Geef Café comes to Amsterdam with “pay as you can” restaurant

5-6-2015

Social enterprise Geef Café wants to make healthy and fair food accessible for all the people in Amsterdam.

Pay as you can

The concept is based on the ‘Pay as you can’-model where the guest decides what he or she pays. This allows people with less money to spend to visit Geef Café as well. After several successful pop-ups and an extensive trial period, it is time for the next step: a permanent location in Amsterdam. Therefore, the founders start a crowdfunding campaign and get help from Ben & Jerry’s.

Poverty

The Netherlands has many people who have little money to spend. As a result, these people often have no access to healthy food and eating out is an unaffordable luxury. Hence Judith Manshanden decided to establish the Geef Café with Laura Schön and Rogier Charles in 2013.

Trial and target price

Inspired by the pay as you can-movement in the US, the founders of the Geef Café wanted to open a restaurant in the Netherlands where everyone is welcome. The concept proved to work very well in Rotterdam and generated a lot of positive reactions. Over 80% of visitors were paying more than the target price. “Now is the time for a permanent location in Amsterdam, to inspire so many more people from The Netherlands and abroad,” said Manshanden. The Geef Café is supported by Ben & Jerry’s through the ‘Join Our Core incubator’ program.

Food Waste

Geef Café cookes with vegetables that are normally discarded. During previous pop-up dinners in Amsterdam and during the trial in Rotterdam, a total of 2.500 kilos of waste products was collected from wholesalers and used in their meals.

With the support of Triodos Foundation and the DOEN Foundation they’ve already built a budget. The last push is needed to provide a green light to the Geef Café, therefore they’ve started a crowdfunding campaign at the Doorgaan.nl platform. Donators get various rewards in exchange for a donation. For example, € 150,- gives you a Ben & Jerry’s ice cream party for 50 people.

The campaign ends on 16 July and after that the Geef Café hopes to open as quickly as possible at a permanent location. With 42 days to go they’ve acquired 55% of the targeted goal.

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