Take a look at Brussels

18-10-2012

To emphasize the fast train connection between Lyon and Brussels, the SNCF invited people in Lyon, on the 21st and 22nd of September 2012, to take a look in Brussels. On a square a giant cube was placed, with only a small hole. Through the hole people took a look in Brussels, where they met the mayor, his band and inhabitants, in style through a video connection.

Driving tram restaurant in Brussels

30-11-2011

In February 2012 Electrolux will open the Tram Experience in Brussels; an unique driving tram restaurant in which Belgian top chefs will serve several dishes. For 75 euros guests can order Belgian classics with a personal touch. In this way one is able to combine gastronomy with sightseeing in Brussels.

Purple brussel sprouts

15-11-2010

Many people don’t really like them; brussel sprouts. But these purple brussel sprouts by Ecoville are sweeter and mild. Many people find them tastier than the traditional green brussel sprouts. Another advantage is that the purple brussel sprouts are healthier because the purple color indicates the presence of powerful antioxidants.

Trends we spotted | Week 7

17-2-2026

  • California Almonds partners with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los AngelesCalifornia Almonds partners with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles
  • Fletcher Boutique Hotel De Kromme Dissel at the location of Michelinrestaurant De Kromme DisselFletcher Boutique Hotel De Kromme Dissel at the location of Michelinrestaurant De Kromme Dissel
  • Mandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experienceMandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience
  • Mandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experienceMandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience
  • Nobu Hospitality to launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives - renderingNobu Hospitality to launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives - rendering
  • Shangri-La launched a global search for one lucky winner to receive an 88-Night Global StayShangri-La launched a global search for one lucky winner to receive an 88-Night Global Stay

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Inspiration for next year! Why not spoil your best male friend for Valentine’s Day? Einstein Bros. Bagels introduced their ‘Bro-quet’!
  • Viral push pop sushi has also been spotted in the Netherlands at Twapan in Eindhoven and Rolling Sushi in Amsterdam.
  • Fletcher Hotels opens a boutique hotel at Michelin-starred restaurant De Kromme Dissel (*).
  • The first location of a fashion-forward café by streetwear brand, 13DE Marzo, opened last November in Pavilion Kuala Lumpur in Malaysia. They serve tiny teddy bears with their drinks.
  • Jill hotel Brussels & restaurant Nook offer an extensive mocktail menu and serve no alcohol.
  • California Almonds partnered with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles.
  • The Shangri-La hotel group launched a global search for one lucky winner to receive an 88-Night Global Stay.
  • Nobu Hospitality will launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives.
  • Mandarin Oriental Hotels will expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience.

Enjoy reading!

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Trends we spotted | Week 51

19-12-2025

  • A coffee table book by the Horta Grand Café & Art Nouveau Room in AntwerpA coffee table book by the Horta Grand Café & Art Nouveau Room in Antwerp
  • NYX Hotel Amsterdam Rembrandt Square by Leonardo hotels will open in 2026NYX Hotel Amsterdam Rembrandt Square by Leonardo hotels will open in 2026
  • A Pizza Wrap-Up by Domino’s Pizza BelgiumA Pizza Wrap-Up by Domino’s Pizza Belgium
  • Albron opened a coffeecompany location at Amsterdam UMCAlbron opened a coffeecompany location at Amsterdam UMC
  • Béispotle - The To-Go CollectionBéispotle - The To-Go Collection
  • Hotel Des Indes officially opened the Anna Pavlova Champagne LoungeHotel Des Indes officially opened the Anna Pavlova Champagne Lounge

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Spotted in New York: the push pop sushi van Suka Sushi!
  • Horta Grand Café & Art Nouveau Room in Antwerp, are celebrating their 25th anniversary, marked among other things by the launch of a unique coffee table book.
  • Leonardo Hotels is expanding its portfolio in the Benelux with the dynamic lifestyle brand NYX Hotels. The former Eden Hotel will be divided into a Leonardo hotel and NYX Hotel Amsterdam Rembrandt Square.
  • Frites Atelier, the innovative fast casual concept from Michelin-starred chef Sergio Herman, opened its first Frites Atelier London location on Saturday December 13.
  • Early December, Hotel Des Indes in the Hague, officially opened the Anna Pavlova Champagne Lounge and unveiled the Pavlova Christmas tree. Anna Pavlova was a famous ballerina and regular guest of the hotel. Beautiful theme!
  • Chipotle has teamed up with travel brand BÉIS, to launch an exclusive travel essentials collection inspired by Chipotle’s iconic packaging. Béispotle: ‘The To-Go Collection’.
  • Last weekend, PoPPo, a hyperlocal micro-mall, was launched in Amsterdam North in the 600 m² former Blokker building.
  • A Pizza Wrap-Up by Domino’s Pizza Belgium, highlighting, among other things, which city consumes the most pizzas from the brand and which pizza is the most popular in Belgium.
  • Early December, Albron opened a coffeecompany location at Amsterdam UMC. It is the first coffeecompany outlet in a hospital environment.
  • On Monday, December 15, the Top 50 best Italian restaurants were announced, including a separate Top 50 for restaurants outside Italy. Restaurant Aroma Italian Fine Dining from Vaassen once again earned a place on this prestigious list, ranking 48th. Restaurant Pianeta Terra in Amsterdam ranked 31st.

Enjoy reading!

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Young Entrepreneurs & new locations | L’ABEILLE Oegstgeest, Gastrovino PYK Deventer and Kafei in Leuven

1-12-2025

  • Suzie’s & Van Aken expands its culinary horizons with L’ABEILLE in OegstgeestSuzie’s & Van Aken expands its culinary horizons with L’ABEILLE in Oegstgeest
  • Suzie’s & Van Aken expands its culinary horizons with L’ABEILLE in OegstgeestSuzie’s & Van Aken expands its culinary horizons with L’ABEILLE in Oegstgeest
  • Suzie’s & Van Aken expands its culinary horizons with L’ABEILLE in OegstgeestSuzie’s & Van Aken expands its culinary horizons with L’ABEILLE in Oegstgeest
  • Kafei expands to Leuven - with fluffy pancakes and their ‘family-first’ philosophyKafei expands to Leuven - with fluffy pancakes and their ‘family-first’ philosophy
  • Kafei expands to Leuven - with fluffy pancakes and their ‘family-first’ philosophyKafei expands to Leuven - with fluffy pancakes and their ‘family-first’ philosophy
  • From liquor store to taste destination - Gastrovino PYK opens De WynkantineFrom liquor store to taste destination - Gastrovino PYK opens De Wynkantine
  • From liquor store to taste destination - Gastrovino PYK opens De WynkantineFrom liquor store to taste destination - Gastrovino PYK opens De Wynkantine

Every day fun new concepts open their doors. This week: L’Abeille in Oegstgeest, a warm and modern restaurant where Suzanne van Haaster showcases her love for refined, light dishes, with seasonal products and accessible flavours that guests quickly come to appreciate. In Deventer, Gastrovino PYK is moving to the Houtmarkt and simultaneously launching De Wynkantine: a cozy tasting room where wine, whisky and delicious bites take centre stage. And in Leuven, Kafei is opening a new location, where their iconic Japanese fluffy pancakes, colourful brunch dishes and specialty coffee can now also be enjoyed outside of Brussels.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.

3 minutes read

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Trends we spotted | Week 42

20-10-2025

  • McDonald’s Nederland lanceert Impact Rapport 2024-2025McDonald’s Nederland lanceert Impact Rapport 2024-2025
  • McDonald's Germany and cult series FRIENDS launch new menuMcDonald's Germany and cult series FRIENDS launch new menu
  • Medewerkers van DoubleTree by Hilton Amsterdam Centraal Station zetten zich in voor goede doelenMedewerkers van DoubleTree by Hilton Amsterdam Centraal Station zetten zich in voor goede doelen
  • New global hand hygiene guidelines issued by the WHO and UNICEFNew global hand hygiene guidelines issued by the WHO and UNICEF
  • Ruby Hotels x Hugo Mulder DHM - The Art of ConnectionRuby Hotels x Hugo Mulder DHM - The Art of Connection
  • Taste of Horecava by Gault&Millau 2026Taste of Horecava by Gault&Millau 2026
  • World leading Mayfair hotel The Connaught announces new book launchWorld leading Mayfair hotel The Connaught announces new book launch

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • McDonald’s Netherlands launches their 2024-2025 Impact Report, working with local franchisees on sustainability and social impact.
  • Ruby Hotels unveils a new art installation by Hugo Mulder DHM at Ruby Emma in Amsterdam, titled ‘Harness the Power of Nature’.
  • DoubleTree by Hilton Amsterdam Central Station staff show their commitment to charity during events like the Dam to Dam Run and KiKa Run.
  • Taste of Horecava by Gault&Millau 2026 offers a stage for top chefs and innovative partners in culinary craftsmanship from January 12-14.
  • Morrow is developing future-proof coffee without beans, using upcycled natural ingredients sourced from Europe and the UK.
  • The Connaught, the famous Mayfair hotel, launched its first book, written by Bill Prince and published by Assouline.
  • The WHO and UNICEF release new global hand hygiene guidelines aimed at curbing the spread of illnesses. SC Johnson Professional welcomes the release of these new guidelines and recognizes hand washing as a strong foundation for creating safe and healthy environments
  • McDonald’s Germany introduces a limited edition FRIENDS menu with collectible figures and an interactive hub in Hamburg.

Enjoy reading!

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Trends we spotted | Week 41

13-10-2025

  • A new craveable brand refresh for Domino's intended to make you say MmmA new craveable brand refresh for Domino's intended to make you say Mmm
  • A pardoned pineapple pizza by Domino's in RomeA pardoned pineapple pizza by Domino's in Rome
  • Bar Leone in Hong Kong is named The World’s Best Bar 2025Bar Leone in Hong Kong is named The World’s Best Bar 2025
  • Disaronno celebrates 500 year anniversary with 5 exclusive bottlesDisaronno celebrates 500 year anniversary with 5 exclusive bottles
  • Jewellery get the five star treatment at Clardige’s - a collab with British jeweller AnnoushkaJewellery get the five star treatment at Clardige’s - a collab with British jeweller Annoushka
  • Sam D'Huyvetter x OtomatSam D'Huyvetter x Otomat
  • The inspirational events on the agenda of WOLF Antwerp and BrusselsThe inspirational events on the agenda of WOLF Antwerp and Brussels
  • TICA and The Stage open an one-stop-shop for interior and lifestyle products in VenloTICA and The Stage open an one-stop-shop for interior and lifestyle products in Venlo

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Waterman House will become the AMANO’s Group second hotel in London.
  • ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
  • Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
  • Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
  • Disaronno celebrates its 500th anniversary with five exclusive limited edition bottles.
  • From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more. 
  • To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter
  • In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.

Enjoy reading!

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Trends we spotted | Week 38

19-9-2025

  • Heineken Hoek on Leidseplein in Amsterdam has a new bistro conceptHeineken Hoek on Leidseplein in Amsterdam has a new bistro concept
  • Heineken Hoek on Leidseplein in Amsterdam has a new bistro conceptHeineken Hoek on Leidseplein in Amsterdam has a new bistro concept
  • Mandarin Oriental Downtown Dubai will open this OctoberMandarin Oriental Downtown Dubai will open this October
  • Mandarin Oriental Downtown Dubai will open this OctoberMandarin Oriental Downtown Dubai will open this October
  • Radisson Collection The National Hotel, Brussels at the golfcourseRadisson Collection The National Hotel, Brussels at the golfcourse
  • Radisson Collection The National Hotel, Brussels at the golfcourseRadisson Collection The National Hotel, Brussels at the golfcourse
  • Rendering Central Perk Coffeehouse is coming to Times Square this fallRendering Central Perk Coffeehouse is coming to Times Square this fall
  • Restaurant Suus in The Hague has a new chef and the Suusje deli has openedRestaurant Suus in The Hague has a new chef and the Suusje deli has opened
  • The Belgium Sake Festival will take place on Octobre 4 & 5 in AntwerpThe Belgium Sake Festival will take place on Octobre 4 & 5 in Antwerp

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Heineken Hoek on the Leidseplein in Amsterdam gets a new bistro concept, hearty food without fuss.
  • Central Perk Coffeehouse, the iconic Friends hangout, is coming to Times Square this fall.
  • The Belgium Sake Festival will take place on Octobre 4 & 5 in Antwerp.
  • Restaurant Suus, the restaurant of Hotel De Plesman and culinary hotspot in The Hague, has a new chef and a new menu. And their deli Suusje has opened.
  • Great tiny gesture: Scarlet Letter cocktail at Mr. Fogg’s in London.
  • Mandarin Oriental will debut Mandarin Oriental Downtown, Dubai in October 2025, located in the iconic Wasl Tower on Sheikh Zayed Road.
  • Radisson Hotel Group opens Radisson Collection The National Hotel, Brussels, located at the prestigious The National Golf Brussels, 15 minutes from the city centre.
  • We recently came across a great example of HosPETality – a BARKUTERIE Board – at BrewDog South Eveleigh in Australia!
  • The first NYC Bakery Run takes place this weekend, we wonder when the first Bakery Run will be held in Amsterdam?

Enjoy reading!

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Young Entrepreneurs & New Concepts | Gyojasang, MOSH!, and Fine-Dining Restaurant NORRA

28-4-2025

  • Gyojasang brings Korean dining culture to Amsterdam - credits SPARKGyojasang brings Korean dining culture to Amsterdam - credits SPARK
  • Gyojasang brings Korean dining culture to Amsterdam - credits SPARKGyojasang brings Korean dining culture to Amsterdam - credits SPARK
  • Gyojasang brings Korean dining culture to Amsterdam - credits SPARKGyojasang brings Korean dining culture to Amsterdam - credits SPARK
  • Gyojasang brings Korean dining culture to AmsterdamGyojasang brings Korean dining culture to Amsterdam
  • MOSH! smashburgerconcept in Bruges. credits Amber van BosselMOSH! smashburgerconcept in Bruges. credits Amber van Bossel
  • MOSH! smashburgerconcept in Bruges. credits Amber van BosselMOSH! smashburgerconcept in Bruges. credits Amber van Bossel
  • The owners of MOSH in Bruges, Belgium - credits Amber van Bossel
  • Restaurant NORRA chef Boy van Rijn en Lieke Nicole-Creemers - credits Iwan RutjesRestaurant NORRA chef Boy van Rijn en Lieke Nicole-Creemers - credits Iwan Rutjes
  • Restaurant NORRA - Snoekbaars, snijboon, codium, spiering - credits Iwan RutjesRestaurant NORRA - Snoekbaars, snijboon, codium, spiering - credits Iwan Rutjes
  • Restaurant NORRA - Tomaat, rooibos-kombucha, basilicumcrème, sesam-sinaasappel, eikenblad - credits Iwan RutjesRestaurant NORRA - Tomaat, rooibos-kombucha, basilicumcrème, sesam-sinaasappel, eikenblad - credits Iwan Rutjes

Every day, we spot fun and inspiring new concepts. This week: Gyojasang, smashburger temple MOSH!, and fine-dining restaurant NORRA. NORRA recently opened its doors in Bilthoven, offering three different menus and a power lunch. In Amsterdam, Gyojasang promises a full Korean dining and experience concept, with authentic dishes, cocktails, private karaoke rooms and a photobooth. The opening is planned for early May. Meanwhile, in Bruges, smashburger hotspot MOSH! will open at the end of May. Founders Tom Degroote and Pieter Vermeersch – childhood friends from the hardcore music scene – are combining their passion for artisanal smashburgers, natural wine, and music.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts.

2 minutes read

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