Russian soccer fans, who were in Brazil for the World Cup, were treated to a six-pack of ‘Skol’ beer entirely encased in ice. The unique packaging was designed to chill the beer without freezing it and included a handle for easy transportation. The ice-pack was designed as a reminder that packaging can be both beautiful and multifunctional. Although the video is spoken in Russian and Portuguese, the reactions speaks for themselves..
For those who will be watching our WK game this evening #NedChi, we wish you a lot of fun and many goals. For the next matches of the orange team, bar owners can still invest in urinal mats with a football goal. In the Netherlands, among others for sale with the seller of the bottlebob. And of course quite useful because with the way we’re winning a lot of beer will be drunk!
The German premium beer Warsteiner transformed the Amsterdam Forest (Amsterdamse Bos) last June 7 to a golf course with a ‘par-3 course’ specially designed for the occasion. LED lighting and striking ‘glow-in-the-dark‘ golf balls guiding the players along the golf course in an exceptional setting that was made up of temporary tee boxes and greens. As the sun went down, the game started (at 23:00 hour) and the last ball found the hole at 02:00 hour. As sponsor of the KLM Open and as official sponsor of the European PGA Tour, the top European golf competition, Warsteiner wants to help golf to a wider audiences.
Starbucks steps into the world of burgers. Next month Starbucks will open a restaurant in Los Angeles where guests can compose their own burger, the restaurant will also serve beer, wine, cocktails and shakes. Two years ago Starbucks bought ‘La Boulange’, a cafe chain based in San Francisco Bay Area that focuses on breakfast and lunch. Starbucks will rebuilt one of the locations in Los Angeles into a burger restaurant, many of the bakery items will be the same but the menu will include a build-your-own-burger. If the test is successful, the concept will be rolled out further.
The sun is shining and the terraces are full again. Last year the Aperol Spritz and summer beers were a big hit on the terrace, but what will we see this year? Perhaps the sparkling cocktail ‘Limonsecco’. The Black & Bianco Limonsecco is a wine cocktail of limoncello and prosecco. The drink has a subtle bubble with a fresh twist of lemon. The Limonsecco is served cold and contains 5.9% alcohol.
The drinks of Luscombe are produced since 1975 on a farm in the Devon in South West England. The Luscombe drinks are handmade in batches with fresh and natural ingredients varying slightly due to season, rain and sun. The drinks are available in various flavors such as apple-pear-ginger, carrot and orange juice, raspberry crush and elderflower crush. The drinks don’t contain concentrates, additives, preservatives, coloring nor flavoring agents. Besides the juices, Luscombe also produces cider and ginger beer. You can order the drinks at GoldstarDeli in the Netherlands.
Warsteiner celebrates the introduction of the brand at the Hotel Bloom! in Brussels in a special way. The beer brand provides a platform for art projects in the hotel under the name ‘Warsteiner Art Space’. The first project is a Blacklight Air hockey Room in cooperation with the TonTon club from Amsterdam. Warsteiner will start a (secret) project with pop artist group ‘De Jeugd van Tegenwoordig and in September 22Tracks comes along with three events.
Folkert-Jan Duynstee decided after his world tour in 2012 to do something with his passion for wines. In the France Burgundy region he found a Citroen HY Currus bus from 1964, the start of ‘Vive le Vin’. Vive le Vin is available for events throughout the Netherlands, such as festivals, receptions and weddings. The wine poured by Vive le Vin comes from countries around the world and is organic. Beside the wide range of wines, Vive le Vin also pours organic juices, beers, coffee and serves snacks and sweets. The bus has a heated tent and bar stools.
Bavaria introduces the Radler beer as a drink for relaxing moments. The latest commercial of the brewer shows Marilyn Monroe, Elvis, Kurt Cobain, John Lennon, Bruce Lee and Tupac Shakur that have escaped the hectic pace of life and relax on a tropical island. Watch the commercial here.
Brewery Duvel Moortgat introduced the new Duvel Mini in the nhow hotel Rotterdam on Friday 21 March. The Duvel Mini contains 18cl rather than 33cl but does have the same familiar taste as the famous beer. The idea is to drink smaller amounts of beer at little moments, such like appetizers, a nip or during tastings. The Duvel Mini is available at supermarkets and at the better restaurants in the Netherlands.
Especially for King’s Day 2024, GiG is launching their hard seltzer ‘GiG Orange Anthem’ with a refreshing orange flavour for the ultimate King’s Day experience. read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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