Fooddrome

27-6-2013

Fooddrome will open its doors in Villa Flora (Venlo) around June 2014. Fooddrome will be a location of 7,500 m2 where retail, food service industry, education and recreation will meet. According to the initiator Gert Benders the classic supermarket sells standard products for the lowest price, while the quality of the pure products and the buying experience get lost. Fooddrome is a fresh food concept with authentic, special and sustainable products of mainly Dutch soil for consumers and business users. Healthy and honest food for an affordable price is the key for Fooddrome. The products can be tasted and bought to prepare the dishes at home. The products can also be ordered through the internet or smartphone and will be delivered refrigerated.

Original invitation Food4You Festival

11-9-2012

The third edition of the Food4You Festival takes place from 3 until the 8th of October, organized in cooperation with institutions like Wageningen University, Hospital Gelderse Vallei and Rijn Ijssel professional school Wageningen. This knowledge festival is all about healthy and good food, with salt as main theme. This years invitation is totally in theme.

New York Vegetarian Food Festival

21-2-2012

On March 3th and 4th the New York Vegetarian Food Festival will take place at The Pavilion Metrpolitan. This event is about healthy living, sustainability, vegetarianism and nutrition. Besides de present of vegetarians, vegans and people who (try) to eat healthy, a chain of restaurants and suppliers of vegetarian products are present. There will be also some musical performances.

Healthy appetizing meals for kids

11-1-2012

Graphic designer Heather Sitarzewski thought of a way to make eating healthy food more appetizing. In one example, Sitarzewski turns pasta, peas, bread and raspberries into a Miss Piggy artwork. Click here for more examples.  

Region FoodValley

28-10-2011

The Region FoodValley is a cooperation where eight communities work together in order to produce and promote healthy and sustainable food. Region FoodValley is known for its knowledge and applications in food. Together with the partners of FoodValley Ambition does FoodValley work to achieve a European top-5 status in the area of healthy and sustainable food.

Eat Carrots Like Junkfood

20-11-2010

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An interesting way promote healthy carrots, “eat them like junk food. ” Bolthouse Farms came up with this playful promotional video. The idea was to use advertising techniques that are used to promote junk food and apply that to small healthy carrots. We don’t tell that carrots are healthy because people already know that, according to the creators.

De-junked food

22-8-2010

4Food! opens on September 7th  in New York This company will serve healthy ‘de-junked’ food.

Mind your foodmiles!

6-8-2010

Food often travels long distances before it ends up on your plate, while there are so many local amenities. The ‘Healthy Town’ campaign makes people aware of this, by organizing festivals in cities. At these festivals they prepare meals for all visitors using only local products.

Fastfood with less salt and less calories

24-3-2010

At first this seems just another fast food company. But the range of Mr. Kumpir contains far fewer calories and little salt. Consequently, the products of Mr. Kumpir are much less unhealthy than those of many other fastfood companies, but just as tasty!

Organic supermarket Goodyfoody

10-1-2010

In this supermarket in Hilversum, The Netherlands, all products are organic, but this is not the way the supermarket wants to seduce it’s customers. For this purpose they prefer terms like pampered, healthy and fresh. The store sells various products from cosmetics to food. Goodyfood focuses on the perception of consumers. On occasion a chef comes by to prepare a dish with fresh items from the shelves. There is also a kids corner and a cafe.