The Jollof Club chooses community funding for its first permanent location in Amsterdam-Zuidoost

26-2-2026

The West African restaurant concept The Jollof Club in Amsterdam is taking its next step. Chef Nicolas Aquaa and hospitality entrepreneur Bunmi Okolosi will open their first permanent location in spring 2026 at Klein Bijlmerplein (Bijlmerplein 508) in Amsterdam-Zuidoost. To make this possible, they have consciously chosen crowdfunding via CrowdAboutNow.

With this campaign, they are not only building financial support, but above all a community. Future guests, fans, and local residents can become co-creators from the very beginning. “We want people to feel part of this story from day one,” says Bunmi Okolosi. “Not just as guests, but as a community.”

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Wissel ’ns Wat! sets the Dutch protein transition in motion again

24-2-2026

On March 2, Wissel ’ns Wat! (or in English: Let’s swap) will launch, a new nationwide behaviour-change campaign in the Netherlands that takes over from the ‘National Week Without Meat’ and will now remain active year-round. The campaign focuses on the so-called ‘movable middle’: the 53% of Dutch consumers who rarely choose plant-based alternatives but are open to change when it is practical, tasty, and accessible.

Based on the change in this initiative: why not serve your guests’ favourite dish as a vegetarian option?

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Trends we spotted | Week 8

23-2-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Westrock Coffee Company recently announced it has officially achieved its goal of becoming 100% responsibly sourced, fulfilling the commitment the company publicly set in 2021.
• The inaugural Anantara Concorso Roma will bring together 70 historic Italian cars in the heart of Rome. Taking place from the 16th-19th of April 2026.
• The development of the Al Layan Oasis project has been approved, it will become a new environmental and recreational destination in Dubai.
• Heineken® launched two new non-alcoholic flavours, Cold Pressed Lime and Nectarine Juniper, in the US.
• Tim Hortons, a coffee chain from North America, is introducing Golden Cinnamon Cold Foam as a limited-time customization option this spring. The brand also continues to highlight its protein latte platform.
• Jordan olive oil from Lesbos is now available in a paper bottle, made from 94% recycled cardboard, featuring a specially designed pourer that doesn’t spill a drop.
• The Dutch coffee and bagels chain Bagels & Beans distributes nearly 1,000 love cards for Valentine’s Day. We spotted Café Pli, een ‘Café à Lettres’ in Paris, where visitors can write a letter to their future selves!
• Onyx Coffee Lab (USA) tops the list as the best coffee shop in ‘THE WORLD’S 100 BEST COFFEE SHOPS’. Fuku by FriedHats in Amsterdam is ranked number 79! Congrats to all companies on this list!

Enjoy reading!

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A ‘bottomless Easter brunch’ in Nijmegen | Collaboration between Plan_A and Cath’s Cuisine

20-2-2026

Cath’s Cuisine and Plan_A are organizing a bottomless Easter brunch on Sunday, April 5. Following a successful first edition, they are once again joining forces to create a culinary Easter experience in Nijmegen. On Easter Sunday, they will host an extensive and cosy brunch. Expect shared dining with delicious dishes and, of course, unlimited drinks, carefully selected to perfectly complement the food. A great example of a strong local collaboration.

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Raffles Hotels & Resorts unveils ‘The Butler Did It Collection’ | Available Exclusively At Printemps

19-2-2026

Raffles Hotels & Resorts introduces ‘The Butler Did It Collection’, a playful, curated line of fashion and home goods available exclusively at Printemps New York and Paris through March 10, 2026. Created in collaboration with Globe-Trotter, Frette, and Christofle, the collection captures Raffles’ signature elegance, whimsical glamour, and attention to detail. From cashmere jumpers and velvet slippers to bespoke luggage and reimagined coffee cups, each piece brings a touch of the Raffles experience into everyday life. It’s a first glimpse of how the brand’s refined lifestyle will soon extend beyond its hotels.

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A Homecourt Suite in the recently opened Anthem Hotel in LA’s Stadium District

19-2-2026

Game day doesn’t have to end at the final buzzer—and concert night shouldn’t stop at the encore. In Los Angeles’ buzzing Stadium District, The Anthem Hotel, Tapestry Collection by Hilton is turning event-driven travel into an experience of its own. Just steps from the city’s biggest venues, the 179-room lifestyle hotel blends sports, music, and culture into a stay that feels like part of the show. With immersive suites and high-energy programming, The Anthem isn’t just near the action—it keeps the momentum going long after the crowd heads home. For the NBA All Star Game they created a Homecourt Suite!

Another great example on how to capitalize on events in your neighbourhood! And about Vinyl Wellness.

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Soixante in Antwerpen | Where Polish soul and international finesse meet

17-2-2026

In Antwerp, Soixante is steadily building a distinctive culinary identity where Polish roots and international refinement reinforce each other. Under the leadership of chef Jakub “Kuba” Blogowski, a cuisine emerges that is both personal and technically precise: recognizable in flavor, thoughtful in execution, and driven by a clear ambition to continuously refine. The restaurant has received a score of 13.5 in the Gault&Millau guide and is listed in the Michelin Guide, where it is praised for its refined cuisine, focus on vegetables and seafood, and bold flavor combinations.

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Trends we spotted | Week 7

17-2-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Inspiration for next year! Why not spoil your best male friend for Valentine’s Day? Einstein Bros. Bagels introduced their ‘Bro-quet’!
• Viral push pop sushi has also been spotted in the Netherlands at Twapan in Eindhoven and Rolling Sushi in Amsterdam.
• Fletcher Hotels opens a boutique hotel at Michelin-starred restaurant De Kromme Dissel (*).
• The first location of a fashion-forward café by streetwear brand, 13DE Marzo, opened last November in Pavilion Kuala Lumpur in Malaysia. They serve tiny teddy bears with their drinks.
• Jill hotel Brussels & restaurant Nook offer an extensive mocktail menu and serve no alcohol.
• California Almonds partnered with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles.
• The Shangri-La hotel group launched a global search for one lucky winner to receive an 88-Night Global Stay.
• Nobu Hospitality will launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives.
• Mandarin Oriental Hotels will expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience.

Enjoy reading!

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Chili’s® Grill & Bar has a special National Margarita Day promotion

12-2-2026

Another great example on how to use a special day provided by Chili’s Grill & Bar for National Margarita Day on February 22^nd. As we’re mentioning in our trendmails (you can subscribe here) on Thursday, national and international days are great marketing tools! We publish those days a few weeks ahead, so you’ll we able to create your own promotion!

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Janine Bakery & Restaurant | Two concepts, one soul

10-2-2026

In the heart of Amsterdam in the Renaissance Amsterdam Hotel, Janine Bakery & Restaurant opened its doors: a place where the influences of Italian cuisine meet the free, spontaneous dining culture of San Francisco. A city where sourdough, coffee, and pizza are part of the everyday life.

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