Drive-in 2.0
15-6-2011
A modern twist on the American drive-in movie theaters, is the bike-in movie theater, organized by marketing agency Manifold and food blog Forking Tasty. This free event, where hundreds of cyclists were attracted to, took place in Brooklyn, New York and was organized to celebrate summer and bike month. Due to the success more events like this one, will be organized.
Apple in the hotelroom
15-6-2011
The new Sofitel So Bangkok, yet to be opened, will be fully equipped with Apple equipment. All the 238 hotel rooms will feature an Apple Mac mini, an iPod, iPhone and iPad, which connects the guest directly to the hotel services. The hotel will open its doors in the first quarter of 2012.
Smart City Chase
15-6-2011
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On the 11th of June, the first Dutch Smart City Chase took place in Amsterdam. During this existing sports event, teams of 2 have to fulfill several missions all over the city, by using the internet, public transportation, friends and strangers. The first Smart City Chase took place in 2003 in Canada and became a great success.
Crowdsourced Mystery shopping through an app
15-6-2011
The Dutch location based marketing is thriving. After the introduction of Repudo it’s now Roamler that launches an app for location based messages. Members of this community can earn money and points with the assessment of products, filling in checklists or writing reviews. Heineken uses the app to check the presentation of their Coolcan in the supermarkets this summer. The City of Amsterdam asks members to send in nice graffiti and has included several other assignments around the theme ‘a green environment’. The app is now available for a select group of 500 people.
Online vs. Offline
14-6-2011
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Ever thought of the way we network in the real life and how this differs from the online way of connecting…? Watch the movie!
Bike sauna
14-6-2011
This lightweight sauna is designed by H3T Architects, homebased in Prague. The funny thing is that this sauna can easily assembled to a bike, to bring it everywhere you want. This device consists of plywooded benches, plastic and textile and can accommodate 6 persons.
Old school; watching slides
14-6-2011
Having a nice ‘old school’ evening with fellow artists; that is the idea behind Slideluck Potshows. This event has come over from the United States and refers to ‘slideshows’ and ‘potlucks’; watching photo’s while eating homemade dinners. In June, the first Slideluck Potshow took place in Amsterdam. Over 200 people showed interest. The next event will take place in October.
Populairity breastaurants
14-6-2011
Sex sells, even in the recession. This so-called ‘breastaurants’ are very populair in the United States and it even seems to be one of the fastest-growing restaurant categories. These are restaurants that features scantily-clad women as waitresses.
Beer commercial for real men
12-6-2011
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Funny beer commercial of Hahn Superdry beer. Brewed for real men.
Run your own hotel on Facebook
11-6-2011
The international hotel chain Marriott launched a game for Facebook. You become the General Manager of your own hotel. With this game, which is similar to games such as FarmVille and CityVille, you earn points when your guests are satisfied, but you lose points when your guests leave your hotel unhappy. With this game, Marriott tries to increase interest in careers with the group and in hospitality in general.
The Best Excuse Ever
10-6-2011
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The Argentinian beer Norte came with ‘the Best Excuse Ever’. For every ordered beer, Norte donated 1 minute to a good deed, such as restore monuments and schools or cleaning up the park. For men an excuse to drink a beer, and for women to be proud of their husbands. Watch the movie!
Inspiration from 2004: Teacup as bracelet
10-6-2011
Instead of tea in your teacup, wear these as a bracelet. The idea is pretty old, but it still looks nice. These juwelry are designed by Abigail MaryRose Clark and are available at the webshop Etsy. But be careful, these are some fragile bracelets.
W Hotels launches iPhone app
10-6-2011
The hotel chain W Hotels launched a free iPhone app for the guests. Through this app guests can search for hotel information such as photos, maps and weather information. But through this app guests can also listen to music, requesting the room service menu and contact the concierge.
Your personal travel guide of Istanbul
9-6-2011
Everything you want to know about Istanbul, you find out with Wizard Istanbul. This is a 24/7 crowdsourced online travel guide, where you can drop all your questions about Istanbul. Volunteers, like residents of the city or fellow travelers, can respond on your message and will give you nice and usefull tips.
Okura app including jetlag program
9-6-2011
The Amsterdam Okura Hotel developed an app for her guests. Through this app, the guests can contact the concierge, read the blog of Onno Kokmeijer (the chef of the restaurant), can collect suggestions for city trips en can even compose a jetlag program. This app is free of charge and available in the Apple iTunes store. A nice example of increasing the hotel service!
Plate, glass and cutlery in one hand
9-6-2011
Easy to use at a gathering or reception; plate, glass and cutlery in one hand. So the other hand can shake hands or something else… The Mantara plate is designed by the Spanisch designer Gabriel Contino.
Treasure hunt with Repudo at Pinkpop festival
8-6-2011
Repudo starts a digital treasure hunt for backstage passes and tracks at Pinkpop festival (the Netherlands). Together with Sony they place digital messages across the festival terrain that are only readable on the spot. The app for iPhone and Android combines GPS with a game element. Next to a variety of (sponsored) campaigns it’s also possible for users to leave messages for each other at any location. The platform is not mainstream yet but has potential for restaurants, hotels and other companies that want to introduce promotions with a game element.
Interactive ping pong on the street
8-6-2011
McDonalds gives away free snacks with the pick ‘N play game. Smartphone owners in the neighbourhood of the interactive billboard could play the game directly online, so it’s not necessary to download an application. After choosing their favorite snack, they could play for a download with code that was refundable at the nearest restaurant.
Marketing stunt at Brasserie de Nymph
7-6-2011
At Hotel de Nymph in Brielle (the Netherlands), one could reserve a table for their “heavenly” 3-cours dinner between the first and fith of June (the days around Ascension day), and win a real “Ascension” in an hot air balloon for 2 persons.
Completely white candy store
7-6-2011
Designed by Anagrama from Mexico, the interior from Theurel & Thomas Pâtisserie. A Macaron shop. At the websites from Anagrama and nsmbl some more inspirational pictures.
The urban jungle in Madrid
7-6-2011
The Implanted Nature project was implemented in May 2011 by Luzinterruptus, a Spanish artistic group. The group created 50 tiny ecosystems, complete with plants, plastic animals, lovely lights and miniature greenhouses, and left them in the darkest and least plant-friendly parts of Madrid.
Gobble San Francisco
7-6-2011
If home cooking fails, the pizza restaurant at the corner starts to get boring and you rather have fresh healthy food delivered, then it’s time for Gobble. This website shows all local restaurants and provides a healthy collection of neighbourhood cooks. A meal always costs ten dollars.
The ultimate form of glamping?
7-6-2011
Sleeping in a cabin or caravan in a hotel in Berlin. The playground is only smaller than at the camping! For the die-hard camper? Or the one who can’t live without the luxury of a hotel?
A chocolate shot
6-6-2011
Austrian chocolate maker Zotter offers products that are organic, fair trade, and very creative. Choco Shots are available on their website; syringes full of chocolatey liquid that comes in packaging designed to look like it’s real medicine. These strange but inventive chocolates come in seven different varieties including Raspberry Brandy, Mandarin, Whisky and Almond.
Most honest city of America
6-6-2011
Honest Tea checked the honesty in America’s big city’s – watch the movie to see how they did it and the effect of the guerilla campaign.