Trends we spotted | Week 5

3-2-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Airbnb has partnered with chef-led meal delivery service CookUnity to provide prepared meals through Airbnb Services, aiming to simplify dining for travellers and local residents.
• Thompson Hotels collaborates with BERO to expand non-alcoholic offerings and bar programming.
• McDonald’s Germany launches new platform, for everyone who is really hungry.
• AMMOS AMAALA is the first resort of the AMMOS group in the Middle East, located in Saudi Arabia. The resort will open this spring.
• Pizza Hut Dubai hosted a fine-dining Supper Club nobody saw coming.
• ALL Accor has recently announced the launch of its ALL Accor app in ChatGPT designed to enrich the experience of its growing customer base.
• McDonald’s in the US debuts exclusive McNugget® Caviar just in time for Valentine’s Day – at no cost to fans.
• Restaurant Nela in Amsterdam introduces the Family Friendly Affair brunch on Sundays.
• Bagels & Beans has turned 30. What started in 1996 as a quirky café on Ferdinand Bolstraat in Amsterdam has grown over the past thirty years into a unique franchise formula with almost 90 locations throughout the Netherlands.

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Trends we spotted | Week 43

28-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Circular bread made by the Top Bakkers Group on the menu at caterer Vitam.
• Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport: Padel City Fletcher Rotterdam Airport.
• Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe.
• How SMARTLINEN® takes linen management to the next level.
• Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. And Burger King in Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk.
• Jack Simpson from Australia was crowned the 2025 World Barista Champion at Host Milano. The Dutch competitor, Zjevaun Janga, finished in the 31st place.
• ARTIS Zoo in Amsterdam recognized as Urban Night Sky Place by DarkSky International.
• Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel.
• The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army tool designed for La Marzocco machines.

Enjoy reading!

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Trends we spotted | Week 27

4-7-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
• Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
• Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
• Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
• With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
• Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
• Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
• At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
• Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.

Enjoy reading!

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Trends we spotted | Week 45

11-11-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Horecava 2025: this is how top chefs see the future of the hospitality industry: socially engaged, innovative and exceptionally delicious.
• Thomas Baeyens, the chef of restaurant L’Amitié in Antwerp, recently launched his new project: Sardineshop.be. Tinned fish as the perfect apero during the holiday season.
• Brasserie Appelmans & the Absinth Bar in Antwerp exists 20 years, keep reading to find out how they celebrate. We love the idea of the mini-bar offer!
• On the menu of the Dutch McDonald’s, a McDonald’s X Old Amsterdam burger, their ‘year-end-burger’!
• Another Airbnb icon: House sit for Paddington and The Browns in their London home.
• Spotted on Instagram: a great way to make cheesecake lollies, done by Lolly Bakery!
• Four Seasons celebrates ‘World Kindness Day’ with food at the heart.
• Hilton celebrates their ‘Global Week of Engagement’ and partners with Keep America Beautiful.

Enjoy reading!

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On cloud nine | Anticipating and experiencing the BARBIE movie

4-7-2023

In anticipation of the BARBIE movie that will be released on July 21^st, fans can enjoy different BARBIE experiences from sleeping in Ken’s Malibu DreamHouse, a themed pop-up restaurant and special ice cream flavours, there is a wide variety of ways to dive into the Barbie universe.

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Trends we spotted | Week 7

21-2-2023

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted week 7 2023’.

With this week links to articles about amongst others a dipping-friendly bacon milkshake at Domino’s Japan and Burger King Thailand comes with a ‘Chocolate King Hamburger menu’ in a collab with Hershey’s.

Amazon is expanding its payment method with the palm of your hand, introduced by Amazon One at Whole Foods Markets. And a Kickstarter project by Big Eddy Glass Works, The Colour Bomb Cup. Great water glasses for restaurants.

McDonald’s Germany introduces McPlant® Nuggets developed by Beyond Meat® and KFC Canada introduced the first winterized basketball court.

The Palais Garnier, home to the Phantom of the Opera and one of the world’s most famous opera houses, is now available for a one-night stay on Airbnb. And MGallery Hotel Collection delivers style and substance with ‘Stories That Stay’.

The Finnish food technology startup The Nordic Umami Company has developed sustainable umami flavors from plant-based circular ingredients. Available in bouillons, sauces, and salts.

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Christmas inspiration 2022 | Christmas around the globe

22-11-2022

We are almost in one of the busiest and, in our opinion, one of the coziest periods of the year for the hospitality industry. And we can finally welcome guests for Christmas again!

Most hotels and restaurants are already busy thinking about the decorations, we have even seen the most beautiful Christmas hotel of the Netherlands on Instagram, ready to receive their guests! We have also seen a lot of newsletters with delicious menus and it’s great to notice that ordering Christmas dinners to go remains possible at many restaurants in addition to reserving a table! Last year we created a digital Christmas inspiration booklet with the biggest trend of that year; the ‘Christmas drive thru’. Of course we had to create another list this year, including the recurring ‘tree lighting’ ceremony, looking on Pinterest for your decorations, Christmas atmosphere in your hotel room, an ‘Electric Bingo’ in Christmas atmosphere and much more Christmas inspiration.

Reading time: 4 minutes.

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Trends we spotted | Week 42

21-10-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others Noma Kyoto pops up this spring and an unique Spanish Tapas Tasting Tour: Leading Ibérico Jamón producer Cinco Jotas debuts a GastroTour in Miami.

In Paris some lucky guests could experience the future of the Orient Express Train at the immersive ‘Orient Express Revelation’.  And the first fully plant-based restaurant with 3 Michelin stars is Eleven Madison Park, they kept their stars according to the 2023 NYC guide.

The recipients of the OMG! Fund of Airbnb have been chosen to bring their ideas to life with $100,000. They will be ready for guests in Summer 2023 in the Airbnb’s OMG! Category. Puttshack, the Minigolf restaurant, the technology-driven ‘eatertainment’ concept, has raised growth capital to expand in the USA.

Ralph Lauren, Prada and Harris Reed play a starring role on the Cakewalk of the Prêt-à-Portea in the Berkeley hotel this autumn/winter 2022. And Gelateria Miuz in Amsterdam prepares for winter with workshops, ice cream, semmifreddo and real Italian hot chocolate.

Dutch modern care brand Kinfill is expanding its collection with Dish Soap: an eco-labelled certified dish soap in the iconic refillable Kinfill bottle. You can refill the bottle forever with a Refill Pouch. And the Dutch Williams Premium Canned Cocktails introduces festive Christmas Giftbox.

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Trends we spotted | Week 26

1-7-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others ‘Jack & Coke’, a ready-to-drink pre-mixed cocktail option and Two Bit Circus from Los Angeles has ‘Story Rooms’ instead of ‘Escape Rooms’.

This July, McDonald’s USA will offer a first-of-its-kind virtual summer camp experience for fans in their app. And Airbnb is on the hunt for the world’s craziest spaces and will help foot the bill to build them. Their $10,000,000 OMG! Fund is looking for 100 great ideas!

The legend Orient Express is back on track. The Accor Group announced that they expect the train to be back in business in time for the Olympic Games in France in 2024. And Elton John gifts Hard Rock International his one-of-a-kind Gucci suit! And receives a donation of $100,000 to The Elton John AIDS Foundation.

In a world’s first Air New Zealand has introduced ‘sleep pods’ for economy class passengers to rest for four hours at a time. And opening a Crypto restaurant isn’t always easy, especially not in a crypto crash!

Click on the title if you like to read the full article. Enjoy reading!

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Trends we spotted | Week 50

20-12-2021

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about winter coffees from all over the world, inspiration from Starbucks. And a “snowman pizza” made by Joe’s Rotisseria in New Jersey!

The first 1,600 Neder Bananas from Wageningen University & Research in the Netherlands were harvested at the end of November. Many atypical and sustainable products are made of them! Ever heard of ‘National Cookies Day’? We didn’t, but this day is celebrated on December 4th and Subway opened a ‘Cookieway’ pop-up store around this date.

The fast food chain ‘El Pollo Loco’ is launching a ‘Loco Gifts and Gear’ store in which they sell merchandise specially designed for them, such as a bicycle. And the UK’s cheapest champagne bar has opened, Aldi will sell its award-winning Veuve Monsigny champagne for just £2.33 a glass. And so nice: a ‘Santa sushi’, created by Wave Asian Bistro & Sushi out in Mount Dora, Florida.

Airbnb had a special Christmas promotion in the USA: 4 people could be guests for one night in the ‘Home Alone’ house! Including lots of details like the cheese pizza and Kraft Macaroni & Cheese.

In London you can enjoy the patisserie of the French chef Cedric Grolet in The Berkeley Café and when you are in London now you can enjoy a special ‘Borealis’ by the famous artist Dan Acher for 2 more days. Northern lights above London during the Winter Lights season, we would love to see that above Amsterdam as well!

 Uber Eats was the first to deliver meals to space on December 11! And have you heard of PappaRoti? They sell drinks and special coffee buns from Malaysia in more than 400 locations worldwide. Located in Brussels, among others.

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