The Dutch retail chain ‘Albert Heijn’ started a pilot in cooperation with website ‘thuisafgehaald.nl’. ‘Thuisafgehaald.nl’ is an online platform that connects home cooks with people who don’t have the time to cook for themselves. In this way the website connects people in the same neighborhood and reduces waste at the same time. In one ‘Albert Heijn’ in Amsterdam, a Touch screen is placed, where people can find and order meals.
The Rembrandt Tower Boardroom will be transformed into a temporary restaurant of the highest level. Led by chef Wilco Berends, a dinner inspired by ‘The Amsterdam of Rembrandt’ is composed. Museum ‘Het Rembrandthuis’ exhibits a few paintings of Rembrandt, together with a collectors item that has never been exposed before. The ‘Heavenly Rembrandt’ weeks take place during the ‘art & culinary’-weeks of Amsterdam, from 22 September till 4 October, and is available for everyone with a reservation.
The German premium beer Warsteiner transformed the Amsterdam Forest (Amsterdamse Bos) last June 7 to a golf course with a ‘par-3 course’ specially designed for the occasion. LED lighting and striking ‘glow-in-the-dark‘ golf balls guiding the players along the golf course in an exceptional setting that was made up of temporary tee boxes and greens. As the sun went down, the game started (at 23:00 hour) and the last ball found the hole at 02:00 hour. As sponsor of the KLM Open and as official sponsor of the European PGA Tour, the top European golf competition, Warsteiner wants to help golf to a wider audiences.
Grolsch Kornuit gives the opportunity to transform your own playlist to vinyl. Via the website www.brouwjeeigenplaat.nl a lucky few can compile a personal playlist, design a sleeve and produce a personal vinyl record. The record is made at a pop-up store at the Overtoom 228 in Amsterdam that is open until the end of 2014. Kornuit gives away vouchers to music lovers now, consumers will get the opportunity to personalize their vinyl later this year.
Entrepreneurs Jessica Augustin and Stanley Wassenaar from Amsterdam hope to be able to open ‘their’ hotel doors: Hotel Con Corazón in Paramaribo. With the profits of the hotel they want to contribute to good education and a better future for children in Suriname. To make their dream reality, they started a crowdfunding campaign and hope to collect 10 percent of the initial capital of approximately 800,000 euros. People can contribute in different ways; give a donation, provide a loan or become a social shareholder. For information on how to contribute klik here.
More and more people grow their own vegetables in a garden at home. It is now also possible to grow your own mushrooms on recycled coffee grounds. GRO Mushrooms has developed a home cultivation kit that allows consumers to grow fresh mushrooms within 10 days. The DIY Mushroom Farm Kit is packaged in a handy takeaway box and filled with leftover coffee grounds from coffee bars. You just open the bag, put it in water and occasionally spray it with water. The DIY Mushroom Farm Kit is available at the Coffee Company, Artis Amsterdam and UVA Amsterdam Science Park 904.
‘De Kookfabriek’ has three locations in the Netherlands: Amsterdam, The Hague and Rotterdam. At these locations large groups, both business and private, can cook and eat in the kitchen. ‘De Kookfabriek’ organizes especially for individuals various Masterclasses of well known Dutch chefs. During the 4,5 hour master classes the chefs will guide the cooks in making their own four-course seasonal menu. The master classes of chefs Julius Jaspers, Sandra Ysbrandy, Jos Grootscholten and Alain Caron cost € 75,= per person and the master class of Niven Kunz € 99,= including his latest book Niven 80/20. The video shows the master class by Julius Jaspers.
On 10 July, two lying concerts take place at ‘Het Concertgebouw’ in Amsterdam. Visitors can listen to the famous Dutch classical piece Simeon ten Holts Canto ostinato while lying on the floor. Pianist Jeroen van Veen and four friends will perform the concert on four grand pianos. Before the concert there will be a relaxing yoga class by yoga teacher Jan Kuiper.
On 1 May restaurant Bluespoon, located in the Andaz Hotel Amsterdam, started with the ‘Bluespoon on Board’ service. Chef cook Julien Piguet and his team will provide a complete boat experience on the canals by serving their dishes aboard. The ‘Bluespoon on Board’ menu includes salads, sandwiches, appetizers, mains and desserts. You can order via the website, phone or email and the order can be picked up at the restaurant after 30 minutes.
Broccoli has now its own advertising in the Netherlands. The Big Bang Broccoli campaign is launched by FoodGuerrilla, supported by Greenport NHN, Frugiventa, ZLTO and The Greenery. The goal of the campaign is to address that only 5% of the Dutch consumers eat enough vegetables and fruit. The broccoli season will be opened on 31 May and fresh Dutch broccoli will be auctioned at central locations in Amsterdam in collaboration with Dutch growers. From 31 May to 11 June FoodGuerrilla will organize surprising guerrilla campaigns like a broccoli pop-up diner in the ‘Geef café’ or sampling at railway stations. The campaign ends with the presentation of the Golden Broccoli, a price for a farmer/grower in the Netherlands that uses the smartest marketing possibilities to sell his broccoli.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
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