a finger lickin’ getaway for Mother’s Day

2-5-2025

Great collab for Mother’s Day! This Mother’s Day weekend, KFC in the U.S. is partnering with Benchmark Resorts & Hotels to give moms what they really want: rest, relaxation and Chicken & Waffles in bed. Select Benchmark properties in Boston, Seattle, Phoenix, Daytona Beach Shores (Florida), and Portland (Oregon) will offer the ‘Mom Flies the Coop’ package for stays on May 10 and 11.

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Trends we spotted | Week 18

2-5-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• We love the idea of making a wedding cake on the spot! Spotted in Italy.
• Marriott International has announced it is expanding its lifestyle portfolio by acquiring citizenM.
• The Maybourne Riviera hotel reopens for the 2025 season with new culinary, wellbeing and guest experiences.
• Mandarin Oriental Bodrum is set to host the iconic Gigi Rigolatto pop-up this summer.
• Spotted at Chin Chin labs: vanilla soft serve with French fries and a drizzle of potato peel sauce.
• The first 3D printed Starbucks store has opened in Brownsville, Texas.
• Designs have been revealed for Laheq, the first residential-led development at The Red Sea in Saudi Arabia, developed by Red Sea Global (RSG) and designed by Foster + Partners.
• Starting May 5, McCrispy™ Strips and the all-new Creamy Chili Dip will be available nationwide at McDonald’s USA.
• Domino’s Pizza and Bicky launch spicy Bicky Mexicano® pizza in Belgium.
• Sensory Cooking by Homey’s Tools for Life elevates the cooking ritual with kitchen tools designed by Boey Wang of Studio Boey.

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Eberhardjes are looking for ‘Lieve Amsterdammers’

1-5-2025

Eberhardjes are cookies named after the kind, former mayor of Amsterdam, Eberhard van der Laan. The Eberhardjes stand for positivity and connection and they’re looking for ‘Lieve Amsterdammers’ (kind citizens of Amsterdam). During Amsterdam’s 750 anniversary year, anyone can nominate a kind fellow citizen through the Eberhardjes website. These people will be honoured in an online Hall of Fame with beautiful portraits.

Entrepreneurs can support the campaign by becoming a pick-up location and displaying promotional materials at their location.

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Coravin World Wine Tour | May 2025

28-4-2025

Coravin is once again partnering with restaurants and bars around the world to offer exclusive, rare, and highly sought-after wines by the glass during the Coravin World Wine Tour in May 2025. Eight countries — the US, UK, Australia, Italy, France, Denmark, Germany, and the Netherlands — are participating, with more than 55 leading venues, ranging from trendy wine bars to Michelin-starred restaurants. Sommeliers are bringing out exceptional wines and vintages from their cellars, some of which have never before been available by the glass.

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Young Entrepreneurs & New Concepts | Gyojasang, MOSH!, and Fine-Dining Restaurant NORRA

28-4-2025

Every day, we spot fun and inspiring new concepts. This week: Gyojasang, smashburger temple MOSH!, and fine-dining restaurant NORRA. NORRA recently opened its doors in Bilthoven, offering three different menus and a power lunch. In Amsterdam, Gyojasang promises a full Korean dining and experience concept, with authentic dishes, cocktails, private karaoke rooms and a photobooth. The opening is planned for early May. Meanwhile, in Bruges, smashburger hotspot MOSH! will open at the end of May. Founders Tom Degroote and Pieter Vermeersch – childhood friends from the hardcore music scene – are combining their passion for artisanal smashburgers, natural wine, and music.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts.

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Trends we spotted | Week 17

25-4-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. This edition highlights some fun hospitality initiatives for Kingsday — perfect to visit, enjoy, or use as inspiration for next year! We’ve also included some international examples of creative campaigns and product launches.

• Royal Desserts at live-fire restaurant Nela in Amsterdam.
• Café De Blaffende Vis in Amsterdam will unveil its iconic 2025 King’s Day façade at the stroke of midnight during King’s Night. 
• Café De Gaper in Leiden will transform into Snackcafé De Gaper on King’s Day, serving a snack menu fit for royalty.
• Stëlz Hard Seltzer released a limited edition ‘can belt’ especially for King’s Night and King’s Day — it sold out quickly!
• Want to toast with an orange drink? Jägermeister ORANGE has just hit the market.
• In the U.S., BJ’s Restaurant & Brewhouse teamed up with Mars to launch a new twist on their signature dessert: the SNICKERS® Pizookie.
• Rita’s Italian Ice & Frozen Custard introduces a bold take on a classic: Cola Italian Ice.
• Pretzelmaker® in the US is giving away free Pretzel Bites tomorrow (April 26th) in celebration of National Pretzel Day.
• Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette – a spicy challenge for the daring!

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Heineken Studio Mokum750 | A beer to celebrate 750 years of Amsterdam

25-4-2025

To mark the 750th anniversary of Amsterdam, Heineken has unveiled a specially brewed beer: Heineken® Studio Mokum750. This unique wheat pilsner was developed in collaboration with five local café entrepreneurs and is a tribute to the city’s rich café culture. The beer is a fresh, unfiltered wheat pilsner with a surprising twist on the familiar Heineken flavor: a hint of coriander seed adds a subtle spicy note, while Citra hops deliver extra refreshment.

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Hard Rock Hotel London, Ontario is Canada’s first-ever Hard Rock Hotel

25-4-2025

Hard Rock Hotel London, Ontario — Canada’s first-ever Hard Rock Hotel — is now open inside the 100 Kellogg Lane complex, the country’s largest indoor entertainment venue. Located in London’s Old East Village, just minutes from downtown, the 164-room hotel combines music, luxury, and immersive guest experiences.

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Young entrepreneurs & new concepts | DILEMMA Kitchen, THE BUTCHER Smashed Burger and the Sojubar

22-4-2025

Every day we spot fun, new concepts. This week a creative breakfast, lunch and coffee concept in Breda: DILEMMA Kitchen, another new smash burger concept this time from the THE BUTCHER chain in Amsterdam and a new location of the Sojubar at the Westfield Mall of The Netherlands in Leidschendam.

DILEMMA Kitchen by Emma Hopstaken opened in Breda in January, she provides private dining, catering, pasta workshops and breakfast and lunch on Friday and the weekends. The Sojubar in the Mall opened last week, they serve K-food and drinks (possibly a cocktail with Soju). And THE BUTCHER Smashed Burger is the chain’s first outlet where they specialise in the trendy smash burgers. This location will open its doors on April 28^th on the Albert Cuypstraat!

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!

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Trends we spotted | Week 16

18-4-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Biotech company Tropic created a banana that resists browning, offering major benefits against food waste.
• The Hoxton Edinburgh is set to open this June in the historic Haymarket district. The hotel features 214 rooms, including nine room types with names such as Snug Single, Bunk Room, Cosy, Roomy, Biggy and more.
• McDonald’s Germany has opened a temporary McDonald’s restaurant experience in a Minecraft design in the center of Munich.
• The ‘Broccoli Cheddar Pizookie’ by BJ’s Restaurant & Brewhouse. A savoury pizookie this time!
• Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass.
• A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman’s Own food and drinks.
• And the Staypineapple hotel brand in the US covered taxes and amenity fees for their guests if they booked on ‘National Tax Day’.
• Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht.
• Gastrovino in the Netherlands opened two new locations in just one week. A store in Leiden and a store and Mediterranean-style osteria in Nuenen!

Enjoy reading!

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